SEO - OPTIMIZE YOUR CONTENT IN SEARCH ENGINES

Search Engine Optimization, as hi-fi as the name sounds, is a very important term in digital marketing. Search engine optimization is a recipe of organic methods used to increase the traffic of visitors to a website by obtaining a high-ranking placement in the search results page of any search engine including Google, Bing & Yahoo. 

SEO may target different kinds of search, including image search, video search, academic search, news search, or any industry-specific search.

But you don’t have to be overly amazed since, as it’s a common practice which is applied by digital marketers in today’s digital world.

Search Engine Optimization

SEO can be mainly categorized into two.

1. On- page SEO 

2. OFF- Page SEO

ON-PAGE  SEO: -

On-page SEO can be said as a practice of linking content regarding the website along with the HTML source code of the website for increasing their reach in the digital world. 

There are many who say that title tag and the meta description, which is just applied one time are the most important SEO elements. 

The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only.

 The meta description on pages of your website gives search engines a little more insight into what your page is about.

 In simple words, it helps your search results stand out to the searcher when they are searching those terms.

 OFF-PAGE SEO:-

Besides the work that you can put on title tag and the meta description for your web-site to rank higher in the search results, the other work which is a continuous process is called Off – Page SEO.

SEO cannot help you if you don’t have good content but along with content proper link building is needed as there should be enough audience to judge your work.

Search engines are trying to find the most important pages of the web and show those first when a user enters a search query.

One of the factors to determine the position a web page will appear in the results is the number of incoming links. Incoming links are a signal of trust and depending on where the links are coming, they can greatly affect your ranking position

Let’s get into the kinds of link building techniques.

1. Organic Link Building – These are links you don’t have to ask for, and they are the best kind.  Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.

2. White hat techniques – This basically stands for good, quality link building (the way every digital marketer should take).

3. Black hat techniques  – This stands for spammed, low-quality link building (the way every digital marketer should not take).

4. Gray hat techniques  –  This a combination of both white hat and black hat techniques that the digital marketers can use but with extreme caution as Google is always changing its algorithms.

5. Local Search Engine –  Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.

Why Good content is still the most important success factor SEO Optimization?

Before coming to a conclusion by reading about all the methods for link building you should not forget about the quality of content that you should have because without it all the link techniques regarding On page and Off page SEO will be useless as your audience won’t like what you present to them.

In other words, if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum.

Team Chee-Ron’s

Vyasan H.