SCOPE OF DIGITAL MARKETING-2017

Digital Marketing, the term which is so hyped up in our current digital world had its origins in the 1980s. Its said that in the 1980s, a company called SoftAd Group developed advertising campaigns for automobile companies. The Public sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives. A revolution in Digital Media which got ignited there is still spreading like wild fire.

Even though Digital Marketing started becoming sophisticated during the 2000s and 2010s now is the time where it is gaining its vast popularity as the next gold mine in the market. It is an industry which is waiting to be exploited to its full extent. Known in different names such as online marketing, internet marketing or web marketing in different countries there is no doubt that it has gained its wide popularity in today’s Digital World.

Scope of Digital marketing - 2017

There is a cool tool in google called as GOOGLE TRENDS where you can get the data of most frequently searched terms in google. With the use of this tool you yourself can view the statistical increase of the frequency of times the term Digital Marketing was searched in google. And with the rush towards it in the Market the stats will only be increasing. Employment wise, it’s the right time to enter this field as the option of exploring is huge and still expanding. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Both corporates & start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.

Digital Marketing is one of those industries where you can climb the corporate ladder quickly or you can be a Digital Nomad who does freelance work or projects at your own comfort and freedom. Different people will have different skills. Some may be good at language while others may be good at numbers. Digital Marketing is a cluster of online marketing techniques and it’s not possible for a single person to become an expert in all. Any talented fresher in the market can easily start with a per month package of 15-18k. In joining as a fresher you have the option of selecting multiple areas of Digital Marketing and trying it yourself to see which will be more suitable for you. After getting an experience of a year or 2 you can easily negotiate for a salary of 30-40 K per month. With 5+ years of experience, depending upon your work quality and the company, a package of 10+ lakhs can be expected.

Based on your interest, you can choose to work in any of the following three kinds of organizations as a Digital Marketing professional, if freelancing is not your cup of tea.

1. Digital Marketing Agency

There are number of small, mid and large digital marketing agencies, who serve their clients by offering various kinds of digital marketing services across SEO, SEM, Social Media Marketing etc. If you work in such an agency then you get an opportunity to work with multiple clients and experience how your techniques come to play in a variety of work.

2. A brand leveraging Digital Marketing

You can also choose to work for a brand or an organization, who’s doing its marketing activities on its own. Unlike working for a digital marketing agency, where you enjoy variety, you acquire in-depth expertise in particular subjects when you work for a particular organization.

3. Digital Marketing Tool/Platform Company

Another opportunity to grow in your career in digital marketing is to work for tool or platform companies such as Google, LinkedIn, Facebook, Adobe, Salesforce. The kind of work and work exposure in these kinds of companies is going to vary a lot and will be quite different compared to working at an agency or a brand. Such job opportunities are limited but these kinds of jobs will offer much higher salary packages.

Some of the Job profiles that majority companies in the market looking in to are:

1. Digital Marketing Manager or Digital Director

You can say that this is one of the highest position in the field of Digital Marketing. To attain this position, one must at least have 5-7 years of experience in Digital Marketing. The Digital Marketing Manager/Director looks after the overall marketing development devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements in website and updating it regularly etc.

2. Social Media Executive and Social Media Manager

Job in social media is one of the coolest jobs but never mistake it for only Tweeting and Facebooking, there is more to it. As a social media executive/manager you are required to keep a check on the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on regular basis, creating quality content or video etc. Knowledge about all the social media platforms and a lot of creativity are a must for this job role.

3. SEO Executive/Expert/Specialist/Analyst

A well designed website will be of no use if the company does not have people who can promote it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them etc.

4. PPC/SEM Expert/Specialist

The sometimes useful and sometimes irritating ads that view online are created by these people. They generate a lot leads for the company and therefore there is a great demand for PPC professionals. As a PPC/SEM expert you are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics etc.

5. Content Marketer

Responsibilities of a content marketer includes creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, coordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing you will need to have knowledge of English language along with a lot of creativity.

There are many other roles or designations in Digital Marketing that depend upon company and their requirements. Some of them are:

·         Analytics Manager

·         CRM Manager

·         Email Marketing Manager

·         E-Commerce Manager

·         Digital Agency Account Director

If your doubt is in regards with how to start in this industry you don’t require any special degree to get into this field but a certification in Digital Marketing will help you to be noticeable in the crowd and it will become easy for you to enter in to a profession as you will be having a higher hand over others.

Chee-Ron’s can provide you a full time Digital Marketing training that covers all the aspects of Digital Marketing which will not only give you theoretical knowledge but will also provide you practical exposure. If you are planning on taking Digital Marketing as your choice of field for an employment it’s the best time in the market to enroll for the training to become a Digital Market professional.

Team Chee-Ron’s,

Vyasan H.