DIGITAL & TRADITIONAL MARKETING : AN OVERVIEW

Digital Marketing is one of the terms that have become quickly popular in the past few years in the market. There are many people who still confuse it with the offline ways of how marketing was done earlier.

Digital Marketing

Very recently a friend of mine who works in a Radio entertainment company told me that she had held a campaign which she had to ask the audience, questions regarding the movie industry like names of directors, musicians and directors were the price money was huge. Since the majority of the public knows only about the actors, it was slightly tough. She announced the questions in the morning and gave time till evening and first 10 who called with right answers won the rewards. The sponsors also promoted their companies through the campaign.

A few months back I heard from a BPO manager who works in a real estate company about a Facebook campaign his company organised that resulted in a spike in the sale of properties to an extra 70%.

I asked them a few questions on why they did this and on what basis, I understood that both were marketing methods.First one a traditional marketing approach and second being the online one.Marketing has been a part of the business since the first sale that ever happened between the first men.Different methods have been tried through centuries. Some won, some lost. It is said the face of marketing changed when Johannes Gutenberg invented the first printing machine in the year 1439. Shortly after companies started printing their logos and their products on paper and started spreading them in the market.

The face of marketing started changing at that moment.Then mediums like radio, television all came but majority Marketing experts categorise them in the traditional approach because of the introduction of internet in the 1990s.The development of digital marketing which started scaling up from then is still on the rise.

Now the term “digital marketing" is familiar to the majority of the public.Every company in the market has a website, every wants to be known in the online world. As per current records, it is one of the best approaches ever been initiated till now.The success stories of businessmen who have become rich through the internet have filled up the net.

Both methods are needed for the promotion of products and branding purposes.Marketing is one of those fields where the users constantly have to be updated regarding what all is going on around the market. That is also what makes it more challenging and interesting.

Team Chee-Ron's,
Vyasan H.