9 RECENT TRENDS IN DIGITAL MARKETING - 2017

Change is inevitable. Everything & anything changes according to time and situations. What all we see today is an up gradation of previously existing things and ideas. Marketing, which we see today is a completely different version than it was a 100 hundred years ago. The methods of advertisement and promotion techniques have changed a great deal according to time and situations. World of marketing has turned completely Digital and today companies are competing themselves to increase their presence in the online world. Funny thing is that Digital Marketing itself is a field where updating happen on a constant basis. The marketers should keep on learning according to the changes that happen in the industry.

In this article let's take a look into some of the most recent trends in Digital Marketing of 2017.

1.       Multichannel Marketing Gaining More Importance

The number of platforms where we can reach our customers has continued to grow at an amazing speed after the introduction of Digital Marketing for promotion activities. Marketers have used these different opportunities to engage with their customers resulting in unconnected customer experience. Today, a shift in thinking is happening: from a focus on channels to a focus on audiences. In practice, this means that instead of communicating through different channels (and to the consumers that happen to be there), leading companies are increasingly building audiences and engaging with them across channels.

The increasing sophistication of marketing and advertising technologies is making it possible in the digital world. For example, through the development of data management platforms, we can more and more easily build customer journeys across own media (e.g. email) and bought media (e.g. display advertising). Going forward, companies which are able to build engaging customer journeys with the right audiences across different channels are sure to gain a competitive advantage.

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