tag:blogger.com,1999:blog-36949072842387250782024-03-13T22:30:01.217+05:30Digital Marketing EraIn 2018 and no one can refuse that the digital marketing era has well and truly arrived. The boom in social media, video marketing, user generated content and other forms of digital media & also smart phones, have caused digital marketing to grow at an extraordinary rate. Smart companies are battling to stay ahead of the competition in online marketing by getting to grips with the digital marketing phenomenon.Unknownnoreply@blogger.comBlogger24125tag:blogger.com,1999:blog-3694907284238725078.post-44122097076600535982018-02-07T12:47:00.000+05:302018-02-07T19:04:28.481+05:30Cheerons Reviews By Our Students<div dir="ltr" style="text-align: left;" trbidi="on">
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Cheerons was founded in the year 2015 in the Silicon City Bangalore. <span style="text-align: left;"><a class="" href="http://cheerons.in/" target="_blank">Cheerons</a> major focus is on providing training in Digital marketing, UI and UX designing. The below reviews of our candidates shows that how happy they are with our training and placement support.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="background-color: white; font-size: 16px;">Cheerons is one of the Top & Best Digital Marketing Training Institute in Bangalore. We offer </span><span style="background-color: white; border: 0px; font-size: 16px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://cheerons.in/" style="border: 0px; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">“Digital Marketing Courses in Bangalore” </a></em></span><span style="background-color: white; font-size: 16px;">with Placements. “We at Chee-Ron’s believe at the concept of “Learning by doing” and hence practice the same extensively.”</span></span></div>
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<span style="background-color: #f2f5f9; color: #1b304d; font-family: "poppins" , "arial" , "tahoma" , sans-serif; font-size: 16px; font-weight: 600;">Did you know that 92% of our trainee's have said that our course has had a positive impact on their career and Business?</span></h2>
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<a href="http://cheerons.in/" target="_blank"><img alt="Best Digital Marketing Courses in Bangalore" border="0" data-original-height="186" data-original-width="560" src="https://4.bp.blogspot.com/-YxWsAPLSVkI/WnqTUyO72CI/AAAAAAAACms/XMTsUk3QPzMDONGcHOoDbPEhbLGuQ47XgCLcBGAs/s1600/Screenshot_1.png" title="Cheerons Reviews" /></a></div>
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What Our Students Say!</h2>
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<a href="http://cheerons.in/digital-marketing-courses-in-bangalore/" target="_blank"><img alt="Cheerons Reviews by Haneesh S Harshan" border="0" data-original-height="149" data-original-width="716" src="https://4.bp.blogspot.com/-JN_aLr23xSY/WnqTWqo5uyI/AAAAAAAACnA/n4PZht87TOAZKLJ84MhluU2WDVhlTaKjgCLcBGAs/s1600/Screenshot_2.png" title="Cheerons Reviews by Haneesh S Harshan" /></a></div>
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<a href="http://cheerons.in/digital-marketing-courses-in-bangalore/" target="_blank"><img alt="Cheerons Reviews by Shikha Surendran" border="0" data-original-height="122" data-original-width="679" src="https://2.bp.blogspot.com/-iZgkhpvOabs/WnqTXMv-5lI/AAAAAAAACnE/klgfPpJhLoEpVBy9PH2wbXbrqmUVYnJTQCLcBGAs/s1600/Screenshot_3.png" title="Cheerons Reviews by Shikha Surendran" /></a></div>
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<a href="http://cheerons.in/digital-marketing-courses-in-bangalore/" target="_blank"><img alt="Cheerons Reviews by Venkatesh Naresh" border="0" data-original-height="113" data-original-width="683" src="https://4.bp.blogspot.com/-3xzq9-e_8hw/WnqTXoWbhcI/AAAAAAAACnI/zv1GlCKqCVQ1mL-jQOxIYtbHGZg_rwqtACLcBGAs/s1600/Screenshot_4.png" title="Cheerons Reviews by Venkatesh Naresh" /></a></div>
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<a href="http://cheerons.in/" target="_blank"><img alt="Cheerons Reviews by Pushpa Latha" border="0" data-original-height="143" data-original-width="708" src="https://4.bp.blogspot.com/-FK04EySqzDQ/WnqTYDbrf3I/AAAAAAAACnM/P-UdfVy-0fgN0oOm5QHhm8uPkJ2OXl9cACLcBGAs/s1600/Screenshot_5.png" title="Cheerons Reviews by Pushpa Latha" /></a></div>
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<a href="https://1.bp.blogspot.com/-6XKkyAP8gxo/WnqTY-Pd1hI/AAAAAAAACnQ/IByyg0CwpHwjkrWIRktITR_Be5gpleZZACLcBGAs/s1600/Screenshot_6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cheerons Reviews by Keerthi Shivakumar" border="0" data-original-height="133" data-original-width="677" src="https://1.bp.blogspot.com/-6XKkyAP8gxo/WnqTY-Pd1hI/AAAAAAAACnQ/IByyg0CwpHwjkrWIRktITR_Be5gpleZZACLcBGAs/s1600/Screenshot_6.png" title="Cheerons Reviews by Keerthi Shivakumar" /></a></div>
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<a href="https://2.bp.blogspot.com/-WnsGfgAAC2U/WnqTZUcpKzI/AAAAAAAACnU/MW3ugli4ty022UWGOWYWBB2-jmUfGWskwCLcBGAs/s1600/Screenshot_7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cheerons Reviews by Chethan Deshmukh" border="0" data-original-height="142" data-original-width="685" src="https://2.bp.blogspot.com/-WnsGfgAAC2U/WnqTZUcpKzI/AAAAAAAACnU/MW3ugli4ty022UWGOWYWBB2-jmUfGWskwCLcBGAs/s1600/Screenshot_7.png" title="Cheerons Reviews by Chethan Deshmukh" /></a></div>
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<a href="https://1.bp.blogspot.com/-puARPCS9HFQ/WnqTZo4Mm3I/AAAAAAAACnY/FoV6FiXM8zkmlds7Ksa0rz2kiELTY70MQCLcBGAs/s1600/Screenshot_8.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cheerons Reviews by Palla Pavan" border="0" data-original-height="154" data-original-width="680" src="https://1.bp.blogspot.com/-puARPCS9HFQ/WnqTZo4Mm3I/AAAAAAAACnY/FoV6FiXM8zkmlds7Ksa0rz2kiELTY70MQCLcBGAs/s1600/Screenshot_8.png" title="Cheerons Reviews by Palla Pavan" /></a></div>
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<a href="https://4.bp.blogspot.com/-hdr3FYcAKks/WnqTZru9SCI/AAAAAAAACnc/OOI_WPTZ63wSnprYBHdCOAIWrnnZweIrgCLcBGAs/s1600/Screenshot_9.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cheerons Reviews by Ravi Kumar" border="0" data-original-height="153" data-original-width="684" src="https://4.bp.blogspot.com/-hdr3FYcAKks/WnqTZru9SCI/AAAAAAAACnc/OOI_WPTZ63wSnprYBHdCOAIWrnnZweIrgCLcBGAs/s1600/Screenshot_9.png" title="Cheerons Reviews by Ravi Kumar" /></a></div>
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<a href="https://4.bp.blogspot.com/-DoSurVtk1Nk/WnqTVAc4h5I/AAAAAAAACm0/qwrCWme0jOUr_vQPCbipZ_NQBQvRSaRXwCLcBGAs/s1600/Screenshot_10.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cheerons Reviews by Vyasan Haridas" border="0" data-original-height="128" data-original-width="658" src="https://4.bp.blogspot.com/-DoSurVtk1Nk/WnqTVAc4h5I/AAAAAAAACm0/qwrCWme0jOUr_vQPCbipZ_NQBQvRSaRXwCLcBGAs/s1600/Screenshot_10.png" title="Cheerons Reviews by Vyasan Haridas" /></a></div>
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<a href="https://2.bp.blogspot.com/-GRHINh_j1-I/WnqTVJJ3VlI/AAAAAAAACmw/7YpQ-MeB9m8O4KgE_oUb46KFdEtgWa0GQCLcBGAs/s1600/Screenshot_11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cheerons Reviews by Rutumbara Priyadarshini" border="0" data-original-height="158" data-original-width="680" src="https://2.bp.blogspot.com/-GRHINh_j1-I/WnqTVJJ3VlI/AAAAAAAACmw/7YpQ-MeB9m8O4KgE_oUb46KFdEtgWa0GQCLcBGAs/s1600/Screenshot_11.png" title="Cheerons Reviews by Rutumbara Priyadarshini" /></a></div>
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<a href="https://1.bp.blogspot.com/-0_q2EnQ6AfA/WnqTVuRDIdI/AAAAAAAACm4/P5fmOXKIa6A7fughcJQ0DTz9FKJu5fWFQCLcBGAs/s1600/Screenshot_12.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cheerons Reviews by Gourang Bansal" border="0" data-original-height="107" data-original-width="681" src="https://1.bp.blogspot.com/-0_q2EnQ6AfA/WnqTVuRDIdI/AAAAAAAACm4/P5fmOXKIa6A7fughcJQ0DTz9FKJu5fWFQCLcBGAs/s1600/Screenshot_12.png" title="Cheerons Reviews by Gourang Bansal" /></a></div>
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<a href="https://1.bp.blogspot.com/-pJUTmFbtrkw/WnqTWHD94OI/AAAAAAAACm8/Un2SOq7hL_YLSA3vGPqSIUn8X_RAzTYyQCLcBGAs/s1600/Screenshot_13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cheerons Reviews by Naveen A S" border="0" data-original-height="136" data-original-width="671" src="https://1.bp.blogspot.com/-pJUTmFbtrkw/WnqTWHD94OI/AAAAAAAACm8/Un2SOq7hL_YLSA3vGPqSIUn8X_RAzTYyQCLcBGAs/s1600/Screenshot_13.png" title="Cheerons Reviews by Naveen A S" /></a></div>
For any queries please visit our website <a href="http://cheerons.in/">http://cheerons.in</a> or you can contact us at below address.<br />
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<span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; white-space: pre-wrap;"><b>Address:</b> </span><br />
<span style="color: #111111; font-family: "roboto" , "arial" , sans-serif;"><span style="white-space: pre-wrap;"><br style="background-color: white; font-size: 14px;" /></span></span><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; white-space: pre-wrap;"><b><i>Chee-Ron's - Training & Consultancy
Advanced Digital Marketing Training Institute.</i></b>
<b><span style="font-size: xx-small;">#9, 2nd FLOOR
100 FEET ROAD
BTM LAYOUT 2ND STAGE
Landmark: NEAR WATER TANK, ABOVE VODAFONE STORE
For more Details:
Contact: +91 8050011677
Mail us: info@cheerons.in
visit: </span></b></span><b style="background-color: white; color: #333333; font-family: "Helvetica Neue Light", HelveticaNeue-Light, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px;"><span style="font-size: xx-small;"><a href="http://www.cheerons.in/" style="color: #ff553f; display: inline; outline: none; text-decoration-line: none; transition: color 0.3s;"><span style="font-family: "roboto" , "arial" , sans-serif;"><span style="display: inline-block; line-height: var(--yt-formatted-string-endpoint_-_line-height); white-space: pre-wrap;">h</span></span>ttp://www.cheerons.in</a> </span></b><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; white-space: pre-wrap;">
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</span><b><i><u><span style="font-size: x-small;">Follow us on:</span></u></i></b></span><span style="font-size: x-small;"><br style="background-color: white; color: #333333; font-family: "Helvetica Neue Light", HelveticaNeue-Light, "Helvetica Neue", Helvetica, Arial, sans-serif;" /><span style="background-color: white; color: #333333; font-family: "helvetica neue light" , , "helvetica neue" , "helvetica" , "arial" , sans-serif;"><span style="color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Twitter: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FNWqEie&v=6P59b0QKxn8&event=video_description" style="color: #ff553f; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); outline: none; text-decoration-line: none; transition: color 0.3s; white-space: pre-wrap;">https://goo.gl/NWqEie</a><span style="color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Google+: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FUwcSbm&v=6P59b0QKxn8&event=video_description" style="color: #ff553f; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); outline: none; text-decoration-line: none; transition: color 0.3s; white-space: pre-wrap;">https://goo.gl/UwcSbm</a><span style="color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Facebook: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2F83MMdE&v=6P59b0QKxn8&event=video_description" style="color: #ff553f; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); outline: none; text-decoration-line: none; transition: color 0.3s; white-space: pre-wrap;">https://goo.gl/83MMdE</a><span style="color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
LinkedIn: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FJsenME&v=6P59b0QKxn8&event=video_description" style="color: #ff553f; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); outline: none; text-decoration-line: none; transition: color 0.3s; white-space: pre-wrap;">https://goo.gl/JsenME</a><span style="color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Pinterest: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FdZska1&v=6P59b0QKxn8&event=video_description" style="color: #ff553f; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); outline: none; text-decoration-line: none; transition: color 0.3s; white-space: pre-wrap;">https://goo.gl/dZska1</a><span style="color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Flickr: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FWsqbaa&v=6P59b0QKxn8&event=video_description" style="color: #ff553f; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); outline: none; text-decoration-line: none; transition: color 0.3s; white-space: pre-wrap;">https://goo.gl/Wsqbaa</a><span style="color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Tumblr: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2Fzl8Zz&v=6P59b0QKxn8&event=video_description" style="color: #ff553f; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); outline: none; text-decoration-line: none; transition: color 0.3s; white-space: pre-wrap;">https://goo.gl/zl8Zz</a><span style="color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
YouTube: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FwmCy4R&v=6P59b0QKxn8&event=video_description" style="color: #ff553f; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); outline: none; text-decoration-line: none; transition: color 0.3s; white-space: pre-wrap;">https://goo.gl/wmCy4R</a></span></span><br />
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Unknownnoreply@blogger.com0#9, 2nd Floor,, Outer Ring Road, BTM 2nd Stage, Near Water Tank, Above Vodafone Store, Bengaluru, Karnataka 560076, India12.916471 77.606353799999965-17.409273499999998 36.297759799999966 43.2422155 118.91494779999996tag:blogger.com,1999:blog-3694907284238725078.post-90290853429568287212018-02-06T16:25:00.000+05:302018-02-06T17:32:18.891+05:30Cheerons Review by Dr. PT. Prabhu Sanker<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; font-family: "roboto" , "arial" , sans-serif; text-align: left; white-space: pre-wrap;"><span style="font-size: large;"><span style="color: #111111;"><span style="font-weight: normal;">🎓</span><i> </i></span><span style="color: orange; font-style: italic; font-weight: bold;">Chee-Ron's - Advanced Digital Marketing Training Institute</span></span></span></h2>
<blockquote class="tr_bq" style="clear: both; text-align: center;">
<b><u><span style="font-family: "georgia" , "times new roman" , serif;">Cheerons Reviews by Dr. PT. Prabhu Sanker</span></u></b></blockquote>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/6P59b0QKxn8/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/6P59b0QKxn8?feature=player_embedded" width="320"></iframe></div>
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<span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; white-space: pre-wrap;">In the above video, <b><i>Dr.PT. C.N Prabhu Sanker</i></b> a sports physiotherapist who wanted to promote his own business came to </span><b><i class=""><a href="http://cheerons.in/" target="_blank">Chee-Ron's</a></i></b><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; white-space: pre-wrap;"> to explore the world of digital marketing. He shares his feedback on his learning experience at <b>Chee-R</b></span><b>on's</b><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; white-space: pre-wrap;">.</span><br />
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<span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; white-space: pre-wrap;"><br /></span> <span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; white-space: pre-wrap;">At <b><i><a href="http://cheerons.in/" target="_blank">Cheerons</a></i></b>, our Aim is to shape you as The Best Digital Marketing Professional in Town. We contribute to help your fruitful Digital Marketing campaigns. We ensure that we’re updated on the latest trends available on the internet to help you make the best use of the digital platform. If you are one of those who wants to stay at the top of the ladder in your game, then this is the place to choose.
We pioneer in introducing <b><i>“REAL TIME EXPERIENCE IN THE METHOD OF TRAINING”</i></b> this, in turn, will be beneficial for both our candidates and clients. Knowledge can be acquired through training however without practical experience an enlargement of knowledge will not result in an efficient performance which will actually help a candidate get the right job. Therefore, the challenge is how to create a practically focused and efficient employee with a job-oriented course.
<b><i>"We at Chee-Ron’s believe at the concept of “Learning by doing” and hence practice the same extensively."</i></b>
<b><i>“Mastering online marketing is not easy. You need the help of a professional expert to come up with a winning strategy. Without a strategy, playing around with a blog, Facebook or Twitter will be useless.”</i></b>
<b>Why Digital Marketing?</b></span><br />
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1. <a href="http://cheerons.in/digital-marketing-courses-in-bangalore/" target="_blank"><b><i>Digital Marketing</i></b></a> has more Job openings than any other IT sector.
2. Global Digital Advertisement. Spend to be $278Bn in 2019.
3. According to a survey, 70% of mobile searches lead to a phone call.
4. 60% of mobile search converts into sale within a period of 15-30 Days.
5. Marketing Specialist jobs to grow 41% this decade.
6. Online Marketing Managers are paid 82% more
7. "Digital India" initiative by Govt. of INDIA, will create more job opportunities.
8. Digital marketing is a powerful tool that you can use to reach out to your customers and prospects
9. It is extremely important, not only because of its rapid growth but also because it is essentially the future of marketing.
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Why Digital Marketing @ Chee-Ron's?</b></span><br />
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1. Live Adwords, SEO, SMO Training.
2. Training from Basic till advanced level.
3. We provide 100% placement*.
4. Flexible Batch Schedules.
5. Advanced Syllabus.
6. REAL TIME EXPERIENCE IN THE METHOD OF TRAINING.
7. India's Only Institute with 95% Successful Placements Record.
8. Support after completion of the training.
9. Rated as 5-star digital marketing course in Bangalore by our students.
Our trained industry experts cover a range of Digital Marketing course which is included with SEM, SEO, SMO/SMM, Google Adwords, Google Analytics, Email Marketing, Mobile Marketing and Google Adsense & Affiliate Marketing and much more which is related to Digital Marketing.
Address: </span><br />
<span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;"><b style="font-size: 14px;"><i>Chee-Ron's - Training & Consultancy
Advanced Digital Marketing Training Institute.</i></b><span style="font-size: 14px;">
</span><b><span style="font-size: xx-small;">#9, 2nd FLOOR
100 FEET ROAD
BTM LAYOUT 2ND STAGE
Landmark: NEAR WATER TANK, ABOVE VODAFONE STORE
For more Details:
Contact: +91 8050011677
Mail us: info@cheerons.in
visit: </span></b></span><b><span style="font-size: xx-small;"><a href="http://www.cheerons.in/"><span style="font-family: "roboto" , "arial" , sans-serif;"><span style="background-color: white; display: inline-block; line-height: var(--yt-formatted-string-endpoint_-_line-height); white-space: pre-wrap;">h</span></span>ttp://www.cheerons.in</a> </span></b><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; font-size: 14px; white-space: pre-wrap;">
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<b><i><u>Follow us on:</u></i></b></span></span><br />
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Twitter: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FNWqEie&v=6P59b0QKxn8&event=video_description" style="background-color: white; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); text-decoration-line: none; white-space: pre-wrap;">https://goo.gl/NWqEie</a><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Google+: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FUwcSbm&v=6P59b0QKxn8&event=video_description" style="background-color: white; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); text-decoration-line: none; white-space: pre-wrap;">https://goo.gl/UwcSbm</a><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Facebook: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2F83MMdE&v=6P59b0QKxn8&event=video_description" style="background-color: white; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); text-decoration-line: none; white-space: pre-wrap;">https://goo.gl/83MMdE</a><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
LinkedIn: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FJsenME&v=6P59b0QKxn8&event=video_description" style="background-color: white; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); text-decoration-line: none; white-space: pre-wrap;">https://goo.gl/JsenME</a><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Pinterest: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FdZska1&v=6P59b0QKxn8&event=video_description" style="background-color: white; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); text-decoration-line: none; white-space: pre-wrap;">https://goo.gl/dZska1</a><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Flickr: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FWsqbaa&v=6P59b0QKxn8&event=video_description" style="background-color: white; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); text-decoration-line: none; white-space: pre-wrap;">https://goo.gl/Wsqbaa</a><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
Tumblr: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2Fzl8Zz&v=6P59b0QKxn8&event=video_description" style="background-color: white; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); text-decoration-line: none; white-space: pre-wrap;">https://goo.gl/zl8Zz</a><span style="background-color: white; color: #111111; font-family: "roboto" , "arial" , sans-serif; white-space: pre-wrap;">
YouTube: </span><a class="yt-simple-endpoint style-scope yt-formatted-string" href="https://www.youtube.com/redirect?redir_token=k9mlKUYXFoa3_fEMt9pRneU6hmZ8MTUxNzk5ODU1NkAxNTE3OTEyMTU2&q=https%3A%2F%2Fgoo.gl%2FwmCy4R&v=6P59b0QKxn8&event=video_description" style="background-color: white; display: inline-block; font-family: Roboto, Arial, sans-serif; line-height: var(--yt-formatted-string-endpoint_-_line-height); text-decoration-line: none; white-space: pre-wrap;">https://goo.gl/wmCy4R</a></span></div>
Unknownnoreply@blogger.com0#9, 2nd Floor,, Outer Ring Road, BTM 2nd Stage, Near Water Tank, Above Vodafone Store, Bengaluru, Karnataka 560076, India12.916471 77.606353799999965-17.337109500000004 36.297759799999966 43.1700515 118.91494779999996tag:blogger.com,1999:blog-3694907284238725078.post-73412103959405602202017-11-06T12:21:00.000+05:302017-11-18T10:42:32.944+05:30IN TODAY’S DIGITAL WORLD<div dir="ltr" style="text-align: left;" trbidi="on">
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IN TODAY’S DIGITAL WORLD</h1>
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One of the very recent news buzzing in the net is regarding the shutdown of the <a href="https://www.facebook.com/cheerons/">Facebook</a> robot after it invented its own language. Researchers noticed that Artificial Intelligence they had created has started to make up their own code words. Even though it initially sound rubbish, later it became clear that the machines – nicknamed Bob and Alice – were actually communicating with one another. Days after <a href="https://www.tesla.com/">Tesla</a> CEO Elon Musk said that artificial intelligence (AI) was the biggest risk, the social media giant Facebook had to pull the plug on the AI system that its researchers were working on "because things got out of hand". The trouble was, while the bots were rewarded for negotiating with each other, they were not rewarded for negotiating in English, which led the bots to develop a language of their own.</div>
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In another technological development in business</div>
<a name='more'></a>, <a href="https://www.starship.xyz/">Starship Technologies</a>, the company building a fleet of autonomous robots designed to deliver goods locally, has announced the launch of pizza deliveries in co-operation with <a href="https://www.dominos.com.au/">Domino’s Pizza Enterprises</a> (Domino’s), a global leader in the pizza industry. Starship robots will start delivering pizzas within a 1 mile radius around Domino’s stores in selected German and Dutch cities.</div>
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Advancements in the Digital field have reached a level where all of the above mentioned is happening in reality than in some science fiction movies. We live in a world where everyone is connected to each other through the power of internet. Internet of things has also come up a long way and through it the inter-networking of physical devices, vehicles, buildings, and other items embedded with electronics, software, sensors, actuators, and network connectivity is actually possible. The <a href="https://en.wikipedia.org/wiki/Internet_of_things">Internet of Things(IoT)</a> allows objects to be sensed or controlled remotely across existing network infrastructure, creating opportunities for more direct integration of the physical world into computer-based systems, and resulting in improved efficiency, accuracy and economic benefit in addition to reduced human intervention Experts estimate that the IoT will consist of about 30 billion objects by 2020.<o:p></o:p></div>
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Early digital history in the 1960s and 70s focused on quantitative analyses, primarily of demographic data - censuses, election returns, city directories, etc. These early computers could be programmed to conduct statistical analyses of these records, creating tallies, or seeking trends across records. The historians involved in this work sought to quantify past societies, to come to new conclusions about communities and population. Computers proved capable tools for that type of work. In the late 1980s quantifiers founded The Association for History and Computing. This movement provided some of the impetus for the rise of digital history in the 1990s.The concept of the Internet of things became popular in 1999, through the <a href="https://en.wikipedia.org/wiki/Auto-ID_Labs">Auto-ID Center</a> at <a href="http://web.mit.edu/">MIT</a> and related market-analysis publications. <a href="https://en.wikipedia.org/wiki/Radio-frequency_identification">Radio-frequency identification(RFID)</a> was seen by Kevin Ashton (one of the founders of the original Auto-ID Center) as a necessity for the Internet of things at that point. If all objects and people in daily life were equipped with identifiers, computers could manage and inventory them. Besides using RFID, the tagging of things may be achieved through such technologies as near field communication, barcodes, QR codes and digital watermarking.<o:p></o:p></div>
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<a href="https://2.bp.blogspot.com/-vC-om3q5cwI/WgADEFQEt3I/AAAAAAAACVo/eETLWHv7uWQdWJBadBRNxgMUlyJm9J_JwCEwYBhgL/s1600/digital-world-earth-wallpaper-high-resolution-digital-photos-artwork-for-windows-illustration-abstract-drawing-art-is-everywhere-artist-creation-2406x1504.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Internet of Things(IOT)" border="0" data-original-height="1000" data-original-width="1600" height="400" src="https://2.bp.blogspot.com/-vC-om3q5cwI/WgADEFQEt3I/AAAAAAAACVo/eETLWHv7uWQdWJBadBRNxgMUlyJm9J_JwCEwYBhgL/s640/digital-world-earth-wallpaper-high-resolution-digital-photos-artwork-for-windows-illustration-abstract-drawing-art-is-everywhere-artist-creation-2406x1504.jpg" title="Internet of Things(IOT)" width="640" /></a></div>
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As per a 2014 survey and study done by Pew Research Internet Project, a large majority of the technology experts and engaged Internet users who responded—83 percent—agreed with the notion that the Internet/Cloud of Things, embedded and wearable computing (and the corresponding dynamic systems) will have widespread and beneficial effects by 2025. As such, it is clear that the IoT will consist of a very large number of devices being connected to the Internet. The former British Chancellor of the Exchequer George Osborne, has said that the Internet of things is the next stage of the information revolution and referenced the inter-connectivity of everything from urban transport to medical devices to household appliances.<o:p></o:p></div>
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The digital age has very much influenced the structure of the modern corporations also. To survive and grow, corporations must operate with a new set of assumptions and principles in order to remain relevant, competitive, and successful. Consider the growing number of technology startup companies that are doing something that once seemed unthinkable: challenging and disrupting traditional corporate giants. Even the behemoths that operate in industries that traditionally were not viewed as technology-related industries have not been spared from the impact of new arrivals and the resulting transformation in the business environment. With the rise of digital technologies, every corporation must now become agile, innovative and, more importantly, act as though they are dynamic technology companies. Ignoring the challenge of the networked age and the digital revolution is no longer an option as it will merely accelerate the decline and failure of large corporations.<o:p></o:p></div>
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Digital transformation has changed the world a lot than how it was a 100 years ago. Today one can sit at home, order vegetables and can even track it live. Virtual reality is already a reality which many companies apply in their e-commerce websites for their business and marketing purposes. There are even apps which you can use for consulting medical advices from doctors, online. Companies are on the race in using and developing the utmost features that they can get their hands on for developing their businesses. Commerce has completely transformed to itself to online, as shopping in today’s world can be done through mobiles using just fingers.<o:p></o:p></div>
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However, the change goes, one thing that must be kept in mind is that it’s no child’s play. If used responsibly the digital transformation can change the world to a much better place to live in, which can be extended to all fields of life including education, healthcare, commerce etc. But at the same time, it should be made sure that the control must stay in proper hands, as concept of digitalization is a system of set of coding that even have the power to attain more intelligence by itself. <o:p></o:p></div>
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Team Chee-Ron’s<o:p></o:p></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-83087719987690506352017-08-01T12:50:00.001+05:302017-08-01T13:51:35.560+05:30HOW DIGITAL MARKETING HELPS START-UPS<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://2.bp.blogspot.com/-Whxl2lWoBTg/WYAkfH6Up-I/AAAAAAAAB-A/wvsvZdXTT98pPmqEBNE6bXrYd7eLM77LwCLcBGAs/s1600/Entering_Startup.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Startup theories" border="0" data-original-height="340" data-original-width="514" height="211" src="https://2.bp.blogspot.com/-Whxl2lWoBTg/WYAkfH6Up-I/AAAAAAAAB-A/wvsvZdXTT98pPmqEBNE6bXrYd7eLM77LwCLcBGAs/s320/Entering_Startup.jpeg" title="Start- Ups" width="320" /></a><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">What is a <b>start-up</b>? Any newly established organization for business purposes or non-profit reasons can be called as a start-up. <b>All corporate in existence was once a start-up</b>, the majority raised from scratch through blood and sweat by those who worked for it. The term which was not so familiar with the general public about 5-10 years back gained huge importance with the quick success of many brands like <b><a href="http://www.amazon.in/"><span style="font-weight: normal;">Amazon</span></a>, <a href="http://www.alibaba.com/"><span style="font-weight: normal;">Alibaba</span></a>, <a href="https://www.flipkart.com/"><span style="font-weight: normal;">Flipkart</span></a>, <a href="https://www.myntra.com/"><span style="font-weight: normal;">Myntra </span></a></b>etc,. in our country. There are many who have won and lost in the start-up war. Many have withstood the difficulties they have faced and many have risen and fallen due to a million reasons. <b>Start-ups also provide a platform to many individuals who want to have a start in the corporate field.</b></span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Starting up your own venture is one of the most exhilarating business. Some of the big questions that the entrepreneurs face are how to reach masses, how to make your business resonate, how to drive your business results, how to be successful, and how to fulfill your dreams with a shoestring budget?</span><br />
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<b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Here let’s take a look at a very basic question, why do startups need marketing? </span></b></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Startups solve problems for their users, and connecting with right users is about personalized marketing at scale. They need to build their own brand identity and a slow growth in this fast-paced competitive world can be harmful to the startup’s health.</span></div>
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<b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">How Digital Marketing can help Start-ups?</span></b></div>
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<a href="https://2.bp.blogspot.com/-MkLJsRzmAnI/WYAnquQUhxI/AAAAAAAAB-Q/1K8eXalu4I4Ag3ZXL5q5Z0qQiAdHwWfawCLcBGAs/s1600/Digital_India.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img alt="India going digital" border="0" data-original-height="400" data-original-width="640" height="200" src="https://2.bp.blogspot.com/-MkLJsRzmAnI/WYAnquQUhxI/AAAAAAAAB-Q/1K8eXalu4I4Ag3ZXL5q5Z0qQiAdHwWfawCLcBGAs/s320/Digital_India.jpg" title="Digital India" width="320" /></a><b></b></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Digital marketing is the most affordable marketing tactic which a bootstrapped, as well as a well-funded startup, can use to reach their target audience for their brand.</span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> In digital marketing, there are organic ways to grow your consumer base without incurring large amounts of money, it has low entry barriers and scale. Marketers of start-ups attempt to develop strategies for boosting sales so that their startup can sustain its presence in the market. Strategies vary from company to company, but the best strategy that is universally recognized by successful startups is digital marketing. Therefore, incorporating digital marketing for the startup can increase its awareness and sales. In today’s digital age, customers are more present online on various websites such as social media sites. It has become essential for startups to utilize the advantages that marketing on digital platforms offers.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">There are many benefits of digital marketing for start-up companies, which are listed below-</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Cost-effective</span></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">: Startup companies usually have a tight marketing budget; digital marketing offers efficient ways to target customers by advertising without cost through direct contact on social media platforms such as Facebook and Twitter.</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Increase sales</span></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">: Digital marketing allows you to engage with customers on a more personal level to promote your company’s brand. Building strong relationships with customers leads to converting them into loyal consumers and eventually increased sales. Increasing the conversion rate is one of the most difficult tasks for startups and digital marketing helps solve this. Increasing sales is one of the main benefits of digital marketing for start-up companies.</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Track your startup progress</span></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">: Digital marketing offers analytical tools which measure the exact number of impressions of each digital ad placed. For example, Google analytics can help measure the exact number of views your company’s emails generated or the views of ad content posted on a website.</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Reach</span></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">: Digital marketing involves online platforms, which is accessible to large/global audiences. Traditional marketing can only reach certain geographic areas but your content on digital mediums can be seen from customers in international markets.</span></div>
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<span style="font-size: 9.5pt;">At even country level, startups are reacting to the news a lot. With the unveiling launch of </span><b style="font-size: 9.5pt;"><i>Startup India Campaign by our Prime Minister Narendra Modi</i></b><span style="font-size: 9.5pt;">, lots of positive hopes among the new entrepreneurs in India have risen up in support of Digital India. It is a known fact that India has the third largest number of start-ups globally. Prime Minister has kicked off the ambitious Startup India Movement in January 2016 with an aim to fill the gaps in the economy for the growth and development of startups. It will aim to boost digital entrepreneurship at the roots which clearly justify that how Digital Marketing can be used effectively to help position your company as well as the brand in a stronger platform.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">The importance of Digital Marketing is not only welcomed by Startups, also acknowledged by established players in the market. The main discussion of this post is <i>why so startups need marketing?</i> Here I have listed few points that would justify the statement in an affirmative way:</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><u><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Cost Effective:</span></u></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> The traditional marketing has low entry barrier and scale, it needs a large amount of money to promote any business. However, in digital marketing, there are organic ways to grow customer base without any large amount of investment. A lot can be done with less and sharp targeting leading to less wastage.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">It helps to build brand awareness and position of your company. It builds a consistent flow of traffic, get the first few users. This form of marketing helps to drive leads and online sales.</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><u><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Social Media Marketing:</span></u></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> Social Media Marketing is a very cost effective medium to build your voice platform. You can choose the social media platforms like Facebook, Instagram, LinkedIn, Twitter etc as per your business requirement. It helps to interact with existing as well as new customers, involves true engagement with the followers and provides a better connect with the customers. Engagement with audience or customers is must for better results.</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><u><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Email Marketing:</span></u></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> This is the simplest, cost-effective, personal, customizable, and measurable tool. Through E-mail marketing, you can communicate with an audience of any size. It builds credibility, provides knowledge, improves communication and boosts sales.</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><u><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Content Marketing:</span></u></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> Content marketing plays a major role in start-up success. Content is called as the “King of Marketing”. It’s the basic medium to convey the brand message. This generates real traffic and leads. Be consistent in publishing a great and relevant content to build a relationship with current and prospective clients and brand awareness.</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><u><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">SEO</span></u></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">– It stands for Search Engine Optimization. This is most cost-effective with measurable, long-term benefits. It increases the visibility and organic traffic to the website. Using this, there is free branding and it builds trust and credibility. A big advantage is that it opens your business 24X7. Make your website is mobile friendly and secure, especially if is an e-commerce website. Do ensure all pages are working properly; use appropriate tags/headers/descriptions. Optimize for faster page load times, create good content on the site, and focus on high domain authority – get users to talk about your site.</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><u><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Growth Hacking:</span></u></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> It is a very cost effective method to implement business strategies with the main focus on building, engaging, converting and retaining user base of business. Offer something for free, set up a referral program, and go with exclusivity.</span></div>
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<span style="color: #222222; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b><u><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">PPC Advertising: </span></u></b><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Startups want to stay lean or have not been funded yet usually have a limited budget with every penny to be counted especially when it comes to marketing and advertising. New businesses need to find creative ways to acquire customers and PPC can be very effective channel if it’s done right. It is important that marketers learn to work under PPC budgets to get the highest return on their investment. One of the secrets to running a successful Google AdWords campaign is getting your ads in front of the RIGHT customers.</span></div>
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<span style="font-size: 9.5pt;">The way technology is changing on a daily basis, the digital marketing strategies also change with time.</span><b style="font-size: 9.5pt;"> It is a very common misconception among the startups that one must focus only on launching the product first without even getting well prepared with its branding and digital marketing strategy.</b><span style="font-size: 9.5pt;"> But, digital marketing is more important to make the business out of it by targeting the right audience. </span><b style="font-size: 9.5pt;">If digital marketing has not been on your radar in the past, this is the right time to understand its importance and start strategizing.</b></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-61895215002214235442017-07-28T13:25:00.002+05:302017-07-28T13:25:41.446+05:30INDIA & IT'S INTERNET USAGE<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>The most recent update regarding, going pro-digital in India will be of Jio</b>. On July 21st Ambani has announced that Reliance Jio will offer free 4G-enabled phones to all its subscribers, although buyers will have to put down a “fully refundable” one-time security deposit of <b>Rs1,500</b>. Ambani has mentioned that Jio is specifically targeting crores of Indians who are still not able to access digital empowerment.<b> This single move by Reliance Jio will likely break tariff barriers in India, one of the world’s largest telecom markets, where even today, only one in three users can afford a smartphone.</b> With one stroke, not only has Reliance Jio promised a data-filled life for these low-end telecom customers, this single move is likely to also shake up India’s telecom market like never before.</div>
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About 323 million people in India accessed the internet through their mobile phones in 2016, which corresponds to about 24.3 percent of the country’s population. Both figures are forecast to increase in the coming years, with projections to amount to 524.5 million and around 37.4 percent respectively in 2021. Mobile internet usage in India varies according to people's living areas. <b>As of 2016, India had an estimate of 262 million mobile internet users living in urban communities, and 109 million living in rural areas. These data will be soon changing due to the introduction of Jio Phone.</b></div>
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<a href="https://1.bp.blogspot.com/--T7YhRK6yYw/WXrmuPxmd0I/AAAAAAAAB8o/ZKtPTVOHkgwiDKWPZzU78TAFxNw_7IClQCLcBGAs/s1600/download%2B%25281%2529.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Jio wifi & Jio Phone" border="0" data-original-height="171" data-original-width="294" height="185" src="https://1.bp.blogspot.com/--T7YhRK6yYw/WXrmuPxmd0I/AAAAAAAAB8o/ZKtPTVOHkgwiDKWPZzU78TAFxNw_7IClQCLcBGAs/s320/download%2B%25281%2529.jpg" title="Jio Phone & Jio wifi" width="320" /></a>Besides this, <b>Reliance has also announced to give free Wi-Fi to college students, 3 crores may benefit.</b> The company has already submitted a proposal in this regard to the Human Resource Development (HRD) ministry. Reliance Jio had last month made a presentation before the HRD ministry and expressed a desire to connect close to 38,000 colleges (technical and non-technical) across India by deploying free Wi-Fi connectivity. Reliance Jio’s free WiFi service is known as JioNet, and it is available in some cities already. Reliance Jio users who recharge for the service will find that the service also gives them access to some data on the Jio free WiFi services.<b> Users can log in to the Jio WiFi with their Jio number, and access the high-speed internet via WiFi.</b></div>
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<a href="https://3.bp.blogspot.com/-7eD6u--WHdE/WXrnap-y9ZI/AAAAAAAAB8w/6QuAQ0QwkMYDUDQ5FCKP2chHqMu41-faQCLcBGAs/s1600/web_mobile_internet_ecosystem_chart_3.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Rising numbers in internet usage" border="0" data-original-height="378" data-original-width="620" height="243" src="https://3.bp.blogspot.com/-7eD6u--WHdE/WXrnap-y9ZI/AAAAAAAAB8w/6QuAQ0QwkMYDUDQ5FCKP2chHqMu41-faQCLcBGAs/s400/web_mobile_internet_ecosystem_chart_3.jpg" title="Internet Users 2013 - 17" width="400" /></a>Now, for those who have already passed out from colleges and started buying high-end phones on your own money, there is no point in cribbing. All you can do is be happy for those who will be able to access this feature and use them appropriately for their education. It’s all about the correct timings. <b>It’s said that by 2021, there will be about 635.8 million internet users in India. </b>Despite the large base of internet users in India, only 26 percent of the Indian population accessed the internet in 2015. <b>This is a significant increase in comparison to the previous years, considering the internet penetration rate in India stood at about 10 percent in 2011.</b></div>
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<b>The history of the internet in India began with the launch of the Educational Research Network (ERNET) in 1986. <span style="background: white; color: #222222; font-family: "arial" , sans-serif; font-size: 10.5pt; line-height: 107%;">The network was only made available to educational and research communities. </span></b>The first publicly available internet service in India was launched by state-owned Videsh Sanchar Nigam Limited (VSNL) on 14 August 1995.As of May 2014, the Internet was delivered to India mainly by 9 different undersea fibers, including SEA-ME-WE 3, Bay of Bengal Gateway and Europe India Gateway, arriving at 5 different landing points.</div>
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<a href="https://4.bp.blogspot.com/-IlmPeQgue18/WXroU_dg3wI/AAAAAAAAB80/C8P8ndxsmdE_YHYuedozBAsqQ7nB5iCkgCLcBGAs/s1600/AAEAAQAAAAAAAAPQAAAAJGI3NmE4MjU3LTRmZjgtNDI1Yy05MjNlLTZiOGRkYmY4NTU3OA.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="India going Digital" border="0" data-original-height="400" data-original-width="698" height="183" src="https://4.bp.blogspot.com/-IlmPeQgue18/WXroU_dg3wI/AAAAAAAAB80/C8P8ndxsmdE_YHYuedozBAsqQ7nB5iCkgCLcBGAs/s320/AAEAAQAAAAAAAAPQAAAAJGI3NmE4MjU3LTRmZjgtNDI1Yy05MjNlLTZiOGRkYmY4NTU3OA.jpg" title="Digital India" width="320" /></a><b>India’s internet user base has already surpassed the US, and today is second largest after China. </b>Globally, the number of internet users is expected to touch 4,170 million by 2020, growing a</div>
t a CAGR of ~6%, and adding ~960 million in the next five years. However, internet user growth in India is expected to be 3x the world average, growing at a CAGR of ~20%. India will add ~400 million users, which is over 40% of incremental internet users worldwide in the next four years.</div>
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<b>Less than 10% of India’s population lives in Tier 1 cities. Internet penetration in these areas has already reached saturation, and 75-80% of new user growth will come from rural areas in the next four years.</b> Internet businesses will have a newer set of customers who will:</div>
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<li style="text-align: justify;"><span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Access content via mobile phones and not laptops and desktops</span></li>
<li style="text-align: justify;"><span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Want content in local (Indic) languages and not in English</span></li>
<li style="text-align: justify;">Prefer to consume content via videos, rather than text</li>
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<b>It’s no hidden fact that after the introduction of Jiophones in the market there will be a sudden rise in the internet users. </b>This poses a huge opportunity for companies developing local language apps and sites, search interfaces, video streaming and broadcasting, download managers, among many others. At the same time, it presents challenges to prevalent go-to-market models and will require significant retooling of approach for Internet-centric businesses.</div>
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<a href="https://4.bp.blogspot.com/-nd4n8S46ekQ/WXroiLtvAOI/AAAAAAAAB84/FyWvGMJoyzA08el4qf-wMegQTNs2HLiJQCLcBGAs/s1600/shopping.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="E commerce & Retail" border="0" data-original-height="392" data-original-width="619" height="252" src="https://4.bp.blogspot.com/-nd4n8S46ekQ/WXroiLtvAOI/AAAAAAAAB84/FyWvGMJoyzA08el4qf-wMegQTNs2HLiJQCLcBGAs/s400/shopping.png" title="Retail & E commerce" width="400" /></a><b>Today, there is an Internet business for almost everything </b>– selling old furniture, shopping online, booking travel, networking with friends, making payments, consulting doctors…the list goes on. Even offline businesses are trying to get a part of their value chain online. Google is planning to bring 20 million businesses online by 2017 and train over 2 million Indian developers in Android.</div>
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Where there are businesses, that’s where customers will flock. Its said that, by 2020, the number of online shoppers are likely to cross 175 million, growing 3.5X over 2015. Technology will enable easy and efficient transactions.<b> The launch of new devices such as Samsung Galaxy Tab Iris, featuring an iris scanner that is Aadhaar and STQC-certified, will enable cashless and paperless services for banking, passport, taxation, and healthcare among others. </b>We will continue to see adoption of payment solutions such as mobile wallets, cash cards, platforms, and POS (point-of-sale) services, dawning the age of well-connected digital economy. At the same time, the Internet is creating a network of SMBs, and micro-entrepreneurs/startups – an ecosystem, with the potential to create thousands of direct and indirect jobs.</div>
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<b>Prime Minister Narendra Modi’s ‘Digital India’ envisages building 100 smart cities across the country.</b> For creating smart cities, India needs a balanced focus in terms of modernizing city infrastructure and leveraging technology to improve the efficiency and capacity of city services. In terms of city infrastructure, investments are required to modernize city services like water, energy, public transportation, roads, and sewage. Investments are also required to take up technology initiatives in core city subsystems like energy, water, transportation, public safety, citizen services, city governance, healthcare and education, and overall at the city level to improve collaboration amongst these subsystems, improve citizens’ participation and to wring out efficiencies from infrastructure assets.<b> The essence of smartness in a city lies in integrating core city subsystems and carrying out a deep analysis of the resultant data in ways that are meaningful to all stakeholders.</b> All of this can be facilitated by leveraging advances in Internet technologies as well as by synergizing with several investments already made in creating technology infrastructure.</div>
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<a href="https://3.bp.blogspot.com/-X5GdMrS3lRE/WXrqJRSwlkI/AAAAAAAAB9A/kvo1LbuKXBowyj_l_2jKZBExrDKyuf4TgCLcBGAs/s1600/_34f867ec-74fa-11e5-a2be-bd52c89c4a35%2B%25281%2529.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Digital India" border="0" data-original-height="352" data-original-width="640" height="176" src="https://3.bp.blogspot.com/-X5GdMrS3lRE/WXrqJRSwlkI/AAAAAAAAB9A/kvo1LbuKXBowyj_l_2jKZBExrDKyuf4TgCLcBGAs/s320/_34f867ec-74fa-11e5-a2be-bd52c89c4a35%2B%25281%2529.jpg" title="Power To Empower" width="320" /></a>The Internet is redefining literacy in India. With so many tech startups enabling local language content, digital literacy across India is becoming both possible and significant.<b> The goal is to create one ‘e-Literate’ person in every Indian household by 2020. </b>The Government, NASSCOM, and the private sector have joined hands to form the National Digital Literacy Mission (NDLM) which is working towards making the goal a reality.</div>
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<b>India is also collaborating with the US to develop a complete framework on the India-US cyber relationship. The spending on cloud-based security solutions will continue to increase across verticals, leaders here being the BFSI and online retail companies</b>. The Government too has set in motion a number of initiatives that will take effect in the coming years. Among these the focus is on protecting national critical information and infrastructure. This would aim to protect key installations and systems across different verticals.</div>
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One of the major issues facing the<b> According to 2007 statistics, the average download speed in India hovered at about 40 KB per second (256 kbit/s), the minimum speed set by TRAI, whereas the international average was 5.6 Mbit/s during the same period. </b>In order to attend this infrastructure issue, the government declared 2007 as <b>"the year of broadband".</b> To compete with international standards of defining broadband speed the Indian Government has taken the aggressive step of proposing a $13 billion national broadband network to connect all cities, towns and villages with a population of more than 500 in two phases targeted for completion by 2012 and 2013. The network was supposed to provide speeds up to 10 Mbit/s in 63 metropolitan areas and 4 Mbit/s in an additional 352 cities. Also,<b> the Internet penetration rate in India is one of the lowest in the world and only accounts for 8.4% of the population compared to the rate in OECD counties, where the average is over 50%. </b>Another issue is the digital divide where growth is biased in favor of urban areas; according to 2010 statistics, more than 75 per cent of the broadband connections in the country are in the top 30 cities. Regulators have tried to boost the growth of broadband in rural areas by promoting higher investment in rural infrastructure and establishing subsidized tariffs for rural subscribers under the Universal service obligation scheme of the Indian government.</div>
Internet segment in India is the lower average bandwidth of broadband connections compared to that of developed countries.</div>
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<a href="https://1.bp.blogspot.com/-bBUppVqqms0/WXrpkNxAXXI/AAAAAAAAB88/J5b2dLIDHQAS2vH5SZbrSa5o_cKiljUdgCLcBGAs/s1600/5.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Urban & Rural" border="0" data-original-height="213" data-original-width="608" height="140" src="https://1.bp.blogspot.com/-bBUppVqqms0/WXrpkNxAXXI/AAAAAAAAB88/J5b2dLIDHQAS2vH5SZbrSa5o_cKiljUdgCLcBGAs/s400/5.jpg" title="Gender Ratio " width="400" /></a><b>Also, in India, less than 46% of women own and use a mobile phone, according to the fourth National Family Health Survey (NFHS) dated 2015-16.</b> This has had the effect of limiting independence for many women, as well as access to opportunities, and the problem is worse when the data is examined more closely. <b>In urbanized centers, 62% of women use their own handsets, but in rural regions, the figure is under 37%.</b> This stark discrepancy doesn’t exist in countries like the US, where rural and urban cellphone penetration is on par at close to 95% for both.</div>
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Even with all these troubles, the over-all picture of Internet usage is bright and will be better in the coming years.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-8284538227190968632017-07-25T15:19:00.001+05:302017-07-28T11:54:21.970+05:309 RECENT TRENDS IN DIGITAL MARKETING - 2017<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Change is inevitable. Everything & anything changes according to time and situations. What all we see today is an up gradation of previously existing things and ideas. Marketing, which we see today is a completely different version than it was a 100 hundred years ago. The methods of advertisement and promotion techniques have changed a great deal according to time and situations. World of marketing has turned completely Digital and today companies are competing themselves to increase their presence in the online world. Funny thing is that Digital Marketing itself is a field where updating happen on a constant basis. The marketers should keep on learning according to the changes that happen in the industry.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">In this article let's take a look into some of the most recent trends in Digital Marketing of 2017.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">1.</span><span style="color: #222222; font-family: "times new roman" , serif; font-size: 7.0pt;"> </span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Multichannel Marketing Gaining More Importance</span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> </span></h3>
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<a href="https://3.bp.blogspot.com/-8OQ03EW0K7Q/WXcNsJvjPLI/AAAAAAAAB7M/wVMvAg8h7zMwkrtQ0rOzfqPCtLanoF7kwCLcBGAs/s1600/multichannel-marketing-.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Gaining more importance" border="0" data-original-height="481" data-original-width="759" height="202" src="https://3.bp.blogspot.com/-8OQ03EW0K7Q/WXcNsJvjPLI/AAAAAAAAB7M/wVMvAg8h7zMwkrtQ0rOzfqPCtLanoF7kwCLcBGAs/s320/multichannel-marketing-.jpg" title="Multichannel Marketing" width="320" /></a><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">The number of platforms where we can reach our customers has continued to grow at an amazing speed after the <b style="mso-bidi-font-weight: normal;"><a href="https://chee-rons.blogspot.com/b/post-preview?token=lNwpel0BAAA.2K7R_ZaaF8Z0Uor3HRTiYRsu3cK1E6NYuYR-9PHVfWC_0xZdTK1Upmz4TPl-qZhQezGENEH_oysQfM3QtiTL3g.xNCRXQoYuNAFSvQgZqQMvQ&postId=7672712354603586462&type=POST"><span style="font-weight: normal;">introduction of Digital Marketing for promotion activities</span></a></b>. Marketers have used these different opportunities to engage with their customers resulting in unconnected customer experience. Today, a shift in thinking is happening: from a focus on channels to a focus on audiences. In practice, this means that instead of communicating through different channels (and to the consumers that happen to be there), leading companies are increasingly building audiences and engaging with them across channels.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">The increasing sophistication of marketing and advertising technologies is making it possible in the digital world. For example, through the development of data management platforms, we can more and more easily build customer journeys across own media (e.g. email) and bought media (e.g. display advertising). Going forward, companies which are able to build engaging customer journeys with the right audiences across different channels are sure to gain a competitive advantage.</span><br />
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">2.</span><span style="color: #222222; font-family: "times new roman" , serif; font-size: 7.0pt;"> </span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Live Video Streaming</span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> </span></h3>
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<a href="https://4.bp.blogspot.com/-f1FnbLx6apM/WXcOBEEDNzI/AAAAAAAAB7Q/beerSF5QQT48r_8qxjyBzwz52fB7eVZ5QCLcBGAs/s1600/index.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="video marketing" border="0" data-original-height="168" data-original-width="300" src="https://4.bp.blogspot.com/-f1FnbLx6apM/WXcOBEEDNzI/AAAAAAAAB7Q/beerSF5QQT48r_8qxjyBzwz52fB7eVZ5QCLcBGAs/s1600/index.jpg" title="Live video streaming" /></a><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">YouTube had a head start in the Live Video Streaming division than the other platforms like Facebook and Instagram. People are drawn to the idea of seeing someone else’s perspective first hand and now live videos cater to this desire. This can significantly improve the way you build brand awareness and customer loyalty as you form a personal relationship with your customers. You’re offering them an exclusive look inside that not everyone will see. That is unless they’re online at that exact time. </span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Earlier this year, BuzzFeed broadcast a Facebook Live video of people placing elastic bands around a watermelon, eventually causing it to burst. According to reports, audiences tuned in for an average of 40 minutes without even realizing it. Live video broadcasting is expected to ramp up even more in 2017-18.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">3.</span><span style="color: #222222; font-family: "times new roman" , serif; font-size: 7.0pt;"> </span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Interactive Content</span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> </span></h3>
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<a href="https://1.bp.blogspot.com/--7GfyTPhL6Y/WXcOOaypxqI/AAAAAAAAB7U/ZNl6RuGzgjs-aXP2LDrFv-3pkDzfJR5UACLcBGAs/s1600/5-digital-marketing-challenges-in-2016-you-need-to-be-prepared-for-2-638.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="better in catching customer's eye" border="0" data-original-height="366" data-original-width="629" height="186" src="https://1.bp.blogspot.com/--7GfyTPhL6Y/WXcOOaypxqI/AAAAAAAAB7U/ZNl6RuGzgjs-aXP2LDrFv-3pkDzfJR5UACLcBGAs/s320/5-digital-marketing-challenges-in-2016-you-need-to-be-prepared-for-2-638.jpg" title="Interactive content" width="320" /></a><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">In the current digital landscape, engagement is everything, and marketers succeed when their audience not only consumes content but also enjoys and acts upon it, which is why interactive content will be so important going forwards. Compared to 36% for static content, interactive content generates conversions moderately or very well 70% of the time. In addition, it works as a competitor differentiator and proves effective in educating buyers, no mean feat in a landscape that sees customers turn away from traditional methods of purchasing in favor of online reviews and research.</span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> </span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">4.</span><span style="color: #222222; font-family: "times new roman" , serif; font-size: 7.0pt;"> </span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Viral Marketing</span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> </span></h3>
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<a href="https://3.bp.blogspot.com/-fqL1qx9slVw/WXcOc3nDahI/AAAAAAAAB7Y/mjzKMakiVD8tsdWyQBKGm7ifpX0pTprvwCLcBGAs/s1600/Viral-Marketing1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Quality content that goes viral" border="0" data-original-height="667" data-original-width="1000" height="213" src="https://3.bp.blogspot.com/-fqL1qx9slVw/WXcOc3nDahI/AAAAAAAAB7Y/mjzKMakiVD8tsdWyQBKGm7ifpX0pTprvwCLcBGAs/s320/Viral-Marketing1.jpg" title="Viral Marketing" width="320" /></a><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Everyone wants their content to go viral. Whether it’s a video, article, status, photo – companies are now focusing on producing quality and catchy content that has the potential to go viral instead of producing batches of smaller, generic content.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Google’s algorithm considers the social status of your content to determine the ranking in the search engine. So the more likes, shares, and engagement you have on your material, the better your search engine ranking will be. It’s a new twist to SEO that is expected to hold precedence over other SEO tactics. </span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">5.</span><span style="color: #222222; font-family: "times new roman" , serif; font-size: 7.0pt;"> </span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Visual Content</span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> </span></h3>
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<a href="https://3.bp.blogspot.com/-iG5nw5m_5uw/WXcO9JKF2gI/AAAAAAAAB7c/x9YEDK544vIlRWN7YdWq-DgzX7tEAmEiwCLcBGAs/s1600/images.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="infographics is the norm" border="0" data-original-height="162" data-original-width="310" height="166" src="https://3.bp.blogspot.com/-iG5nw5m_5uw/WXcO9JKF2gI/AAAAAAAAB7c/x9YEDK544vIlRWN7YdWq-DgzX7tEAmEiwCLcBGAs/s320/images.jpg" title="Visual Content" width="320" /></a><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">2017 is the year for visual content rather than about the long social media statuses and blog posts. While it still needs to produce written content for search engine optimization, visual content will be the main source for driving traffic and leads. Everything from infographics to photos, digital guides, presentations, and graphics will become the ultimate way to generate new leads. Of course, the content should also be suitable enough to add visuals to it. Marketers can always try to generate and experiment with such content. Once the content is interactive, use infographics that are effective.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">6.</span><span style="color: #222222; font-family: "times new roman" , serif; font-size: 7.0pt;"> </span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Internet of Things (IoT) marketing applications</span></h3>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">IoT is one of the most important marketing technology applications of the last 2-3 years, but it is of most relevance to devices makers and retailers, so it is relatively high-up in this ranking of priorities.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">There are expected to be 75 billion connected devices by 2020, meaning there will be ten times as many devices able to talk to one another as there will be people on the planet! The implications are huge and far ranging. All this sharing of data will transform the way we live our lives.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">7.</span><span style="color: #222222; font-family: "times new roman" , serif; font-size: 7.0pt;"> </span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">AMP (Accelerated Mobile Pages)</span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> </span></h3>
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<a href="https://2.bp.blogspot.com/-9yFuoEescCk/WXcPYuJm34I/AAAAAAAAB7k/PG6lbLAbHOUm4FGht8vbB1vD7q-D_r9DgCLcBGAs/s1600/images.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="allows speed loading in mobiles" border="0" data-original-height="146" data-original-width="344" height="134" src="https://2.bp.blogspot.com/-9yFuoEescCk/WXcPYuJm34I/AAAAAAAAB7k/PG6lbLAbHOUm4FGht8vbB1vD7q-D_r9DgCLcBGAs/s320/images.jpg" title="accelerated mobile pages" width="320" /></a><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">More brands are using this option as Google also has begun to favor the use of AMP. It contains three sections – AMP HTML, AMP JS, and Google AMP Cache. Accelerated Mobile Page (AMP) allows websites to make pages equipped for loading right away onto the mobile.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">8.</span><span style="color: #222222; font-family: "times new roman" , serif; font-size: 7.0pt;"> </span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">Expiring Social Content</span></h3>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">One big Digital Marketing trend that is expected to blow up in the world of social media comes in the form expiring content. Expiring digital content offers brands and businesses a means of cutting through the noise and clutter, and gaining the attention of their target audience without spending massive amounts of capital. Expiring content is becoming an effective means of brand advertising and it’s set to blow up in 2017 and is a tool not to be missed.</span></div>
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<a href="https://4.bp.blogspot.com/-9xGRu_EJDRM/WXcQI1Lg7gI/AAAAAAAAB7s/4AeNFk6Jm-YiK1_u4k3-752GowBwKh1sgCLcBGAs/s1600/Personalized-digital-experience-is-upcoming-marketing-trend.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="personalized digital experience" border="0" data-original-height="359" data-original-width="638" height="180" src="https://4.bp.blogspot.com/-9xGRu_EJDRM/WXcQI1Lg7gI/AAAAAAAAB7s/4AeNFk6Jm-YiK1_u4k3-752GowBwKh1sgCLcBGAs/s320/Personalized-digital-experience-is-upcoming-marketing-trend.jpg" title="personalization" width="320" /></a><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">As content marketing becomes more successful, it’s also going to become more competitive. “Content shock” has already caused us, marketers, to create vastly more content than our audiences can consume. But that just stage one competition. Now, we’re looking for a new edge. Personalization is probably it.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"> </span><span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;">It can involve personalized content recommendations, apps that offer a “choose your own adventure” style experience for buyers, and more. Unlike before majority consumers are aware that their info is available online – increasingly, they expect us to use it to their benefit.</span></div>
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<span style="color: #222222; font-family: "arial" , sans-serif; font-size: 9.5pt;"><a href="http://www.cheerons.in/">Digital Marketing</a> trends are constantly changing year by year. What’s popular at the beginning of 2017 may be old news com to the end of the year. It’s important to always stay current with any changes within the industry to ensure an optimal marketing strategy throughout the year for effective marketing.</span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-54104470708988442792017-07-21T16:33:00.000+05:302017-07-25T11:22:33.138+05:30THE MEDIUM IS THE MESSAGE<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://www.marshallmcluhan.com/">Herbert Marshall McLuhan</a>, the media professor and philosopher who predicted the internet, that too 35 years ago before the medium was created, was honored today by Google Doodle in regards with his 106<sup>th</sup> birthday. Marshall McLuhan. The illustrated doodle subtly shows us, how he viewed the evolution of communication systems as he believed that the medium is more important than the actual message. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The acoustic age, where communication was done orally; the literary age, which begins with the invention of writing; the print age, beginning with the invention of </span><a href="https://en.wikipedia.org/wiki/Johannes_Gutenberg" style="font-family: Arial, Helvetica, sans-serif;">the printing press</a><span style="font-family: "arial" , "helvetica" , sans-serif;">; and the electronic age, the broadcasting of information through computers.</span><a href="https://4.bp.blogspot.com/-rLPMuN9ChCs/WXHPHNvW7yI/AAAAAAAAB5E/Gwhphcdah4QOhXIxkmqHN-as7TBT79r_ACLcBGAs/s1600/Marshall-McLuhan-007.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></a><a href="https://1.bp.blogspot.com/-u2I92KsPWL4/WXHZ-P8ZVCI/AAAAAAAAB5g/LI_fY1buB0gLjJw1lkB6fKG4eJ-VFU72wCLcBGAs/s1600/Marshall%2BMcLuhan.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; text-align: left;">The well-known phrase "</span><a href="https://en.wikipedia.org/wiki/The_medium_is_the_message" style="font-family: Arial, Helvetica, sans-serif; text-align: left;">THE MEDIUM IS THE MESSAGE</a><span style="font-family: "arial" , "helvetica" , sans-serif; text-align: left;">" was coined by him in his 1964 masterpiece work, "</span><a href="https://en.wikipedia.org/wiki/Understanding_Media" style="font-family: Arial, Helvetica, sans-serif; text-align: left;">Understanding Media: The Extensions of Man</a><span style="font-family: "arial" , "helvetica" , sans-serif; text-align: left;">".</span><span style="font-family: "arial" , "helvetica" , sans-serif; text-align: left;"> His theories received both positive and negative responses. There were critics who considered his works as The Gutenberg Galaxy as work fiction because to them they were fantasies.</span><span style="font-family: "arial" , "helvetica" , sans-serif;">The web technology that he prophesized in his books came into a reality, a decade after his death. His theories received both positive and negative responses. There were critics who considered his works as The Gutenberg Galaxy as fiction because to them, they were fantasies.His theories were met with controversy in academic circles throughout the 1970s and after his death in 1980. Then in 1989, when the internet was born, McLuhan was looked upon with renewed interest proving that he was truly the visionary as his books showed him to be. </span></div>
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<a href="https://4.bp.blogspot.com/-rLPMuN9ChCs/WXHPHNvW7yI/AAAAAAAAB5E/Gwhphcdah4QOhXIxkmqHN-as7TBT79r_ACLcBGAs/s1600/Marshall-McLuhan-007.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Public Intellectual" border="0" data-original-height="276" data-original-width="460" height="240" src="https://4.bp.blogspot.com/-rLPMuN9ChCs/WXHPHNvW7yI/AAAAAAAAB5E/Gwhphcdah4QOhXIxkmqHN-as7TBT79r_ACLcBGAs/s400/Marshall-McLuhan-007.jpg" title="Marshall McLuhan" width="400" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">Marshall McLuhan also popularized the term "<a href="https://en.wikipedia.org/wiki/Global_village">Global Village</a>" in his book<span style="background: white; color: #222222; line-height: 107%;"> </span><i><a href="https://en.wikipedia.org/wiki/The_Gutenberg_Galaxy:_The_Making_of_Typographic_Man" title="The Gutenberg Galaxy: The Making of Typographic Man"><span style="color: #0b0080; text-decoration-line: none;">The Gutenberg Galaxy: The Making of Typographic Man</span></a></i> (1962) where he described how the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time. He predicted in his time that, the next medium whatever it is may be the extension of the user’s consciousness. He also said, the world was entering the fourth, electronic age, which would be characterized by a community of people brought together by technology. Even though he said these based on television which just got prominent in his time, it can be well extended towards how we use social media today in our lifetime where everyone is mentally connected to a medium rather than being physically connected.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Marshall McLuhan also known the exception in the Communication Theorists society, as a majority of them remain obscure, became the most publicized English teacher of the 20th century. His prestige only grew with the realization of his vision of the "computer as a research and communication instrument”. During the 1960s, and until his death in 1980, Canadian professor and author Marshall McLuhan improbably became part of cocktail party discourse and a household name. Corporations paid him large sums to lecture executives on their business models (it's said that he often told them that they had no idea about what they were doing).</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">He was also featured in scores of magazine and newspaper articles. Intellectuals discussed McLuhan’s proverbs such as “the medium is the message.” He even came in a cameo appearance in Woody Allen’s 1977 romantic comedy Annie Hall. He soon became a TV personality, making regular appearances to explain his theory of why "the medium is the message". He was also a TV personality, making regular appearances to explain his theory of why "the medium is the message". It's said that his theories influenced the likes of French philosopher Jean Baudrillard, Pierre Elliott Trudeau, the Canadian prime minister's father, and artist Andy Warhol. </span></div>
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<a href="https://1.bp.blogspot.com/-u2I92KsPWL4/WXHZ-P8ZVCI/AAAAAAAAB5g/LI_fY1buB0gLjJw1lkB6fKG4eJ-VFU72wCLcBGAs/s1600/Marshall%2BMcLuhan.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Honoring Marshall McLuhan" border="0" data-original-height="976" data-original-width="1392" height="280" src="https://1.bp.blogspot.com/-u2I92KsPWL4/WXHZ-P8ZVCI/AAAAAAAAB5g/LI_fY1buB0gLjJw1lkB6fKG4eJ-VFU72wCLcBGAs/s400/Marshall%2BMcLuhan.jpg" title="Google Doodle" width="400" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">In the 21st century, people have a world of information at their fingertips on smartphones, tablets and laptops. The internet has facilitated a breaking down of global barriers and the democratization of knowledge. Majority users may not know about Marshall McLuhan or the other visionaries who the reason of our comfortable lifestyles today but it is important to know their legacy. Honoring Marshall McLuhan today on his 106<sup>th</sup> birthday was a great attempt <span style="text-align: left;">by Google’s Doodle as they have always hailed Legendary figures of our society for their Legacies. </span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Team Chee-Ron’s,</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Vyasan H</span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-59594171351471704912017-07-20T18:03:00.001+05:302017-07-20T18:12:25.123+05:30SCOPE OF DIGITAL MARKETING-2017<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://4.bp.blogspot.com/-kpIKrx_4VUE/WXCd9DyGnQI/AAAAAAAAB4E/0wNz0EukKbwVSQul4i5FB-B6XJIkakDHACEwYBhgL/s1600/AAEAAQAAAAAAAAx9AAAAJGM2ZmQ5Mzc1LWQ3MjctNDFhMS04YzM0LTEzZWI3YTkzYmUyNA.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img alt="Digital Era" border="0" data-original-height="376" data-original-width="700" height="212" src="https://4.bp.blogspot.com/-kpIKrx_4VUE/WXCd9DyGnQI/AAAAAAAAB4E/0wNz0EukKbwVSQul4i5FB-B6XJIkakDHACEwYBhgL/s400/AAEAAQAAAAAAAAx9AAAAJGM2ZmQ5Mzc1LWQ3MjctNDFhMS04YzM0LTEzZWI3YTkzYmUyNA.jpg" title="Its all about Digital Era" width="400" /></a></div>
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<a href="http://www.cheerons.in/">Digital Marketing</a>, the
term which is so hyped up in our current digital world had its origins in the
1980s. Its said that in the 1980s, a company called SoftAd Group developed
advertising campaigns for automobile companies. The Public sent in reader reply
cards found in magazines and received in return floppy disks that contained
multimedia content promoting various cars and free test drives. A revolution in
Digital Media which got ignited there is still spreading like wild fire.<br />
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Even though Digital Marketing started becoming sophisticated
during the 2000s and 2010s now is the time where it is gaining its vast
popularity as the next gold mine in the market. It is an industry which is
waiting to be exploited to its full extent. Known in different names such as
online marketing, internet marketing or web marketing in different countries
there is no doubt that it has gained its wide popularity in today’s Digital
World.<o:p></o:p></div>
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<b><i>There is a cool tool in google called as GOOGLE TRENDS where you can
get the data of most frequently searched terms in google.</i></b> With the use
of this tool you yourself can view the statistical increase of the frequency of
times the term Digital Marketing was searched in google. And with the rush
towards it in the Market the stats will only be increasing. Employment wise,
it’s the right time to enter this field as the option of exploring is huge and still
expanding. With striking features like cost-effectiveness, instant response,
flexibility, convenience, effectiveness, Digital Marketing is making a strong
impact in the world of Marketing and Advertising. <b><i>Both corporates & start-ups
prefer going digital to market their brand, products and services.</i></b>
Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.<o:p></o:p></div>
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<a href="https://4.bp.blogspot.com/-6ZhEoBv_PtY/WXCd81zACzI/AAAAAAAAB4A/3ws47-waQX8y_EZq644z9y3ORNqlZyefACEwYBhgL/s1600/digital-marketing-job-300x248.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img alt="Digital marketing Career" border="0" data-original-height="248" data-original-width="300" height="264" src="https://4.bp.blogspot.com/-6ZhEoBv_PtY/WXCd81zACzI/AAAAAAAAB4A/3ws47-waQX8y_EZq644z9y3ORNqlZyefACEwYBhgL/s320/digital-marketing-job-300x248.jpg" title="Digital marketing Job Opportunities" width="320" /></a></div>
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Digital Marketing is one of those industries where you can
climb the corporate ladder quickly or you can be a Digital Nomad who does
freelance work or projects at your own comfort and freedom. <b><i>Different
people will have different skills. Some may be good at language while others
may be good at numbers.</i></b> Digital Marketing is a cluster of online
marketing techniques and it’s not possible for a single person to become an
expert in all<b><i>. Any talented fresher in the market can easily start with a per month
package of 15-18k.</i></b> In joining as a fresher you have the option of
selecting multiple areas of Digital Marketing and trying it yourself to see
which will be more suitable for you. After getting an experience of a year or 2
you can easily negotiate for a salary of 30-40 K per month. With 5+ years of
experience, depending upon your work quality and the company, a package of 10+
lakhs can be expected.</div>
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<b>Based on your
interest, you can choose to work in any of the following three kinds of
organizations as a Digital Marketing professional, <i>if freelancing is not your cup of tea.</i></b></div>
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<strong><span style="font-family: "calibri" , sans-serif; font-weight: normal;">There are
number of small, mid and large digital marketing agencies, who serve their
clients by offering various kinds of digital marketing services across SEO,
SEM, Social Media Marketing etc. If you work in such an agency then you get an
opportunity to work with multiple clients and experience how your techniques come
to play in a variety of work.</span></strong></div>
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<strong style="text-indent: -0.25in;"><span style="background: white; font-family: "calibri" , sans-serif;">2. A brand
leveraging Digital Marketing</span></strong></h3>
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<strong><span style="font-family: "calibri" , sans-serif; font-weight: normal;">You can
also choose to work for a brand or an organization, who’s doing its marketing
activities on its own. Unlike working for a digital marketing agency, where you
enjoy variety, you acquire in-depth expertise in particular subjects when you
work for a particular organization.</span></strong></div>
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<strong style="text-indent: -0.25in;"><span style="background: white; font-family: "calibri" , sans-serif;">3. Digital
Marketing Tool/Platform Company</span></strong></h3>
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Another opportunity to grow in your career in digital
marketing is to work for tool or platform companies such as Google, LinkedIn,
Facebook, Adobe, Salesforce. The kind of work and work exposure in these kinds
of companies is going to vary a lot and will be quite different compared to
working at an agency or a brand. Such job opportunities are limited but these
kinds of jobs will offer much higher salary packages. <o:p></o:p></div>
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<b>Some of the Job profiles that majority companies in the
market looking in to are:</b></div>
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<span style="text-indent: -0.25in;"><b>1. Digital Marketing Manager or Digital Directo</b>r</span></div>
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You can say that this is one of the highest position in the
field of Digital Marketing. To attain this position, one must at least have 5-7
years of experience in Digital Marketing. The Digital Marketing
Manager/Director looks after the overall marketing development devising
strategies that will drive more traffic, undertaking digital marketing
campaigns, making improvements in website and updating it regularly etc.</div>
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<span style="text-indent: -0.25in;"><b>2. Social Media Executive and Social Media Manager</b></span></div>
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Job in social media is one of the coolest jobs but never
mistake it for only Tweeting and Facebooking, there is more to it. As a social
media executive/manager you are required to keep a check on the latest social
media trends and plan strategies accordingly, co-ordinate with the content team
and client servicing team on regular basis, creating quality content or video
etc. Knowledge about all the social media platforms and a lot of creativity are
a must for this job role.</div>
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<span style="text-indent: -0.25in;">3. SEO Executive/Expert/Specialist/Analyst</span></h4>
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<b style="text-indent: -0.25in;"><i><br /></i></b></h4>
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<b style="text-indent: -0.25in;"><i>A well designed website will be of no use if the company does not have
people who can promote it</i></b><span style="text-indent: -0.25in;"> <span style="font-weight: normal;">and thus the company hires SEO executives who
make sure that the company’s website is all over the web. SEO executives are
responsible for getting traffic on the website and improving the Google
rankings. They have to make sure that the content on the website is search
friendly, conduct keyword research, research about SEO tools, build sitemaps
and submit them etc.</span></span></h4>
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<b><span style="text-indent: -0.25in;">4. PPC/SEM Expert/Specialist</span></b></h4>
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<b><i>The sometimes useful and sometimes irritating ads that view online are
created by these people.</i></b> They generate a lot leads for the company and
therefore there is a great demand for PPC professionals. As a PPC/SEM expert
you are supposed to manage PPC keywords, split ad groups, refine landing pages,
generate reports, provide suggestions for ad copies and graphics etc.</div>
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<span style="text-indent: -0.25in;"><b>5. Content Marketer</b></span></div>
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<o:p></o:p></div>
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<b><i>Responsibilities of a content marketer includes creating content that
has all the qualities of going viral</i></b>, making sure that the content is
promoted well through SEO, coordinating with other teams and incorporating
their inputs in content, following content trends, etc. To get into content
marketing you will need to have <b><i>knowledge of English language along with a
lot of creativity.</i></b><o:p></o:p></div>
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<b><i><br /></i></b></div>
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There are many other roles or designations in Digital
Marketing that depend upon company and their requirements. Some of them are:<o:p></o:p></div>
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</span></span><!--[endif]-->Analytics Manager<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]-->CRM Manager<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]-->Email Marketing Manager<o:p></o:p></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]-->E-Commerce Manager<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 38.25pt; text-align: justify; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]-->Digital Agency Account Director<o:p></o:p></div>
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If your doubt is in regards with how to start in this
industry you don’t require any special degree to get into this field but a
certification in Digital Marketing will help you to be noticeable in the crowd
and it will become easy for you to enter in to a profession as you will be
having a higher hand over others.<o:p></o:p></div>
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Chee-Ron’s can provide you a full time Digital Marketing
training that covers all the aspects of Digital Marketing which will not only
give you theoretical knowledge but will also provide you practical exposure. If
you are planning on taking Digital Marketing as your choice of field for an
employment it’s the best time in the market to enroll for the training to
become a Digital Market professional.<o:p></o:p></div>
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Team Chee-Ron’s,<o:p></o:p></div>
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Vyasan H.<o:p></o:p></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-72772354415344993382017-07-18T12:16:00.002+05:302017-07-20T11:33:46.979+05:30WHY “DIGITAL MARKETING TRAINING” IN BANGALORE?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: 12pt;"><i><span style="font-size: small;">Before going deeply into this, we should first know, why Bangalore?</span></i> </span></span>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-57HHfcCphis/WW2nbNtn6gI/AAAAAAAABu4/iQmb4KQHZnQOx2vBr_Rh52z3Tao37QeNwCLcBGAs/s1600/World___India_Beautiful_night_Bangalore_068537_.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Bangalore is the best city" border="0" data-original-height="1065" data-original-width="1600" height="265" src="https://2.bp.blogspot.com/-57HHfcCphis/WW2nbNtn6gI/AAAAAAAABu4/iQmb4KQHZnQOx2vBr_Rh52z3Tao37QeNwCLcBGAs/s400/World___India_Beautiful_night_Bangalore_068537_.jpg" title="why Bangalore is the best city" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Bangalore-One of the best city in the world.</td></tr>
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<a href="https://www.blogger.com/null" name="m_-8156425368827937729_OLE_LINK1"></a><a href="https://www.blogger.com/null" name="m_-8156425368827937729_OLE_LINK2"></a><span style="mso-bookmark: m_-8156425368827937729_OLE_LINK1;"><span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Bangalore is one of the best places in the world to live in. The capital city is home to almost 10.1 million people from different parts of India and from around the world. If you check online you can find blogs, entertaining stories, and even romantic songs about the city. </span></span><a href="https://www.blogger.com/null" name="m_-8156425368827937729_OLE_LINK3"></a><a href="https://www.blogger.com/null" name="m_-8156425368827937729_OLE_LINK4"></a><span style="mso-bookmark: m_-8156425368827937729_OLE_LINK3;"><span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Bangaloreans</span></span><span style="font-family: "times new roman" , serif; font-size: 12.0pt;"> are known to be very friendly, welcoming and respectable people. You can see that just by observing the number of Indians from other states and even foreigners who have been living in this city for years.</span><br />
<span style="font-family: "times new roman" , serif; font-size: 12.0pt;"></span><br />
<a name='more'></a><span style="font-family: "times new roman" , serif; font-size: 12.0pt;"> </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">The temperature in Bangalore is generally cool because of its elevation of 1000 m above sea level.</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 11.5pt;"> </span><span style="font-family: "times new roman" , serif; font-size: 12.0pt;">The temperature does not fluctuate a lot in the year as it is located below the Tropic of cancer.</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 11.5pt;"> </span><span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Since it is not so near to the sea - it is not very humid.</span><span style="color: #333333; font-family: "georgia" , serif; font-size: 11.5pt;"> </span><span style="font-family: "times new roman" , serif; font-size: 12.0pt;">The city is located at equal distance from the shores which is not more than 500 km. Also, the two monsoons of the year hit Bangalore for which the weather is really awesome in the city. Even if we are considering Geographical factors, Bangalore is not close India’s rivals Pakistan or China. </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Very recently, I have read in an article that Bangalore employs about 35% of India's pool of 2.5 million IT professionals and account for the highest IT-related exports in the country. Now, this is just regarding IT Companies. What about companies who are in the other various sectors, what about the start-ups that are rising up every now & then in the Silicon Valley of India?</span><br />
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Estimates of the city's income Metro GDP have ranged from US$45 to US$83 billion and have ranked it either fourth- or fifth-most productive metro area of India. According to an article from <a href="http://timesofindia.indiatimes.com/city/bengaluru/bengaluru-most-dynamic-city-in-world-study/articleshow/56656837.cms"><span style="color: blue;">Times Of India</span></a> Bangalore has been ranked the most dynamic city in the world, ahead of Silicon Valley and Boston in the US, in a study by independent property consultancy Jones Lang LaSalle (JLL).</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">The answer to the question as to why it is still growing is because of the city and government’s success in establishing an atmosphere in the city that was a pre-requisite for companies both MNCS and local businesses to grow. </span></div>
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<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-HqvpLcl2oww/WW2qCPmtefI/AAAAAAAABvA/0PuOE8-4iEoUJesoDWIcMD9vCFVD3F6iQCLcBGAs/s1600/Digital-Marketing-for-Small-Business-823x400.gif" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Why Digital Marketing In Bangalore" border="0" data-original-height="400" data-original-width="823" height="193" src="https://2.bp.blogspot.com/-HqvpLcl2oww/WW2qCPmtefI/AAAAAAAABvA/0PuOE8-4iEoUJesoDWIcMD9vCFVD3F6iQCLcBGAs/s400/Digital-Marketing-for-Small-Business-823x400.gif" title="Digital Marketing Training In Bangalore" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Digital Marketing</td></tr>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">I have personally always felt that Bangalore is one those companies where there is a company or a start-up for almost anything. As the number of companies and industries increases they will need a talented man power supply in all their work fields especially Marketing & Branding. Now, it’s no denying factor Digital Marketing is the <a href="https://www.blogger.com/blogger.g?blogID=3694907284238725078#editor/target=post;postID=7672712354603586462;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=8;src=postname"><span style="color: blue;">new norm in the field of Marketing</span></a>. And in a city like Bangalore where business is always booming, Digital Marketing is compulsorily needed for companies and individuals who want to make a buck in their industry. Just go to <a href="https://www.naukri.com/digital-marketing-jobs-in-bangalore"><span style="color: blue;">Naukri</span></a> or any other job portals and you can see the high numbers of <a href="https://www.blogger.com/blogger.g?blogID=3694907284238725078#editor/target=post;postID=3943133280180013051;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=11;src=postname"><span style="color: blue;">job openings in Digital Marketing</span></a> alone, as the numbers will be more if you search using the other keywords like SEO, SMM, PPC, Adwords, Affiliate Marketing etc.</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Bangalore is also home to many famous Bloggers, You Tubers and to many individuals who make money using the Digital Marketing techniques like <a href="https://www.blogger.com/blogger.g?blogID=3694907284238725078#editor/target=post;postID=5148013722448659911;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname"><span style="color: blue;">Affiliate marketing & AdSense</span></a>. Digital Marketing is one field where any talented person can make money with some effort and perseverance. You can either work independently at your home or any choice of a workplace or you can work in any organization where your skills can be put to use. </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Besides this Bangalore has some of the best Digital Marketing Training Institutes, <a href="http://www.cheerons.in/"><span style="color: blue;">Chee-Ron’s being one of them</span></a>, where candidates from even other parts of the country come and attend to. As Digital Marketing is becoming more and more popular, the rise in the number of students has resulted in the increase in a number of Training Institutes for Digital Marketing also. This, in turn, has also resulted in the demand for Trainers in this field creating more job opportunities. Chee-Ron’s who is a pioneer in this industry has some of the best trainers who are experts in this field.</span></div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-EdqQcLgjXnw/WW2nz-4NGgI/AAAAAAAABu8/Nuz4mlxuSGIj5fdyXpKDuoxdePKqPNpJACLcBGAs/s1600/digital-marketing.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="Digital Marketing" border="0" data-original-height="288" data-original-width="860" height="132" src="https://1.bp.blogspot.com/-EdqQcLgjXnw/WW2nz-4NGgI/AAAAAAAABu8/Nuz4mlxuSGIj5fdyXpKDuoxdePKqPNpJACLcBGAs/s400/digital-marketing.jpg" title="100% placement" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">100 % Placement Assurance In Digital Marketing </td></tr>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">The number of Digital Marketing agencies in Bangalore has been shooting up from the past decade and the numbers will only rise up. It’s because the no of companies who are in need of these services are also on the rise. This is one of the best times for any individual who wants to make a mark in the industry that he/she works in with the help of Digital Marketing especially in Bangalore.</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Team Chee-Ron’s,</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 12.0pt;">Vyasan H.</span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-51480137224486599112017-07-14T12:57:00.004+05:302017-07-19T22:20:43.599+05:30GOOGLE ADSENSE & AFFILIATE MARKETING- MUST HAVE TOOLS FOR MONEY MAKING<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b><i><u><span style="font-family: "georgia" , "times new roman" , serif; font-size: small;">AdSense & Affiliate Marketing</span></u></i></b></td></tr>
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<b style="font-weight: bold;"><a href="http://www.cheerons.in/Adsense-Training.html" target="_blank">“Making money through online by Blogging & YouTube channels”</a></b><b>- </b>We all must have seen banner ads or pop ups like this while surfing net. Many may consider this as hoax or links that might take them to harmful websites filled with viruses. <b style="font-weight: bold;">But making money through blogging is something which is actually possible using certain techniques of Digital Marketing mainly Google AdSense & Affiliate Marketing.</b></div>
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<span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large; font-weight: normal;">Google AdSense</span></h3>
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You might have seen ads on websites pages but don’t reall<span style="text-align: left;">y know why they are there. This is Google AdSense or AdSense to many people. </span>Google AdSense is an advertising program in which publishers can display Google advertisements on their own Web sites and earn revenue from hits that generate traffic for the Google search engines. Businesses of all sizes worldwide can be represented in multiple languages through Google AdSense. AdSense is a filtered expansion of the concept behind banner - ad sharing arrangements that have been in use for years.<b><span style="background: white; font-family: "georgia" , serif;"> </span>If a person clicks on the Google ad from publisher’s website then Google pay to publishers on basis of PPC (pay-per-click) and PPI (pay-per-impression).</b> Moreover, AdSense allows publishers to make money by displaying Google ads on their blogs and sites. If you have good traffic to the website, then Google AdSense can generate high revenue for you.</div>
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There are many benefits for using AdSense. It’s a passive income so you don’t really have to interact with customers or create an email list.<b> All you need to do is set up the ads accordingly to your website. </b>You don’t have to constantly create fresh content to post for it. It’s easy to create multiple pages with this program which can generate small amounts. Over time it can quickly add up to a bigger amount. <b>There’s no need to update or change anything on the ad as it will change accordingly after the Google Bots/Crawl's visit. You can also earn revenue by using AdSense through YouTube channels.</b></div>
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Affiliate marketing is the process of selling or promoting products that belongs to a seller for a commission.<b> It is a form of marketing where you are able to refer someone to any product online and when that person buys the referred product, you are then paid through commission, the percentage of the sales or according to the agreement between you (the publisher) and the seller.<span style="background: white; font-family: "georgia" , serif;"> </span></b>In Affiliate Marketing, a publisher advertises merchant’s product in their own website. If a visitor makes a purchase of merchant’s product from publisher’s website than publisher get the commission. Also, this ad program allows the merchant to expand its brand reach in the market. Besides, <b>Publishers can make money by generating sales for merchant’s business.</b></div>
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Same as AdSense there are many benefits for using Affiliate Marketing. <b>You can choose the niche you want as well as the products to sell depending on what you know best. It can be a long term business model with a steady source of income for years to come. </b>Your asset will grow in a matter of years. The income is much higher than AdSense. You get to see how much you are making per sale which makes it easier to plan your next move. You can choose how you wish to be paid; Pay Per Click, Pay Per Sale and so on.</div>
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Both AdSense and Affiliate Marketing are similar in the fact that, advertising a product can earn you commissions.<b> With AdSense, you can basically just have the advertisement viewed and you will earn a small commission but with Affiliate marketing, you are promoting a product for a company and in turn, you can earn a substantially higher commission if customers buy. </b>Also, most affiliate companies like <a href="https://affiliate.flipkart.com/?otracker=undefined_footer_navlinks" target="_blank">Flipkart</a>, <a href="https://affiliate-program.amazon.in/?utm_campaign=assocshowcase&utm_medium=footer&utm_source=GW" target="_blank">Amazon </a>etc., will offer promotions, upsells and downsells where you can earn more money which you will not get with Adsense.</div>
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Team Chee-Ron's</div>
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Vyasan H.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-69375852062677928072017-07-12T17:05:00.001+05:302017-07-19T22:21:14.063+05:30WHY INFLUENCER MARKETING MATTERS IN TODAY’S DIGITAL WORLD<div dir="ltr" style="text-align: left;" trbidi="on">
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Imagine that you have to buy a product which is new to the market. You can Google about the product, view the company’s website, look at the reviews, but if you have a friend who has already bought the product, <b><i>it’s no secret that you will trust his/her words more than anything</i></b>. <a href="http://www.cheerons.in/" target="_blank">Influencer marketing</a> works on the same concept. It’s said that ten years ago, it took a customer a minimum of four exposures to an ad before they took action regarding it. <b><i>Today it takes a minimum of 16 exposures before a customer takes action. </i></b>Companies are marketing their products through whatever media they can which might result in its overexposure eventually leading to the decreased level of interest in customers.</div>
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Influencer Marketing emerged and is becoming successful because of this reason. <b><i>Even though Influencer Marketing is still fresh in the industry, it’s quickly proving to be one of the most effective social strategies, both cost wise and conversion wise for all kinds of businesses.</i></b> The trust factor in Influencer Marketing is said to be mainly because of basic human nature. As we all tend to observe what others buy and try to make decisions regarding buying the same as per the experience of the original buyer.</div>
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<a name='more'></a>Influence can from a wide range of mediums. It can be a person, place, group or a brand. What the marketers should do is to identify by researching and engaging with the people who create high-impact conversations with customers about their brand, products or services<b><i>.</i></b><b><i><span style="background: #fafafa; color: #333333; font-size: 15.0pt; line-height: 115%;"> </span>Rather than marketing directly to a large group of consumers, the marketers can instead inspire, hire or pay influencers to get out the word for you.</i></b></div>
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Influencer marketing often goes hand-in-hand with, social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. <b><i>Though social-media and content marketing often fit inside influencer campaigns, it’s not like it’s the same as influence marketing.</i></b></div>
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Influencer campaigns are naturally more organic than traditional advertisements, primarily because the influencers are seen as leaders and even as role models by the customers.<b><i> By investing time and energy into generating their audience and connecting with their following, these influencers have become trusted sources. In short, people listen to them.</i></b> So when an influencer highlights a product or service, it comes across as a genuine recommendation. Customers want originality, and that’s what they get with influencer marketing.</div>
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The first step of an influencer marketing plan is to set goals for the campaign. Normally, goals for influencer marketing are mostly less about increasing sales and more about branding and increasing public awareness. <b><i>The companies must define their goals in measurable terms before any influencer is contacted for any campaign purposes.</i></b></div>
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After establishing the goals, the company should then identify the influencers they want to contact by researching demographics and target markets. <b><i>There are market research firms which offer services that help marketers determine who their customers are most influenced by.</i></b> The company will need to decide how many influencers they want to target and then select those that best meet the goals of the campaign.</div>
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After that, companies should then start analyzing the influencers like, who their audience is, and what kind of message they are spreading. When the company is ready to contact the influencer, they will communicate through social media or some other informal means. <b><i>The aim is to form a relationship with the Influencers so that they genuinely advocate for the companies they write about.</i></b></div>
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Marketers of the companies should revisit goals every few months to track the success or failure of the influencer program. <b><i>If a plan is not having the desired effect, companies must reach out to new influencers in different ways.</i></b> The influencers who remain effective should be treated with respect so that they continue to support the company on their blogs and websites.</div>
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The only main drawback of influencer marketing is that it isn't as controllable as traditional marketing. <b><i>While some influencers add a positive image of a product for the companies, there are influencers who encounter legal trouble or fall out of the public light that might negatively impact a product's chance of success.</i></b> Marketers must prepare to deal with the negative fallout if the influencers they use misrepresent their products or land in any kind of trouble which can result in the outrage of the public.</div>
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The digital world is different. Used properly Influencer Marketing as any other marketing strategy can be a very useful technique that can generate profit for your business along with brand awareness.</div>
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Vyasan H.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-31219622076986515552017-07-11T17:22:00.000+05:302017-07-19T22:21:44.679+05:30WHAT IS CONTENT MARKETING AND IT’S IMPORTANCE<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><i>Microsoft founder, Bill Gates once quoted in an essay that, “content is king”.</i></b> In the essay, which he wrote in 1996, he describes the future of Internet as a marketplace for content<b><i>. Content marketing was being used long before the introduction of Digital Marketing. </i></b>Marketers have been applying the power of content through mediums like newspapers, radio, television etc.</div>
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No marketer in today’s business world will under-estimate the power of content marketing. The popularity of content marketing is increasing day by day.<span style="background: white; color: #1d1d1d;"> <b><i>Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. </i></b>With the help of content marketing, companies </span>can provide truly relevant and useful content to their prospects and customers to help them solve their issues.</div>
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<a name='more'></a>Content marketing is all about providing the right information to the prospective customers who are in need of information regarding buying of the product or services. <b><i>It’s not about forcing a sales pitch on your customers but about using the pull marketing technique to attract them towards your brand.</i></b> The idea central to content marketing is that a brand must give something valuable to get something valuable in return.</div>
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Without content, SEO’s wouldn’t have anything to optimize for search engines like Google, Bing, Yahoo etc., The metadata they add to posts is an attempt to help platforms like Google and Facebook, by making the complexities of the content much more simpler while they're indexing. <b><i>Every link earned by every marketer points to a piece of content, and the keywords that people type into search engines are an attempt to find content.</i></b> Every post, blog, email, tweet, landing page, and every product description are all examples of content.</div>
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Content Marketing can be done through many different ways, as per the creativity of the marketer and according to the nature of the product you are selling. Some examples of content marketing that can be infused to your marketing strategy can be,</div>
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<!--[if !supportLists]-->1 <b>1.WebPages. </b>There is a huge difference between a normal webpage and a webpage that is content marketing. Digital marketers use different techniques which guides the users to the landing webpages. Content marketing can be efficiently used over here in providing the correct and useful information for the prospective customers when they arrive at the landing webpages.</div>
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<!--[if !supportLists]-->2 <b>2.</b><span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><!--[endif]--><b>Blog Posts. </b>There are marketers who consider blogging as the foundation of content marketing.<b> </b>Blogging is a marketing tactic that uses content to get your business more online visibility.<span style="background: white; color: #4f4f4f; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; line-height: 115%;"> </span>A business blog is a marketing channel just like social media, direct mail, email marketing, etc. that helps you to support business growth. It does that by driving traffic to your website and providing opportunities for that traffic to convert to sales leads. <b>3.</b><span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal; text-indent: -0.25in;"> </span><b style="text-indent: -0.25in;">Podcasts. </b><span style="text-indent: -0.25in;">Podcasts use an audio file to share information through computers or portable music devices like MP3 players.</span><b style="text-indent: -0.25in;"> </b><span style="text-indent: -0.25in;">Integrating podcasts into your marketing plan will offer many benefits to your company including audience connection, simplicity, brand awareness, better relationships because the customers are directly listening to your company representative.</span></div>
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Customers want a company that knows the industry, so the podcasts help build up that trust.</div>
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<b> 4.</b><b style="text-indent: -0.25in;">Videos.</b><span style="text-indent: -0.25in;"> The effective way of using videos as part of a content strategy is keeping it as timeless as possible. Or else, you will have to risk wasting resources updating videos every year. High-quality video content can also be used to expose your brand to YouTube’s large and active audience. </span></div>
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<span style="text-indent: -0.25in;"> <b>5.</b></span><b style="text-indent: -0.25in;">Infographics.</b><span style="background: white; font-family: "georgia" , serif; font-size: 13pt; line-height: 115%; text-indent: -0.25in;"> </span><span style="background: white; font-size: 13pt; line-height: 115%; text-indent: -0.25in;">T</span><span style="text-indent: -0.25in;">hese are generally long, vertical graphics that include statistics, charts, graphs, and other information.</span><b style="text-indent: -0.25in;"> </b><span style="text-indent: -0.25in;">Infographics can be effective in that if one is good it can be passed around social media and posted on websites for years.</span><b style="text-indent: -0.25in;"> </b></div>
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Even though the content is king, there are some other factors that marketers should keep in mind while using it in their business processes. <b><i>The prime factors being ensuring the quality of the content that you provide for your users, ensuring that enough back-linking is done with various social media platforms so that your content gets enough audience, updating the info from time to time, adding a call to action (CTA) to your content etc.<o:p></o:p></i></b></div>
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Vyasan H.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-72349167735901023522017-07-10T12:38:00.002+05:302017-07-19T22:22:03.007+05:30MOBILE MARKETING – THE LATEST & SMARTEST<div dir="ltr" style="text-align: left;" trbidi="on">
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It’s said that by <a href="https://www.statista.com/statistics/467163/forecast-of-smartphone-users-in-india/">2020</a> the number of smart phone users in India will rise to 467.9 million.<b> This is just the statistics for India. </b>Now just imagine how huge the number will be with all the countries combined.</div>
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<tr><td class="tr-caption" style="text-align: center;">Mobile Marketing</td></tr>
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Mobile marketing has grown up to be an important segment in today’s business world. <b>According to Wikipedia, Mobile Marketing is defined as the “<i>marketing on or with a mobile device</i>”.</b> The phrase that Mobile is the future can’t be said anymore, because it has already arrived. If there are companies who haven’t identified their importance, are tailing behind in the market. </div>
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Just take a walk around any major city and you’ll find more than enough people with faces glued to their smartphone screens. <b>Simply ignoring the rise of mobile isn’t just an option if you want to thrive in the business world.</b><br />
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Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.<b> Mobile is changing the way people engage with brands. Everything that can be done on a desktop computer is now available on mobile devices.</b> From opening an email to visiting a website, it's all accessible through a small mobile screen.</div>
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Mobile marketing works very like other types of marketing. The only difference is that, here your customers use their mobile to find and reach your business.</div>
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<b>In simple words, you target, connect, and communicate with them through their mobile devices.</b></div>
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Mobile marketing includes a whole set of activities that are linked to the business strategy and overall marketing strategy. <b>The advantage of Mobile Marketing lies in the use of different strategies that can be integrated to your business model, as same marketing techniques cannot be applied to all kind of businesses. </b></div>
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Here are some of the types of mobile marketing strategies that exist in the current market that can be properly integrated to your business model as per it’s nature.</div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">i)<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b><!--[if gte mso 9]><xml>
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</xml><![endif]--></b><b><b><span style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">App-based marketing: </span></b> </b>It’s the type of mobile marketing that uses mobile apps. With an excessive hype in the use of smartphones, app usage has also greatly increased. Having a dedicated app for your brand has advantages like Customer engagement, New channel for marketing and communication, Brand awareness. Most of the companies have recognized the potential that Mobile App possess to increase the interaction between the organization and its targeted customers. <b>While planning to invest in Mobile App always develop customized apps for your business as this would help to increase the chances of success of that App and minimize the chances of any technical glitches that might crop up.</b> You must keep in mind that an App can prove to be a very beneficial element to promote your business on a vast level only if it is developed by efficient service provider.</div>
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</xml><![endif]--><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">iii)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">SMS marketing: </span></b>Sending relevant offers to your customers via text is known as SMS marketing. If done right it’s a very powerful marketing tool. Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world.<b> Response rates of the SMS campaigns are immediate because they are real time and calls to action upon faster than traditional marketing. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers.</b> From creating promotional messages to quick industry updates, SMS truly molds itself to whatever the needs are for your business.</div>
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</xml><![endif]--><b><span style="font-family: "times new roman" , serif; font-size: 12.0pt;"><span style="mso-list: Ignore;">iv)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">Mobile search ads: </span></b><b> </b><span style="mso-bidi-font-weight: bold;">Mobile search ads can be used for several purposes which include </span><span style="font-family: "times new roman" , serif; font-size: 12.0pt;">generate leads, increase sales, app downloads, website clicks, geographical targeting.</span><b> A mobile search ad campaign can be set up from your PPC ad network such as Google AdWords or Bings Ads.</b> You must choose mobile ads specifically if you plan to run this type of ad campaign. A mobile ad campaign can be best used to share your phone number and give directions to your local store to the people in a specific target location.</div>
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</xml><![endif]--><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">v)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">Push Notifications:</span></b><span style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;"> </span><span style="font-family: "times new roman" , serif; font-size: 12.0pt;"> </span>A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don't have to be in the app or using their devices to receive them. <b>Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. </b>Each mobile platform has support for push notifications — iOS, Android, Fire OS, Windows and BlackBerry all have their own services.</div>
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<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">vi)<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b><span style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">Location-based marketing: </span></b><b><span style="font-family: "calibri" , sans-serif; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-latin;"> </span></b>Location-based services are offered by some cell phone networks to send custom advertising and other information to cell-phone subscribers based on their current location. The cell-phone service provider gets the location from a GPS chip built into the phone, or using radiolocation and trilateration based on the signal-strength of the closest cell-phone towers. <b>An important advantage of push notifications in mobile computing is that the technology doesn't require specific applications on a mobile device to be open for a message to be received. </b>This allows a smartphone to receive and display social media or text message alerts even when the device's screen is locked and the social media application that is pushing the notification is closed. </div>
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</xml><![endif]--><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">viii)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;">In-game mobile marketing:</span></b><span style="font-family: "calibri" , sans-serif; font-size: 11.0pt; line-height: 107%;"> </span> An in-game mobile ad appears in the mobile game when a user is playing the game or has the game opened. An in-game mobile ad can be a banner ad, a video ad, or an image ad featuring on full screen.<span style="font-family: "times new roman" , serif; font-size: 12.0pt; line-height: 107%;"> </span><b>In-game mobile ads aren’t for everyone. They don’t work for all the niches, so before setting up your ad campaign, make sure you do your homework. Your product or brand must be related to games or gamers.</b></div>
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These ads can be used for creating brand awareness. Showing your brand name multiple times to your target audience in a day will help them remember you.</div>
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Mobile marketing strategies will look different for every brand. It’ll always depend upon the nature of the trade the company is in. The key is to take the time to understand your audience, your business goals and how you’ll measure them, and the opportunities available on mobile to get started. <b>The mobile marketing landscape is complex, but by using a solid strategy and ensuring that your brand’s materials are compatible with the latest technologies, you can make certain that you maintain a competitive advantage.</b><br />
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Team Chee-Ron's,<br />
Vyasan H.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-57126147197718066602017-07-07T13:00:00.003+05:302017-07-19T22:23:03.269+05:30E-MAIL (ELECTRONIC MAIL) MARKETING – AN INDISPENSABLE STRATEGY. <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #222222; mso-bidi-font-weight: bold;"><span style="color: #222222; mso-bidi-font-weight: bold;">It is said that innovation can be done by anyone with the right mindset and correct ideas.</span><span style="background: white; color: #7d7c7c; font-family: "arial" , "sans-serif"; font-size: 9pt; line-height: 115%;"> </span><span style="color: #222222; mso-bidi-font-weight: bold;">Much like the first telegraph or phone call, the first <b>email</b> marked a historic moment in the evolution of communication. Invented by <a href="https://en.wikipedia.org/wiki/Shiva_Ayyadurai" target="_blank">Mr. Shiva Ayyadurai</a>, an Indian Born Scientist and entrepreneur, in the year 1982, Email still continues to be on the top of today’s mediums used for communication.</span></span></div>
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<b><span style="font-family: "calibri" , "sans-serif"; font-size: 11.0pt; line-height: 115%;">Email
marketing </span></b>is the technique of sending emails for promoting products and/or services of Organizations. But a better meaning of <b>email marketing</b> can be said as the use of email to develop relationships with potential customers and/or clients.<br />
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<span style="color: #222222; mso-bidi-font-weight: bold;">In today’s world of <a href="http://www.cheerons.in/" target="_blank">digital marketing</a>, there will be some, who doubt the power of <b>email marketing </b>and may even question its relevance in the digital world. But what the are not realizing is that <b>Email </b>marketing is the one segment of marketing that continues to persist over time along with all the new “cool” strategies.<o:p></o:p></span></div>
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<b>Email </b>is a remarkably flexible tool that can accommodate a wide range of messages. Ads that can be integrated into to the emails can be quite simple, or they can be flashy multimedia packages. The attractiveness of the ad will depend on the company and the product for sale. Some ads are only text while others include video, images, and long lists of links. At its best, <b>email marketing</b> allows organizations to keep their customers informed and tailor their messages to their customers.</div>
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One of the advantages of <b>Email marketing</b> is that it can be <b>Personalized</b>. At times, the marketing professionals will have to directly target groups of customers or individuals for obtaining their goals. <b>Email marketing</b> can help them regarding this to a vast extent.<b> Email marketing </b>helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.</div>
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Another two advantages of <b>email marketing</b> are <b>price</b> and <b>ease</b>. Emailing is an inexpensive way to advertise or promote your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small business types.</div>
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It’s said that <b>email marketing</b> best techniques include developing one's own email list rather than buying an email list(s) and making participation in your email list opt-in rather than opt-out (using permission-based email marketing). <b>Email </b>should also be optimized for mobile usage, as according to statistics over half of emails are opened on mobile devices.</div>
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<b>Email marketing</b> is used most often by organizations with strong online presences. Competition amongst e-commerce sites is fierce, and email marketing is a proven way to engage with customers and differentiate your company. Online businesses prefer to use email marketing because it makes it easy for customers to link directly from an email to a product page.</div>
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Companies can either manage their own <b>email marketing</b> campaigns or they can choose from over 100 different companies who offer <b>email marketing</b> services. These services provide easy software tools that allow companies to manage their email lists, design ads, and track how often they are accessed. Larger companies that send out dozens of daily emails to tens of thousands of different customers often use email marketing services to manage the process.</div>
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It’s said that <b>email marketing</b> should go hand-in-hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.</div>
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<b>Email marketing</b> is a vital component in many industries, especially for creating those important customer-firm relationships. What actually matters in making it effective will always be the content that’s in it which the potential customer is going to read.</div>
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Team Chee-Ron's </div>
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Vyasan H.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-18479019727478155292017-07-06T17:54:00.000+05:302017-07-19T22:23:19.896+05:30SOCIAL MEDIA ADVERTISING AND IT'S VARIANTS<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><i><a href="http://cheerons.in/Social-Media-Marketing.html" target="_blank">Social Media Optimization & Marketing</a></i></b></h2>
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There won't be many who haven’t heard about <b><i>Social Media</i></b> in today’s world. Its reach has gone to the level where people living in remote villages has accounts on various social media platforms even if they don’t have much idea about digital marketing or how social media actually works in today’s digital world.</div>
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In simple words, <b><i>Social Media</i></b> is a platform that lets us participate in social networking. Social media platforms like Facebook, Twitter, LinkedIn, Instagram etc are famous throughout the world for work related networking or fun related networking. Facebook and Whatsapp are used by the people of all demographics whereas LinkedIn is very popular for professional or work-related networking.<br />
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We can share our posts on various social media platforms to improve personal or business visibility. In today’s digital world, it is the best source for news updates, marketing, education, and entertainment.<o:p></o:p></div>
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In today’s market, consumers prefer to see referrals, reviews over Google search results, or a website before purchasing any product. To survive in the industry, we need to learn what people say about us. You need to actively participate in relevant communities to interact and influence masses. You need to engage with social media to manage your online reputation. A wisely implemented Social Media Campaign strategy can give a great boost to your business.<o:p></o:p></div>
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Social Media Advertising has 2 variants<b><i>, Social Media Marketing (SMM) </i></b>and <b><i>Social Media Optimization (SMO)</i></b>. <o:p></o:p></div>
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<b><i>“Social Media Optimization”</i></b><o:p></o:p></div>
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<b><i>Social Media Optimization</i></b> should be considered as a combination of word-of-mouth advertising, customer relations, relationship networking, and public relations. The nurturing and growth in <b><i>Social Media Optimization </i></b>is in the same way as of traditional publicity and direct sales.<o:p></o:p></div>
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Different platforms of social media include social networking sites such as Facebook, Twitter, video and blogging sites and social news and bookmarking sites. In general, social media optimization refers to making a website and its content visible and optimized for sharing across various social media and networking sites.<o:p></o:p></div>
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Many techniques are involved including creating reliable content for the audience and sharing them across the net through back-linking. Optimizing the content by including needed keywords, initiating social sign-ins, installing social sharing buttons and including your company details which are your business URL, about the business, address, logo etc.<o:p></o:p></div>
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In short, <b><i>SMO</i></b> is all about the pull market strategy that marketers have been applying in business, but in digital terms.<o:p></o:p></div>
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<b><i>Social Media - Facebook, Twitter, Linkedin, Google Plus.......</i></b></h2>
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<b><i><br />“Social Media Marketing”</i></b><o:p></o:p></div>
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<b><i>Social Media Marketing</i></b> is pushing out marketing messages or promotions through social media connections, profiles, and ads. <b><i>SMM</i></b> is the next step to <b><i>SMO</i></b>. In a plan, similar to AdWords, organizations can essentially assign a budget to a particular product or service and then target an audience with the insights into demographics that each social platform gives them. Through implementing ads across social networks, you could be saving money on your budget and be targeting much more accurately than the likes of Bing or AdWords.<o:p></o:p></div>
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Social media platforms like Facebook, Linkedin etc have their own separate setup of AdWords which can be used for companies or individuals in a very similar way as of Search Engine Marketing.The options that we get from the platforms are far different compared towards the Google Adwords.<o:p></o:p></div>
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Facebook enables you to advertise to its users who aren’t searching for your product. This means that Facebook Ads are a great way to generate awareness and interest for your product. If people don’t know about your products, they can’t be interested in what you have to sell and they won’t be searching for your product.</div>
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One of Facebook’s biggest strengths is the powerful targeting options. Facebook enables you to target users based on factors such as gender, age, interests, and more(demographic search). Facebook also offers access to a very large audience at a very competitive price, and their retargeting option gives you, even more, control over who sees your ads and in at least some cases have been outperforming Google retargeting campaigns.</div>
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It’s always been said that information is power. But without a means of distributing this information, harness this power in an efficient manner won’t be possible. So, the importance of social media, a key player in the distribution of content and information in today’s world cannot be underestimated. The proper usage of both <b><i>Social Media Optimization</i></b> & <b><i>Social Media Marketing</i></b> can ensure that your reach in the market is assured. <o:p></o:p></div>
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<o:p>Vyasan H </o:p></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-59997679138543213472017-07-05T14:10:00.000+05:302017-07-19T22:24:01.707+05:30WHAT'S SEARCH ENGINE MARKETING (SEM) AND HOW IT WORKS<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #222222;">Imagine that you are in a hurry and you need to quickly find some details regarding something in online. You will be definitely clicking on the first page which shows up on top of the web page of the search engine. It’s like natural for us for going behind what</span> <span style="background-color: white;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">pops up</span> </span><span style="background-color: white; color: #222222;">on the top.<o:p></o:p></span></div>
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<b><a href="http://www.cheerons.in/" target="_blank"><i>SEM - Organic Ad & PPC Ad</i></a></b></h3>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Companies make sure that, their websites show on the top of the web pages through the help of <b>Search Engine Marketing (SEM)</b>. It’s true that <b><i>SEM</i></b> also involves paid method option along with organic methods and there are many websites which have good visibility in the search engines without the help of paid option of <b><i>SEM</i></b> but in today’s world of cut-throat competition, we should try all the possibilities for thriving in business. <b><i>SEM</i></b> techniques can power-up the existing content of the website to a level where regular <b><i>SEO</i></b> techniques may not be possible to do.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">In Search Engine Marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for companies to spend its cash on the ads. Each visitor incrementally improves the website’s rankings in organic search results. </span><span style="color: #222222;">Search Engine Marketing</span><span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> reaches consumers at exactly the right time: when they want new information. Prospective customers will automatically search for the info they want in the Search Engines. Unlike the majority of digital advertising, Search Engine Marketing is non -</span><span style="color: #878787; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span><span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">trespassing and does not interrupt the user’s tasks.</span><br />
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<b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #222222;"><i><span style="background-color: #fce5cd;">SEM can be divided into two sections: organic and pai</span><span style="background-color: #fff2cc;">d</span></i></span></b><span style="color: #222222;"><span style="background-color: #fff2cc;">.</span><span style="background-color: white;"> As you might expect, organic <b><i>SEM</i></b> is a natural way to improve your ranking in search engines and therefore drive traffic to your website while Paid will be the way where money and Google’s algorithm involves. <o:p></o:p></span></span></div>
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<b><i><span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">"Organic Search Engine Marketing"</span></i></b></h3>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><i><b>SEO</b></i> (<a href="https://chee-rons.blogspot.in/2017/07/seo-optimising-your-content-in-internet.html" target="_blank">Search Engine Optimization</a>) refers to a variety of tools and techniques designed to help your website rank higher in search engine results. Optimizing your website involves doing a little bit of research on what keywords your customers or potential customers will be searching for when they are looking for your products or services online. It then involves writing web content using those keywords in a way that is both easy for search engines to pick up but still readable and pleasant for your website visitors.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">As far as the design of your site goes, an <i><b>SEO</b></i> website should have links from different pages that are easy for the search engine spiders to navigate and collect information. Finally, you should have links to other reputable and relevant sites that lead back to your site as this will increase your <b><i>SEO</i></b> ranking as well.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">In addition to <i><b>SEO</b></i>, there are a few other techniques for organic <b><i>SEM</i></b> that may or may not lead directly to your website but can still boost your venture. These strategies include <b><i>SEO</i></b> videos, social media, online customer review sites and tools such as Google Places., etc.<o:p></o:p></span></div>
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<b><i>SEO + PPC = Search Engine Marketing</i></b></h3>
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<b><i><span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">"Paid Search Engine Marketing"</span></i></b></h3>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Sometimes at the beginning of your <i><b>SEM</b></i> campaign, it might become difficult to get a decent ranking. This is especially true if there is a lot of competition in your field. If you are finding that this is the case for your business, it will be worth it to invest in paid <b><i>SEM</i></b>.<o:p></o:p></span></div>
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<span style="background-color: white; color: #222222;"><b><i>Pay Per Click (PPC)</i></b> advertising is the most prevalent form of paid <b><i>SEM</i></b>. <b><i>PPC</i></b> ads are the ones you see at the top of your Google search with the word “</span><span style="background-color: lime; color: #444444;">Ad</span><span style="background-color: white; color: #222222;">” written next to the link. Search engines such as Google, sell keywords to the highest bidder. Facebook also have their own ad setup along with the option of boosting a post in any page by paying money.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Other forms of paid <b><i>SEM</i></b> include banner ads, remarketing as well as ads on social media. It is usually not necessary for a business to engage in all of these forms of <b><i>SEM</i></b> but we do usually recommend a mix of the options as per the nature of your business, depending on the business and its specific goals.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Whatever it is or however it is, <b><i>SEM</i></b> is a major section in <b>Digital Marketing</b> which involves the marketing, branding, and promotion of your website and its services in today’s <b>Digital world</b>.</span><span style="color: #222222; font-size: 9.5pt;"><o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Vyasan H</span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-12017454389200010522017-07-04T15:13:00.000+05:302017-07-19T22:24:23.594+05:30SEO - OPTIMIZE YOUR CONTENT IN SEARCH ENGINES <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">Search Engine
Optimization, as hi-fi as the name sounds, is a very important term in digital
marketing.</span><i><span style="color: #666666; font-family: "georgia" , serif; font-size: 10pt;"> </span></i><b><span style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;"><a href="http://cheerons.in/seo-training-in-bangalore.html" target="_blank"><span style="color: #888888; text-decoration-line: none;">Search engine
optimization</span></a> is a recipe of organic methods used to increase
the traffic of visitors to a website by obtaining a high-ranking
placement in the search results page of any search engine including
Google, Bing & Yahoo. </span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<a href="https://www.blogger.com/null" name="OLE_LINK6"></a><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">SEO may target
different kinds of search, including i<b>mage search, video
search, academic search, news search, or any
industry-specific search.</b><o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">But you don’t have to be overly
amazed since, as it’s a <b>common practice </b>which is applied by
digital marketers in today’s digital world.<o:p></o:p></span></div>
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<b><i><a href="http://www.cheerons.in/" target="_blank">Search Engine Optimization</a></i></b></h2>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">SEO can be mainly
categorized into two.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">1. On- page SEO <o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">2. OFF- Page SEO<o:p></o:p></span></div>
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<b><i><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">ON-PAGE SEO: -</span></i></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">On-page SEO can be said as a practice
of linking content regarding the website along with the HTML source code of the
website for increasing their reach in the digital world. <o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">There are many who say that <b>title
tag and the meta description, which is just applied one time are the most
important SEO elements.</b></span><b><span style="color: #3d466e; font-family: "georgia" , serif; font-size: 10pt;"> </span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">The title tag on pages of your
website tells search engines what the page is about. It should be <b>70
characters or less </b>and include your business or brand name and
keywords that relate to that specific page only.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> The meta
description on pages of your website gives search engines a little more
insight into what your page is about.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> In simple words, <b>it
helps your search results stand out </b>to the searcher when they are
searching those terms.<o:p></o:p></span></div>
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<b><i><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> OFF-PAGE SEO:-</span></i></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">Besides the work that you can put on
title tag and the meta description for your web-site to rank higher in the
search results, the other work which is a <b>continuous process is called
Off – Page SEO</b>.<o:p></o:p></span></div>
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<b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">SEO cannot help you if you don’t have
good content</span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> but along with content proper link building is needed as
there should be enough audience to judge your work.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">Search engines are trying to find the
most important pages of the web and show those first when a user enters a
search query.<o:p></o:p></span></div>
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<b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">One of the factors to determine the
position a web page will appear in the results is the number of incoming links.</span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> Incoming
links are a signal of trust and depending on where the links are coming, they
can greatly affect your ranking position<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">Let’s get into the kinds of link
building techniques.<o:p></o:p></span></div>
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<b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><br />
1. Organic Link Building</span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> – These are links you don’t have to ask for, and
they are the best kind. Especially if you can get them on sites with high
authority such as major news outlets and other well-recognized name websites.<o:p></o:p></span></div>
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<b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">2. White hat techniques</span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> – This
basically stands for good, quality link building (the way every digital
marketer should take).<o:p></o:p></span></div>
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<b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">3. Black hat techniques</span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> – This
stands for spammed, low-quality link building (the way every digital marketer
should not take).<o:p></o:p></span></div>
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<b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">4. Gray hat techniques – </span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> This a
combination of both white hat and black hat techniques that the digital
marketers can use but with extreme caution as Google is always changing its
algorithms.<o:p></o:p></span></div>
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<b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;">5. Local Search Engine</span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"> – Local
search is the use of specialized Internet search
engines that allow users to submit geographically
constrained searches against a structured database of local
business listings.<o:p></o:p></span></div>
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<b><span style="color: #222222; font-family: "georgia" , serif; font-size: 10pt;">Why Good content is
still the most important success factor SEO Optimization?</span></b><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , "serif"; font-size: 10.0pt;">Before coming to a conclusion by
reading about all the methods for link building <b>you should not forget
about the quality of content that you should have because without it all the
link techniques regarding On page and Off page SEO will be useless </b>as
your audience won’t like what you present to them.</span><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , "serif"; font-size: 10.0pt;">In other words, if you try to SEO
a <b>website with not very good content your chances of succeeding (in the
long term) are minimum.</b></span><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , "serif"; font-size: 10.0pt;">Team Chee-Ron’s</span><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "georgia" , "serif"; font-size: 10.0pt;">Vyasan H.</span><span style="color: #222222; font-family: "georgia" , "serif"; font-size: 10.0pt;"><o:p></o:p></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-76727123546035864622017-07-03T14:23:00.000+05:302017-07-19T22:24:41.418+05:30WHAT'S ALL ABOUT DIGITAL MARKETING ?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b><i>It’s no hidden fact that Digital media has grown to an extent where anyone can access information about almost everything through online from anywhere and at any time.</i></b> The business world has changed a lot and has evolved from a business community where the messages consumers got about the company’s products or services consisted of only what the organizations wanted them to know.<o:p></o:p></span></div>
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<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-by1uCcseHlE/WVn0YqMgWCI/AAAAAAAABB4/MWfYrVXnhIMhHWjkbdfxtc66hLjXcr4UACLcBGAs/s1600/a8df6a76ca40a4872e6fdb40c0d7fbe3--content-marketing-digital-marketing.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: justify;"><img alt="Imporantance In the Market" border="0" data-original-height="705" data-original-width="736" height="306" src="https://1.bp.blogspot.com/-by1uCcseHlE/WVn0YqMgWCI/AAAAAAAABB4/MWfYrVXnhIMhHWjkbdfxtc66hLjXcr4UACLcBGAs/s320/a8df6a76ca40a4872e6fdb40c0d7fbe3--content-marketing-digital-marketing.jpg" title="Digital Marketing" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Digital Marketing</td></tr>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><b><i>People want brands they can believe, companies that know them, communications that are personalized and relevant, and offers tailored services to their needs and preferences. </i></b></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">It may come as a surprise to many of you, but digital marketing can make or break your website’s online presence. It is one of the most trending marketing methods through which companies extend their reach in the market through the help of Digital Media. <b><i><a href="http://www.cheerons.in/" target="_blank">Digital marketing</a> is an umbrella term for the marketing of products or services using digital technologies.</i></b><o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> The purpose of digital marketing is to connect a business or organization with its target audience via digital channels. Digital marketing gurus in the current market use a variety of methods to target and reach out to users in order to grab their attention and begin the process of selling to them.</span><br />
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The primary techniques that are used by digital marketers to acquire traffic in the Digital Media are:<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">1. <b>Search Engine Optimisation - SEO</b><o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Search Engine Optimisation as we all know is about optimizing websites for search engines like Google, Bing, and Yahoo. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is essentially optimizing your website for the search engines. This includes on-page (on your website) factors like H1’s, H2’s, internal linking between pages, image optimization, site structure, metadata, and more. It also includes off-page (not on your website) tactics like link building, NAP listings, and citations, redirects, etc.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">2. <b>Search Engine Marketing - SEM</b><o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Search Engine Marketing means using paid ads on search engines like Google and Bing to attract customers to your website. Most of the time you will be paying per click for such ads and hence they are also called as PPC. When you are starting up or starting a new marketing campaign then SEM can play an important role in it.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">3. <b>Social Media Advertising </b><o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Social Media has 2 variants, social media marketing (SMM) and Social media optimization (SMO). Social Media means the platform where a group of people comes together and hangout. Social media platforms like Facebook, Twitter, LinkedIn, Instagram etc are famous throughout the world for work related networking or fun related networking. Facebook and Whatsapp are used by the people of all demographics whereas LinkedIn is very popular for professional or work related networking<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">4. <b>E-mail Marketing</b></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. But which busy individual having enough office pressure wants to receive spam, but you can still find success with email marketing when it’s done right. Sending consistent but not-too-frequent, emails with engaging, useful information is a great way to increase referrals.<o:p></o:p></span><br />
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">5. <b>Content Marketing<o:p></o:p></b></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Content Marketing is a new buzz word in the industry. Well, Content Marketing is not new but yes new technological development had made it more powerful and effective. Content Marketing means providing valuable information to your target audience which is interesting, entertaining and adds knowledge. This is done without interrupting and distracting your customer. It's more about educating your prospect and helping them take the right decision.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="background-color: white;">6. <b>Influencer Marketing</b></span><o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Instead of advertising to the masses, <a href="https://chee-rons.blogspot.in/2017/07/why-influencer-marketing-matters-in.html" target="_blank">influence marketing</a> is very targeted. It’s designed to identify those who have an influence over your target market and reach THEM, as opposed to trying to hit the entire target market yourself. We can tell you how<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">7. <b>Affiliate Marketing/Google Adsense</b><o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> Affiliate Marketing is a type of performance-based advertising where you receive the commission for promoting someone else’s products or services on your website. <b>Ad Sense</b> is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><i><b>Constant change in online algorithms by Google and other platforms bring constant change in the approach also regarding digital marketing, as that’s what makes it challenging and interesting field</b>.</i></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">In the following days, we will go deeply into each of the current techniques and see how they are helping the digital marketers in the current market. So, stay tuned.<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Team Chee-Ron’s<o:p></o:p></span></div>
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<span style="color: #222222; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Vyasan H.<o:p></o:p></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-45885184049838671022017-06-30T12:15:00.001+05:302017-07-18T12:33:22.774+05:30IT’S FRIDAY, HAVE YOU GOOGLED WHAT TO DO FOR THE WEEKEND?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #222222; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Finally, the weekend has arrived. All the pressure, cribbing on work, gossiping about colleagues can take a break for the next two days. <i><b>Right now there will be many sitting in their office cubicles thinking about partying, traveling to hometown or going away to the outskirts of the city to escape from the traffic and for peace. But where will you go?</b></i><o:p></o:p></span></div>
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<span style="color: #222222; font-family: "arial" , "sans-serif"; font-size: 9.5pt;"><span style="font-family: "arial" , sans-serif; font-size: 9.5pt;">If it was a few years back, you would have to find the phone number of the clubs or resorts from directories, call them up, check the availability and had to beg to book a table or a room for you and your friends. </span><b style="font-family: arial, sans-serif; font-size: 9.5pt;">If it was a bike trip with your friends you would have to ask around regarding the places, ask everyone on the road for directions.</b></span></div>
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<span style="color: #222222; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">But thanks to the Internet, everything is available online right now. Nowadays, there are apps through which you can visit the online pages of multiple clubs and view their services. You can view the images of the clubs, check the availability or book tables. This doesn’t stop with clubs. <b><i>You can just type “best places in the outskirts of Bangalore for a weekend getaway". If you are planning to go for a movie with your family you can book the tickets through <a href="https://in.bookmyshow.com/">bookmyshow</a>. </i></b></span></div>
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<span style="color: #222222; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">The reach of internet in the entertainment and service industry has gone to a level where you can avail services from every industry in the market, ranging from cinema to sports. Everything through online.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "arial" , "sans-serif"; font-size: 9.5pt;"><b><i><a href="http://www.cheerons.in/">Digital Marketing</a> has evolved to a level where now we can access information of almost everything which is registered in the net. </i></b>And we know that companies who want to sell their products will definitely want to have their presence in the online world. Everyone knows that constant up gradation is needed to stay in the business world where the competition is cut-throat.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">The kind of presence I was mentioning isn’t only limited to weekend fun but to almost everything. Today, you can sit in your home and buy vegetables and fruits which were not possible a few years back. You can view multiple companies, who will be in the same business and select the one, whom you feel is best. Best thing is that the general public who doesn’t have in-depth knowledge of the process can avail the services of these companies through the help of internet. <b><i>The main reason being the simplicity in the process. You just have to type in the search engine about what you want. Google and similar search engines will provide you with all the information you need. </i></b>The back-end process regarding who will come first will be done by Google on how strong the online presence of the company is in the market.<o:p></o:p></span></div>
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<span style="color: #222222; font-family: "arial" , "sans-serif"; font-size: 9.5pt;">Anyway, enough about all that. It’s Friday. Forget all the things you have encountered this week. Start planning now itself to make your weekend fun and peaceful. <b><i>Make sure you enjoy hard as much as you work. Have a great weekend.</i></b><o:p></o:p></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-89512762737201990792017-06-29T14:06:00.000+05:302017-07-19T22:26:20.510+05:30DIGITAL MARKETING : A SKILL TO HAVE<div dir="ltr" style="text-align: left;" trbidi="on">
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There is an old saying that “A<b><i> man is known by his work</i></b>”. It actually means how he is seen in the society, how good is he to others etc,. If we look at this in a corporate viewpoint, it can have a meaning that a man will be known by his skill sets, in the sense what all he can do to make a profit for the companies.</div>
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Having multi skills in today’s world is a common thing. Everybody wants their resume to be filled with whatever they can put and get benefited from it. But what matters is the quality of what you put in, how good you are in it and how it will benefit you.</div>
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Learning a new skill might be hard for the majority of the people because it’s hard to learn something new while they are already having their regular work. Simple answer for this is engaging in something which is familiar and easy to you. Digital Marketing is one of those fields where anyone who has skills in social media, marketing, analytics, videography or even content writing skills can engage in.<br />
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Let’s take a look at who all can learn digital marketing for improving their skill set.</div>
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<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Students who are looking to make some pocket money can start creating websites where they make enough traffic.</span></li>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Housewives who have free time who can invest in blogs where they can put their creative ideas to work.</span></li>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Working class individuals who want to make an extra buck can start doing freelance projects in digital marketing.</span></li>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Anyone who has some skill in writing, photography, drawing etc., can start creating their presence on the internet and can earn money from that.</span></li>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">Any entrepreneur who wants to make his company’s presence known in the online world or who wants to start a business purely based on online.</span></li>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span><span style="text-indent: -0.25in;">And finally anyone with some talent in marketing who is looking for a </span><a href="https://www.blogger.com/blogger.g?blogID=3694907284238725078#editor/target=post;postID=3943133280180013051;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=0;src=postname" style="text-indent: -0.25in;">job</a><span style="text-indent: -0.25in;">.</span></li>
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For someone looking to find out how to become a digital marketer, the simple answer is this: it can be learned by anyone willing to go the extra mile and learn new techniques and tools required for the trade with just a laptop and internet connection.</div>
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Happy learning.</div>
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Team Chee-Ron’s,</div>
<span style="text-align: justify;">Vyasan H</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-39431332801800130512017-06-28T14:25:00.000+05:302017-07-19T22:28:48.962+05:30DIGITAL MARKETING IN TODAY'S JOB MARKET<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><i>There is no doubt that <a href="http://www.cheerons.in/">Digital Marketing</a> is one of the most popular terms in the current business world.</i></b> One of the reasons for the popularity being the widespread use of the internet by the world population.</div>
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Digital marketing is a branch of Marketing which involves the promotion, branding and sales of products and services of various organisations.<b><i> It involves the use of digital technologies and devices like the mobile phones where advertisements in the forms of text, images, flash, video, and audio are directly displayed to the potential customers.</i></b></div>
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As I have mentioned in my <a href="https://chee-rons.blogspot.in/2017/06/digital-traditional-marketing-overview.html">previous blog</a>, the Facebook campaign organised by the Real Estate company fetched them more leads that helped them increase their sales through <a href="https://www.facebook.com/cheerons/">facebook</a>.<br />
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This approach, that was done by the company can be categorised under Social media campaigns, which is only a part of Digital Marketing.</div>
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Digital marketing approaches such as <a href="https://en.wikipedia.org/wiki/Search_engine_marketing" title="Search engine marketing">search engine marketing</a> (SEM), <a href="https://en.wikipedia.org/wiki/Search_engine_optimization" title="Search engine optimization">search engine optimisation</a> (SEO), content marketing, campaign marketing, content automation, <a href="https://en.wikipedia.org/wiki/Social_media_marketing" title="Social media marketing">social media marketing</a>, <a href="https://en.wikipedia.org/wiki/Social_media_optimization" title="Social media optimization">social media optimisation</a>, etc are becoming more common in our day to day business life. Digital marketing has now extended to non-Internet channels that provide digital media, such as mobile phones (<a href="https://en.wikipedia.org/wiki/SMS" title="SMS">SMS</a> and <a href="https://en.wikipedia.org/wiki/Multimedia_Messaging_Service" title="Multimedia Messaging Service">MMS</a>), callback, and on-hold mobile ring tones.</div>
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<b><i>Digital marketing can work for any business in any industry.<span style="color: #4f4f4f; font-family: "helvetica" , "sans-serif"; font-size: 13.5pt; line-height: 115%;"> </span></i></b>Regardless of what the company is selling, digital marketing involves building out buyer personas to identify your audience’s needs and creating valuable online content. The differences only come in the types of implementation of the digital marketing strategies for each business.</div>
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A majority of the people may have a concern that, since it’s all done in digital mediums there is a chance that it can get fully automated in future which can eliminate the human factor from it. But it’s actually the opposite.<span style="background: white; color: #333333; font-family: "georgia" , "serif";"> </span>Because even though the techniques, Softwares etc are invaluable, it’s also imperfect. <b><i>Combining digital marketing with a human touch helps shape buying behaviour and positive outcomes. Marketing is still based on personal relationships, and that’s something no piece of technology can build.</i></b></div>
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<b><i>It’s said that there will be 150,000 digital jobs by 2020</i></b>, and there aren't enough professionals to fill them. If you are looking for a career where you can work along with a constant change in technology, where every day brings a new challenge, Digital Marketing is your answer. </div>
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Vyasan H.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-34754383890319181122017-06-27T13:25:00.000+05:302017-07-19T22:28:03.947+05:30DIGITAL & TRADITIONAL MARKETING : AN OVERVIEW<div dir="ltr" style="text-align: left;" trbidi="on">
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Digital Marketing is one of the terms that have become quickly popular in the past few years in the market. <b><i>There are many people who still confuse it with the offline ways of how marketing was done earlier.</i></b><br />
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Very recently a friend of mine who works in a Radio entertainment company told me that she had held a campaign which she had to ask the audience, questions regarding the movie industry like names of directors, musicians and directors were the price money was huge. Since the majority of the public knows only about the actors, it was slightly tough. <b><i>She announced the questions in the morning and gave time till evening and first 10 who called with right answers won the rewards.</i></b> The sponsors also promoted their companies through the campaign.<br />
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A few months back I heard from a BPO manager who works in a real estate company about a Facebook campaign his company organised that resulted in a spike in the sale of properties to an extra 70%.<br />
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I asked them a few questions on why they did this and on what basis, I understood that both were marketing methods.First one a traditional marketing approach and second being the online one.Marketing has been a part of the business since the first sale that ever happened between the first men.Different methods have been tried through centuries. Some won, some lost. <b><i>It is said the face of marketing changed when <a href="https://en.wikipedia.org/wiki/Johannes_Gutenberg">Johannes Gutenberg</a> invented the first printing machine in the year 1439.</i></b> Shortly after companies started printing their logos and their products on paper and started spreading them in the market.<br />
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The face of marketing started changing at that moment.<b style="font-style: italic;">Then mediums like radio, television all came but majority Marketing experts categorise them in the traditional approach because of the introduction of internet in the 1990s.</b>The development of <a href="http://www.cheerons.in/">digital marketing</a> which started scaling up from then is still on the rise.<br />
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Now the term “<a href="https://en.wikipedia.org/wiki/Digital_marketing">digital marketing</a><a href="https://www.blogger.com/null" name="_GoBack"></a>" is familiar to the majority of the public.Every company in the market has a website, every wants to be known in the online world. <b><i>As per current records, it is one of the best approaches ever been initiated till now.</i></b>The success stories of businessmen who have become rich through the internet have filled up the net.</div>
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Both methods are needed for the promotion of products and branding purposes.Marketing is one of those fields where the users constantly have to be updated regarding what all is going on around the market. <b><i>That is also what makes it more challenging and interesting.</i></b><br />
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Team Chee-Ron's,<br />
Vyasan H.</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-3694907284238725078.post-18747680755222567042017-06-24T15:09:00.001+05:302017-07-24T13:33:26.163+05:30BANGALORE RAMADAN RUSH 2017<div dir="ltr" style="text-align: left;" trbidi="on">
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So, it’s finally the time of the year where you can start nagging your<b><i> </i></b>friends of the <b><i>Muslim</i></b> community for giving you treats or forcing them to invite you to their homes, so that you can go and start munching on the delicious Ramadan delicacies made for them by their families.<o:p></o:p></div>
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Ramadan is a special month of the year for over one billion Muslims throughout the world.<span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;"> </span> It is believed the <a href="https://en.wikipedia.org/wiki/Quran"><b>Holy Quran</b></a> <i>"was sent down from heaven, guidance unto men, a declaration of direction, and a means of Salvation".</i><br />
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It is during this month Muslims all over the world abstain from all food, drink, and other physical needs during the daylight hours. It is called the Fast of Ramadan and lasts the entire month.<o:p></o:p></div>
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Just like Christmas, Ramadan has gained wide popularity, which has resulted in the <b>“Ramadan Rush</b>” in today’s world market.<o:p></o:p></div>
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The run for shopping, “which ranges from clothes to electronics” and trying out Ramadan cuisines to making plans for travel during holidays, has resulted an increase spike in the <b>internet usage</b> for all these. <a href="https://www.facebook.com/business/a/ramadan-insights-2017"><b><i>Facebook</i></b></a><b><i> has recently released the stats regarding its users who celebrate Ramadan which comes around to 244 Million. </i></b>Thanks to increased use of cell-phones through which people can directly surf online from anywhere regarding Ramadan shopping to finding out recipes for Ramadan feasts . <o:p></o:p></div>
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The rise in the number of search queries related Ramadan including its history, Ramadan cuisines, iftar <span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">and religious music is also on the rise.<o:p></o:p></span></div>
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Platforms like<b><i> </i></b><a href="https://www.eventshigh.com/bangalore/ramadan"><b><i>Eventshigh</i></b></a> are arranging events related to the festival in the city. Food fests are also being held, as always in various parts of the city like Empire street, Shivaji Nagar, Frazer Town etc.<o:p></o:p></div>
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Just go online with your friends and try to catch-up with what all you have been missing this festival season.<o:p></o:p></div>
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Wishing you all a very Happy Ramadan from Team <a href="http://www.cheerons.in/"><b><span style="font-family: "cambria" , "serif"; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Chee-Ron’s</span></b></a>.<br />
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Vyasan H.<o:p></o:p></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3694907284238725078.post-37021226128981949922016-07-24T23:09:00.001+05:302017-07-18T17:37:42.167+05:30Digital Marketing Structure<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;">Chee-Ron's-Digital Marketing Training Institute</td></tr>
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<span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"><a href="http://cheerons.in/">Digital Marketing</a> is a term used to describe the marketing services via internet used to attract, engage and convert customers online.</span><span style="font-family: "georgia" , "serif"; font-size: 10.0pt;"> The rise of smart phones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms.</span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"> Now usage of internet is growing rapidly, people are more engage on internet. Now every start-up or branded business changes their marketing strategy from offline to online marketing. They have specific budget for digital marketing. Now digital marketing is heart of every business success.</span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"> Digital Marketing includes multiple modules to attract & engage with customers such as </span><span style="font-family: "georgia" , "serif"; font-size: 10.0pt;"><span style="background: white; color: windowtext; mso-bidi-font-family: Arial; text-decoration: none; text-underline: none;"><a href="http://cheerons.in/seo-training-in-bangalore.html">search engine optimization</a></span></span><span class="apple-converted-space"><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"><span style="text-align: start;"><a href="http://cheerons.in/seo-training-in-bangalore.html"> </a></span></span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"><a href="http://cheerons.in/seo-training-in-bangalore.html">(SEO)</a>,<span class="apple-converted-space"> </span></span></span><span style="font-family: "georgia" , "serif"; font-size: 10.0pt;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: windowtext; text-align: start; text-decoration: none;"><a href="http://cheerons.in/seo-training-in-bangalore.html">search engine marketing</a></span></span><span class="apple-converted-space"><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"><span style="text-align: start;"><a href="http://cheerons.in/seo-training-in-bangalore.html"> </a></span></span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"><a href="http://cheerons.in/seo-training-in-bangalore.html">(SEM)</a>, content marketing, campaign marketing, </span><span style="font-family: "georgia" , "serif"; font-size: 10.0pt;"><span style="background: white; color: windowtext; mso-bidi-font-family: Arial; text-decoration: none; text-underline: none;"><a href="http://cheerons.in/Social-Media-Marketing.html">socialmedia marketing</a></span></span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"><span style="text-align: start;">,<span class="apple-converted-space"><a href="http://cheerons.in/Social-Media-Marketing.html"> </a></span></span></span><span style="font-family: "georgia" , "serif"; font-size: 10.0pt;"><span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: windowtext; text-align: start; text-decoration: none;"><a href="http://cheerons.in/Social-Media-Marketing.html">social media optimization</a></span></span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt;"><span style="text-align: start;">, e-mail marketing, display advertising, e–books, Adsense & Affiliate Marketing, Mobile Marketing and any other form of digital media.</span><span style="font-size: 10pt;"><o:p></o:p></span></span></span></div>
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<span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Digital<span class="apple-converted-space"> </span></span>Marketing<span class="apple-converted-space"> </span>is commonly<span class="apple-converted-space"><span style="text-align: start;"> </span></span>remarked<span class="apple-converted-space"><span style="text-align: start;"> </span>as 'online marketing', 'internet marketing' or 'web marketing'. The term Digital Marketing has matured in quality overtime, significantly in bound countries. Within the USA 'Online Marketing' remains prevailing, </span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">in Italy is referred as<span class="apple-converted-space"> </span></span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">'</span><i><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">web marketing</span></i><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">'</span><span class="apple-converted-space"><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;"> </span></span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">but in the UK and worldwide,<span class="apple-converted-space"> </span></span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">'</span><i><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Digital Marketing</span></i><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">'</span><span class="apple-converted-space"><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;"> </span></span><span style="background: white; font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">has become the most common term, especially after the year 2013<o:p></o:p></span></div>
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<span style="font-family: "georgia" , serif; line-height: 115%;"><b>The Major Channels of Digital Marketing are:<o:p></o:p></b></span></div>
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<b><i><span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Website:</span></i></b><span style="font-family: "georgia" , serif; font-size: 10pt; line-height: 115%;"> Either a private web site or a company web site or perhaps a private diary hosted on a shared platform (like WordPress or wix). for several campaigns a web site is that the place to begin and therefore the destination i.e. you run a digital promoting campaign to market a web site (starting point) with the aim of obtaining a lot of guests (destination).</span></div>
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<a href="https://4.bp.blogspot.com/-xADfNUlyP6Q/V5Cpew4NyMI/AAAAAAAAAeU/i66BOzvkdhQ54mjnplp1WGqSuUaITSl4QCLcB/s1600/seo-training-btm-koramangala-bangalore-340x160.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="148" src="https://4.bp.blogspot.com/-xADfNUlyP6Q/V5Cpew4NyMI/AAAAAAAAAeU/i66BOzvkdhQ54mjnplp1WGqSuUaITSl4QCLcB/s320/seo-training-btm-koramangala-bangalore-340x160.jpg" width="320" /></a></div>
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<b><i><span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Search Engine Marketing/Search Engine Optimization:</span></i></b> <span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Search Marketing is that the basis of Internet Marketing and consists of 2 necessary activities, SEO and SEM. there's tons of confusion regarding these terms. The distinction between SEO and SEM is just that program optimization is an element of program Marketing or Search Marketing because it is wide renowned. Each processes aim in increasing visibility in search engines. SEO is regarding optimizing the net property to urge higher rankings within the search results whereas SEM goes on the far side SEO. It involves alternative strategies also which may get you additional program guests like PPC advertising.<o:p></o:p></span></div>
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<b><i><span style="font-family: "georgia" , "serif"; font-size: 10.0pt;">Social Media Marketing:</span></i></b><span style="font-family: "georgia" , serif; font-size: 10pt;"> Social media marketing (SMM) is a form of </span><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;"><a href="http://cheerons.in/">Internet marketing (Digital Marketing)</a></span></b><span style="font-family: "georgia" , serif; font-size: 10pt;"> that utilizes<span class="apple-converted-space"> </span></span>networking websites<span style="font-family: "georgia" , serif; font-size: 10pt;"> as a marketing tool. The goal of </span><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;">SMM</span></b><span style="font-family: "georgia" , serif; font-size: 10pt;"> is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. <o:p></o:p></span></div>
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<a href="https://3.bp.blogspot.com/-BJw78wtp9To/V5CqPbiTifI/AAAAAAAAAek/mS-ZpkqKrpEIZzZcRkkVk7UNBby2PgiOwCLcB/s1600/candidate-368846-2013-08-05-14-45-11.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="180" src="https://3.bp.blogspot.com/-BJw78wtp9To/V5CqPbiTifI/AAAAAAAAAek/mS-ZpkqKrpEIZzZcRkkVk7UNBby2PgiOwCLcB/s320/candidate-368846-2013-08-05-14-45-11.jpeg" width="320" /></a><span style="font-family: "georgia" , serif; font-size: 10pt;">SMM became more common with the increased popularity of websites such as<span class="apple-converted-space"> </span></span><a href="http://whatis.techtarget.com/definition/Twitter"><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;">Twitter</span></b></a><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;">, </span></b><b><span style="font-family: "georgia" , "serif"; font-size: 10.0pt;"><a href="https://www.facebook.com/cheerons.in/">Facebook</a></span></b><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;">,<span class="apple-converted-space"> </span></span></b><a href="http://whatis.techtarget.com/definition/MySpace"><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;">Myspace</span></b></a><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;">,<span class="apple-converted-space"> </span></span></b><a href="http://whatis.techtarget.com/definition/LinkedIn"><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;">LinkedIn</span></b></a><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;">, Google+, Pinterest, Instagram</span></b><span style="font-family: "georgia" , serif; font-size: 10pt;"> and </span><b><span style="color: #e36c0a; font-family: "georgia" , "serif"; font-size: 10.0pt;">YouTube</span></b><span style="font-family: "georgia" , serif; font-size: 10pt;">. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.<o:p></o:p></span></div>
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<b><i><span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Content Marketing:</span></i></b> <span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">In the past when we discussed SEO we basically implied third party referencing yet this pattern has changed following 2011 and substance promoting has turned into the new SEO. This essentially implies great substance has turned out to be again the establishment of SEO and it is through substance that you will assemble a superior Internet nearness and not through shabby external link establishment systems.<o:p></o:p></span></div>
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<b><i><span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Email Marketing:</span></i></b> <span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Email is not dead but rather actually it is a standout amongst the most vital instruments in each Internet Marketing effort. In spite of the impact of online networking, email is still the most effective approach to change over guests or readers into clients. <o:p></o:p></span></div>
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<span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">As far as advertising, email marketing is the way toward social event email addresses from individuals inspired by your items or administrations with the end goal of sending them newsletters or offers.<o:p></o:p></span></div>
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<b><i><span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Mobile Marketing:</span></i></b> These days m<span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">ore and more users use their mobile phones to search the web, engage on Facebook, twitter & other social media sites, or find products or services to buy online. In fact it is estimated that 30% of the traffic coming to a website is from mobile (Check your Google analytics reports and you will be surprised).<o:p></o:p></span></div>
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<span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;">Mobile marketing is about creating content or ads that is viewable and suitable for a mobile device. For example: websites should have mobile friendly versions and an advertisement shown on a mobile device may take into account the location of the device and show the nearest shops that sell the particular product.<o:p></o:p></span><br />
<span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;"><br /></span> <span style="font-family: "georgia" , "serif"; font-size: 10.0pt; line-height: 115%;"><br /></span> <span style="font-family: "georgia" , serif; font-size: 13.3333px; line-height: 15.3333px;">want to know more about digital marketing details then click to<u> <a href="http://goo.gl/pcvecS">http://goo.gl/pcvecS</a></u> </span></div>
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