WHAT'S ALL ABOUT DIGITAL MARKETING ?

It’s no hidden fact that Digital media has grown to an extent where anyone can access information about almost everything through online from anywhere and at any time. The business world has changed a lot and has evolved from a business community where the messages consumers got about the company’s products or services consisted of only what the organizations wanted them to know.

Digital Marketing

People want brands they can believe, companies that know them, communications that are personalized and relevant, and offers tailored services to their needs and preferences. 

It may come as a surprise to many of you, but digital marketing can make or break your website’s online presence. It is one of the most trending marketing methods through which companies extend their reach in the market through the help of Digital Media. Digital marketing is an umbrella term for the marketing of products or services using digital technologies.

 The purpose of digital marketing is to connect a business or organization with its target audience via digital channels. Digital marketing gurus in the current market use a variety of methods to target and reach out to users in order to grab their attention and begin the process of selling to them.

The primary techniques that are used by digital marketers to acquire traffic in the Digital Media are:

1. Search Engine Optimisation - SEO

Search Engine Optimisation as we all know is about optimizing websites for search engines like Google, Bing, and Yahoo. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is essentially optimizing your website for the search engines. This includes on-page (on your website) factors like H1’s, H2’s, internal linking between pages, image optimization, site structure, metadata, and more. It also includes off-page (not on your website) tactics like link building, NAP listings, and citations, redirects, etc.

2. Search Engine Marketing - SEM

Search Engine Marketing means using paid ads on search engines like Google and Bing to attract customers to your website. Most of the time you will be paying per click for such ads and hence they are also called as PPC. When you are starting up or starting a new marketing campaign then SEM can play an important role in it.

3. Social Media Advertising 

Social Media has 2 variants, social media marketing (SMM) and Social media optimization (SMO). Social Media means the platform where a group of people comes together and hangout. Social media platforms like Facebook, Twitter, LinkedIn, Instagram etc are famous throughout the world for work related networking or fun related networking. Facebook and Whatsapp are used by the people of all demographics whereas LinkedIn is very popular for professional or work related networking

4.  E-mail Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. But which busy individual having enough office pressure wants to receive spam, but you can still find success with email marketing when it’s done right. Sending consistent but not-too-frequent, emails with engaging, useful information is a great way to increase referrals.

5. Content Marketing

Content Marketing is a new buzz word in the industry. Well, Content Marketing is not new but yes new technological development had made it more powerful and effective. Content Marketing means providing valuable information to your target audience which is interesting, entertaining and adds knowledge. This is done without interrupting and distracting your customer. It's more about educating your prospect and helping them take the right decision.

6. Influencer Marketing

Instead of advertising to the masses, influence marketing is very targeted. It’s designed to identify those who have an influence over your target market and reach THEM, as opposed to trying to hit the entire target market yourself. We can tell you how

7. Affiliate Marketing/Google Adsense

   Affiliate Marketing is a  type of performance-based advertising where you receive the commission for promoting someone else’s products or services on your website. Ad Sense is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

Constant change in online algorithms by Google and other platforms bring constant change in the approach also regarding digital marketing, as that’s what makes it challenging and interesting field.

In the following days, we will go deeply into each of the current techniques and see how they are helping the digital marketers in the current market. So, stay tuned.

Team Chee-Ron’s

Vyasan H.