In 2018 and no one can refuse that the digital marketing era has well and truly arrived. The boom in social media, video marketing, user generated content and other forms of digital media & also smart phones, have caused digital marketing to grow at an extraordinary rate. Smart companies are battling to stay ahead of the competition in online marketing by getting to grips with the digital marketing phenomenon.
SCOPE OF DIGITAL MARKETING-2017
Digital Marketing, the
term which is so hyped up in our current digital world had its origins in the
1980s. Its said that in the 1980s, a company called SoftAd Group developed
advertising campaigns for automobile companies. The Public sent in reader reply
cards found in magazines and received in return floppy disks that contained
multimedia content promoting various cars and free test drives. A revolution in
Digital Media which got ignited there is still spreading like wild fire.
Even though Digital Marketing started becoming sophisticated
during the 2000s and 2010s now is the time where it is gaining its vast
popularity as the next gold mine in the market. It is an industry which is
waiting to be exploited to its full extent. Known in different names such as
online marketing, internet marketing or web marketing in different countries
there is no doubt that it has gained its wide popularity in today’s Digital
Scope of Digital marketing - 2017
There is a cool tool in google called as GOOGLE TRENDS where you can
get the data of most frequently searched terms in google. With the use
of this tool you yourself can view the statistical increase of the frequency of
times the term Digital Marketing was searched in google. And with the rush
towards it in the Market the stats will only be increasing. Employment wise,
it’s the right time to enter this field as the option of exploring is huge and still
expanding. With striking features like cost-effectiveness, instant response,
flexibility, convenience, effectiveness, Digital Marketing is making a strong
impact in the world of Marketing and Advertising. Both corporates & start-ups
prefer going digital to market their brand, products and services.
Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.
Digital Marketing is one of those industries where you can
climb the corporate ladder quickly or you can be a Digital Nomad who does
freelance work or projects at your own comfort and freedom. Different
people will have different skills. Some may be good at language while others
may be good at numbers. Digital Marketing is a cluster of online
marketing techniques and it’s not possible for a single person to become an
expert in all. Any talented fresher in the market can easily start with a per month
package of 15-18k. In joining as a fresher you have the option of
selecting multiple areas of Digital Marketing and trying it yourself to see
which will be more suitable for you. After getting an experience of a year or 2
you can easily negotiate for a salary of 30-40 K per month. With 5+ years of
experience, depending upon your work quality and the company, a package of 10+
lakhs can be expected.
Based on your
interest, you can choose to work in any of the following three kinds of
organizations as a Digital Marketing professional, if freelancing is not your cup of tea.
number of small, mid and large digital marketing agencies, who serve their
clients by offering various kinds of digital marketing services across SEO,
SEM, Social Media Marketing etc. If you work in such an agency then you get an
opportunity to work with multiple clients and experience how your techniques come
to play in a variety of work.
2. A brand
leveraging Digital Marketing
also choose to work for a brand or an organization, who’s doing its marketing
activities on its own. Unlike working for a digital marketing agency, where you
enjoy variety, you acquire in-depth expertise in particular subjects when you
work for a particular organization.
Marketing Tool/Platform Company
Another opportunity to grow in your career in digital
marketing is to work for tool or platform companies such as Google, LinkedIn,
Facebook, Adobe, Salesforce. The kind of work and work exposure in these kinds
of companies is going to vary a lot and will be quite different compared to
working at an agency or a brand. Such job opportunities are limited but these
kinds of jobs will offer much higher salary packages.
Some of the Job profiles that majority companies in the
market looking in to are:
1. Digital Marketing Manager or Digital Director
You can say that this is one of the highest position in the
field of Digital Marketing. To attain this position, one must at least have 5-7
years of experience in Digital Marketing. The Digital Marketing
Manager/Director looks after the overall marketing development devising
strategies that will drive more traffic, undertaking digital marketing
campaigns, making improvements in website and updating it regularly etc.
2. Social Media Executive and Social Media Manager
Job in social media is one of the coolest jobs but never
mistake it for only Tweeting and Facebooking, there is more to it. As a social
media executive/manager you are required to keep a check on the latest social
media trends and plan strategies accordingly, co-ordinate with the content team
and client servicing team on regular basis, creating quality content or video
etc. Knowledge about all the social media platforms and a lot of creativity are
a must for this job role.
3. SEO Executive/Expert/Specialist/Analyst
A well designed website will be of no use if the company does not have
people who can promote itand thus the company hires SEO executives who
make sure that the company’s website is all over the web. SEO executives are
responsible for getting traffic on the website and improving the Google
rankings. They have to make sure that the content on the website is search
friendly, conduct keyword research, research about SEO tools, build sitemaps
and submit them etc.
4. PPC/SEM Expert/Specialist
The sometimes useful and sometimes irritating ads that view online are
created by these people. They generate a lot leads for the company and
therefore there is a great demand for PPC professionals. As a PPC/SEM expert
you are supposed to manage PPC keywords, split ad groups, refine landing pages,
generate reports, provide suggestions for ad copies and graphics etc.
5. Content Marketer
Responsibilities of a content marketer includes creating content that
has all the qualities of going viral, making sure that the content is
promoted well through SEO, coordinating with other teams and incorporating
their inputs in content, following content trends, etc. To get into content
marketing you will need to have knowledge of English language along with a
lot of creativity.
There are many other roles or designations in Digital
Marketing that depend upon company and their requirements. Some of them are:
·Email Marketing Manager
·Digital Agency Account Director
If your doubt is in regards with how to start in this
industry you don’t require any special degree to get into this field but a
certification in Digital Marketing will help you to be noticeable in the crowd
and it will become easy for you to enter in to a profession as you will be
having a higher hand over others.
Chee-Ron’s can provide you a full time Digital Marketing
training that covers all the aspects of Digital Marketing which will not only
give you theoretical knowledge but will also provide you practical exposure. If
you are planning on taking Digital Marketing as your choice of field for an
employment it’s the best time in the market to enroll for the training to
become a Digital Market professional.
There is no doubt that Digital Marketing is one of the most popular terms in the current business world. One of the reasons for the popularity being the widespread use of the internet by the world population.
Digital marketing is a branch of Marketing which involves the promotion, branding and sales of products and services of various organisations. It involves the use of digital technologies and devices like the mobile phones where advertisements in the forms of text, images, flash, video, and audio are directly displayed to the potential customers.
As I have mentioned in my previous blog, the Facebook campaign organised by the Real Estate company fetched them more leads that helped them increase their sales through facebook.
Imagine that you are in a hurry and you need to quickly find some details regarding something in online. You will be definitely clicking on the first page which shows up on top of the web page of the search engine. It’s like natural for us for going behind whatpops upon the top. Companies make sure that, their websites show on the top of the web pages through the help of Search Engine Marketing (SEM). It’s true that SEM also involves paid method option along with organic methods and there are many websites which have good visibility in the search engines without the help of paid option of SEM but in today’s world of cut-throat competition, we should try all the possibilities for thriving in business. SEM techniques can power-up the existing content of the website to a level where regular SEO techniques may not be possible to do. In Search Engine Marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for companies to spend its cash on the ads.…
So, it’s finally the time of the year where you can start nagging yourfriends of the Muslim community for giving you treats or forcing them to invite you to their homes, so that you can go and start munching on the delicious Ramadan delicacies made for them by their families.
Ramadan is a special month of the year for over one billion Muslims throughout the world. It is believed the Holy Quran"was sent down from heaven, guidance unto men, a declaration of direction, and a means of Salvation".