HOW DIGITAL MARKETING HELPS START-UPS

What is a start-up? Any newly established organization for business purposes or non-profit reasons can be called as a start-up. All corporate in existence was once a start-up, the majority raised from scratch through blood and sweat by those who worked for it. The term which was not so familiar with the general public about 5-10 years back gained huge importance with the quick success of many brands like Amazon, Alibaba, Flipkart, Myntra etc,. in our country. There are many who have won and lost in the start-up war. Many have withstood the difficulties they have faced and many have risen and fallen due to a million reasons. Start-ups also provide a platform to many individuals who want to have a start in the corporate field.

Starting up your own venture is one of the most exhilarating business. Some of the big questions that the entrepreneurs face are how to reach masses, how to make your business resonate, how to drive your business results, how to be successful, and how to fulfill your dreams with a shoestring budget?

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INDIA & IT'S INTERNET USAGE

The most recent update regarding, going pro-digital in India will be of Jio. On July 21st Ambani has announced that Reliance Jio will offer free 4G-enabled phones to all its subscribers, although buyers will have to put down a “fully refundable” one-time security deposit of Rs1,500. Ambani has mentioned that Jio is specifically targeting crores of Indians who are still not able to access digital empowerment. This single move by Reliance Jio will likely break tariff barriers in India, one of the world’s largest telecom markets, where even today, only one in three users can afford a smartphone. With one stroke, not only has Reliance Jio promised a data-filled life for these low-end telecom customers, this single move is likely to also shake up India’s telecom market like never before.

About 323 million people in India accessed the internet through their mobile phones in 2016, which corresponds to about 24.3 percent of the country’s population. Both figures are forecast to increase in the coming years, with projections to amount to 524.5 million and around 37.4 percent respectively in 2021. Mobile internet usage in India varies according to people's living areas. As of 2016, India had an estimate of 262 million mobile internet users living in urban communities, and 109 million living in rural areas. These data will be soon changing due to the introduction of Jio Phone.

Besides this, Reliance has also announced to give free Wi-Fi to college students, 3 crores may benefit. The company has already submitted a proposal in this regard to the Human Resource Development (HRD) ministry. Reliance Jio had last month made a presentation before the HRD ministry and expressed a desire to connect close to 38,000 colleges (technical and non-technical) across India by deploying free Wi-Fi connectivity. Reliance Jio’s free WiFi service is known as JioNet, and it is available in some cities already. Reliance Jio users who recharge for the service will find that the service also gives them access to some data on the Jio free WiFi services. Users can log in to the Jio WiFi with their Jio number, and access the high-speed internet via WiFi.

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9 RECENT TRENDS IN DIGITAL MARKETING - 2017

Change is inevitable. Everything & anything changes according to time and situations. What all we see today is an up gradation of previously existing things and ideas. Marketing, which we see today is a completely different version than it was a 100 hundred years ago. The methods of advertisement and promotion techniques have changed a great deal according to time and situations. World of marketing has turned completely Digital and today companies are competing themselves to increase their presence in the online world. Funny thing is that Digital Marketing itself is a field where updating happen on a constant basis. The marketers should keep on learning according to the changes that happen in the industry.

In this article let's take a look into some of the most recent trends in Digital Marketing of 2017.

1.       Multichannel Marketing Gaining More Importance

The number of platforms where we can reach our customers has continued to grow at an amazing speed after the introduction of Digital Marketing for promotion activities. Marketers have used these different opportunities to engage with their customers resulting in unconnected customer experience. Today, a shift in thinking is happening: from a focus on channels to a focus on audiences. In practice, this means that instead of communicating through different channels (and to the consumers that happen to be there), leading companies are increasingly building audiences and engaging with them across channels.

The increasing sophistication of marketing and advertising technologies is making it possible in the digital world. For example, through the development of data management platforms, we can more and more easily build customer journeys across own media (e.g. email) and bought media (e.g. display advertising). Going forward, companies which are able to build engaging customer journeys with the right audiences across different channels are sure to gain a competitive advantage.

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SCOPE OF DIGITAL MARKETING-2017

Digital Marketing, the term which is so hyped up in our current digital world had its origins in the 1980s. Its said that in the 1980s, a company called SoftAd Group developed advertising campaigns for automobile companies. The Public sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives. A revolution in Digital Media which got ignited there is still spreading like wild fire.

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WHY “DIGITAL MARKETING TRAINING” IN BANGALORE?

Before going deeply into this, we should first know, why Bangalore?  

Bangalore-One of the best city in the world.

Bangalore is one of the best places in the world to live in. The capital city is home to almost 10.1 million people from different parts of India and from around the world. If you check online you can find blogs, entertaining stories, and even romantic songs about the city. Bangaloreans are known to be very friendly, welcoming and respectable people. You can see that just by observing the number of Indians from other states and even foreigners who have been living in this city for years.

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GOOGLE ADSENSE & AFFILIATE MARKETING- MUST HAVE TOOLS FOR MONEY MAKING

AdSense & Affiliate Marketing

“Making money through online by Blogging & YouTube channels”- We all must have seen banner ads or pop ups like this while surfing net. Many may consider this as hoax or links that might take them to harmful websites filled with viruses. But making money through blogging is something which is actually possible using certain techniques of Digital Marketing mainly Google AdSense & Affiliate Marketing.

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WHY INFLUENCER MARKETING MATTERS IN TODAY’S DIGITAL WORLD

Imagine that you have to buy a product which is new to the market. You can Google about the product, view the company’s website, look at the reviews, but if you have a friend who has already bought the product, it’s no secret that you will trust his/her words more than anything. Influencer marketing works on the same concept. It’s said that ten years ago, it took a customer a minimum of four exposures to an ad before they took action regarding it. Today it takes a minimum of 16 exposures before a customer takes action. Companies are marketing their products through whatever media they can which might result in its overexposure eventually leading to the decreased level of interest in customers.

Influencer Marketing

Influencer Marketing emerged and is becoming successful because of this reason. Even though Influencer Marketing is still fresh in the industry, it’s quickly proving to be one of the most effective social strategies, both cost wise and conversion wise for all kinds of businesses. The trust factor in Influencer Marketing is said to be mainly because of basic human nature. As we all tend to observe what others buy and try to make decisions regarding buying the same as per the experience of the original buyer.

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WHAT IS CONTENT MARKETING AND IT’S IMPORTANCE

Microsoft founder, Bill Gates once quoted in an essay that, “content is king”. In the essay, which he wrote in 1996, he describes the future of Internet as a marketplace for content. Content marketing was being used long before the introduction of Digital Marketing. Marketers have been applying the power of content through mediums like newspapers, radio, television etc.

Content Marketing

No marketer in today’s business world will under-estimate the power of content marketing. The popularity of content marketing is increasing day by day. Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. With the help of content marketing, companies can provide truly relevant and useful content to their prospects and customers to help them solve their issues.

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MOBILE MARKETING – THE LATEST & SMARTEST

It’s said that by 2020 the number of smart phone users in India will rise to 467.9 million. This is just the statistics for India. Now just imagine how huge the number will be with all the countries combined.

Mobile Marketing

Mobile marketing has grown up to be an important segment in today’s business world. According to Wikipedia, Mobile Marketing is defined as the “marketing on or with a mobile device”. The phrase that Mobile is the future can’t be said anymore, because it has already arrived. If there are companies who haven’t identified their importance, are tailing behind in the market. 

Just take a walk around any major city and you’ll find more than enough people with faces glued to their smartphone screens. Simply ignoring the rise of mobile isn’t just an option if you want to thrive in the business world.

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E-MAIL (ELECTRONIC MAIL) MARKETING – AN INDISPENSABLE STRATEGY.

Electronic Mail Marketing

It is said that innovation can be done by anyone with the right mindset and correct ideas. Much like the first telegraph or phone call, the first email marked a historic moment in the evolution of communication. Invented by Mr. Shiva Ayyadurai, an Indian Born Scientist and entrepreneur, in the year 1982, Email still continues to be on the top of today’s mediums used for communication.

Email marketing is the technique of sending emails for promoting products and/or services of Organizations. But a better meaning of email marketing can be said as the use of email to develop relationships with potential customers and/or clients.

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WHAT'S SEARCH ENGINE MARKETING (SEM) AND HOW IT WORKS

Imagine that you are in a hurry and you need to quickly find some details regarding something in online. You will be definitely clicking on the first page which shows up on top of the web page of the search engine. It’s like natural for us for going behind what pops up on the top.

SEM - Organic Ad & PPC Ad

Companies make sure that, their websites show on the top of the web pages through the help of Search Engine Marketing (SEM). It’s true that SEM also involves paid method option along with organic methods and there are many websites which have good visibility in the search engines without the help of paid option of SEM but in today’s world of cut-throat competition, we should try all the possibilities for thriving in business. SEM techniques can power-up the existing content of the website to a level where regular SEO techniques may not be possible to do.

In Search Engine Marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for companies to spend its cash on the ads. Each visitor incrementally improves the website’s rankings in organic search results. Search Engine Marketing reaches consumers at exactly the right time: when they want new information. Prospective customers will automatically search for the info they want in the Search Engines. Unlike the majority of digital advertising, Search Engine Marketing is non - trespassing and does not interrupt the user’s tasks.

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SEO - OPTIMIZE YOUR CONTENT IN SEARCH ENGINES

Search Engine Optimization, as hi-fi as the name sounds, is a very important term in digital marketing. Search engine optimization is a recipe of organic methods used to increase the traffic of visitors to a website by obtaining a high-ranking placement in the search results page of any search engine including Google, Bing & Yahoo. 

SEO may target different kinds of search, including image search, video search, academic search, news search, or any industry-specific search.

But you don’t have to be overly amazed since, as it’s a common practice which is applied by digital marketers in today’s digital world.

Search Engine Optimization

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WHAT'S ALL ABOUT DIGITAL MARKETING ?

It’s no hidden fact that Digital media has grown to an extent where anyone can access information about almost everything through online from anywhere and at any time. The business world has changed a lot and has evolved from a business community where the messages consumers got about the company’s products or services consisted of only what the organizations wanted them to know.

Digital Marketing

People want brands they can believe, companies that know them, communications that are personalized and relevant, and offers tailored services to their needs and preferences. 

It may come as a surprise to many of you, but digital marketing can make or break your website’s online presence. It is one of the most trending marketing methods through which companies extend their reach in the market through the help of Digital Media. Digital marketing is an umbrella term for the marketing of products or services using digital technologies.

 The purpose of digital marketing is to connect a business or organization with its target audience via digital channels. Digital marketing gurus in the current market use a variety of methods to target and reach out to users in order to grab their attention and begin the process of selling to them.

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IT’S FRIDAY, HAVE YOU GOOGLED WHAT TO DO FOR THE WEEKEND?

Finally, the weekend has arrived. All the pressure, cribbing on work, gossiping about colleagues can take a break for the next two days. Right now there will be many sitting in their office cubicles thinking about partying, traveling to hometown or going away to the outskirts of the city to escape from the traffic and for peace. But where will you go?

If it was a few years back, you would have to find the phone number of the clubs or resorts from directories, call them up, check the availability and had to beg to book a table or a room for you and your friends. If it was a bike trip with your friends you would have to ask around regarding the places, ask everyone on the road for directions.

But thanks to the Internet, everything is available online right now. Nowadays, there are apps through which you can visit the online pages of multiple clubs and view their services. You can view the images of the clubs, check the availability or book tables. This doesn’t stop with clubs. You can just type “best places in the outskirts of Bangalore for a weekend getaway". If you are planning to go for a movie with your family you can book the tickets through bookmyshow. 

The reach of internet in the entertainment and service industry has gone to a level where you can avail services from every industry in the market, ranging from cinema to sports. Everything through online.

Digital Marketing has evolved to a level where now we can access information of almost everything which is registered in the net. And we know that companies who want to sell their products will definitely want to have their presence in the online world. Everyone knows that constant up gradation is needed to stay in the business world where the competition is cut-throat.

The kind of presence I was mentioning isn’t only limited to weekend fun but to almost everything. Today, you can sit in your home and buy vegetables and fruits which were not possible a few years back. You can view multiple companies, who will be in the same business and select the one, whom you feel is best. Best thing is that the general public who doesn’t have in-depth knowledge of the process can avail the services of these companies through the help of internet. The main reason being the simplicity in the process. You just have to type in the search engine about what you want. Google and similar search engines will provide you with all the information you need. The back-end process regarding who will come first will be done by Google on how strong the online presence of the company is in the market.

Anyway, enough about all that. It’s Friday. Forget all the things you have encountered this week. Start planning now itself to make your weekend fun and peaceful. Make sure you enjoy hard as much as you work. Have a great weekend.

Team Chee-Ron's

Vyasan H.

DIGITAL MARKETING : A SKILL TO HAVE

There is an old saying that “A man is known by his work”. It actually means how he is seen in the society, how good is he to others etc,. If we look at this in a corporate viewpoint, it can have a meaning that a man will be known by his skill sets, in the sense what all he can do to make a profit for the companies.

A Must Have Skill In The Digital World

Having multi skills in today’s world is a common thing. Everybody wants their resume to be filled with whatever they can put and get benefited from it. But what matters is the quality of what you put in, how good you are in it and how it will benefit you.

Learning a new skill might be hard for the majority of the people because it’s hard to learn something new while they are already having their regular work. Simple answer for this is engaging in something which is familiar and easy to you. Digital Marketing is one of those fields where anyone who has skills in social media, marketing, analytics, videography or even content writing skills can engage in.

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DIGITAL MARKETING IN TODAY'S JOB MARKET

There is no doubt that Digital Marketing is one of the most popular terms in the current business world. One of the reasons for the popularity being the widespread use of the internet by the world population.

Digital Marketing In Today's Job Market

Digital marketing is a branch of Marketing which involves the promotion, branding and sales of products and services of various organisations. It involves the use of digital technologies and devices like the mobile phones where advertisements in the forms of text, images, flash, video, and audio are directly displayed to the potential customers.

As I have mentioned in my previous blog, the Facebook campaign organised by the Real Estate company fetched them more leads that helped them increase their sales through facebook.

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DIGITAL & TRADITIONAL MARKETING : AN OVERVIEW

Digital Marketing is one of the terms that have become quickly popular in the past few years in the market. There are many people who still confuse it with the offline ways of how marketing was done earlier.

Digital Marketing

Very recently a friend of mine who works in a Radio entertainment company told me that she had held a campaign which she had to ask the audience, questions regarding the movie industry like names of directors, musicians and directors were the price money was huge. Since the majority of the public knows only about the actors, it was slightly tough. She announced the questions in the morning and gave time till evening and first 10 who called with right answers won the rewards. The sponsors also promoted their companies through the campaign.

A few months back I heard from a BPO manager who works in a real estate company about a Facebook campaign his company organised that resulted in a spike in the sale of properties to an extra 70%.

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BANGALORE RAMADAN RUSH 2017

Ramadan Kareem

So, it’s finally the time of the year where you can start nagging your friends of the Muslim community for giving you treats or forcing them to invite you to their homes, so that you can go and start munching on the delicious Ramadan delicacies made for them by their families.

Ramadan is a special month of the year for over one billion Muslims throughout the world.  It is believed the Holy Quran "was sent down from heaven, guidance unto men, a declaration of direction, and a means of Salvation".

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