E-MAIL (ELECTRONIC MAIL) MARKETING – AN INDISPENSABLE STRATEGY.

Electronic Mail Marketing

It is said that innovation can be done by anyone with the right mindset and correct ideas. Much like the first telegraph or phone call, the first email marked a historic moment in the evolution of communication. Invented by Mr. Shiva Ayyadurai, an Indian Born Scientist and entrepreneur, in the year 1982, Email still continues to be on the top of today’s mediums used for communication.

Email marketing is the technique of sending emails for promoting products and/or services of Organizations. But a better meaning of email marketing can be said as the use of email to develop relationships with potential customers and/or clients.

In today’s world of digital marketing, there will be some, who doubt the power of email marketing and may even question its relevance in the digital world. But what the are not realizing is that Email marketing is the one segment of marketing that continues to persist over time along with all the new “cool” strategies.

Email is a remarkably flexible tool that can accommodate a wide range of messages. Ads that can be integrated into to the emails can be quite simple, or they can be flashy multimedia packages. The attractiveness of the ad will depend on the company and the product for sale. Some ads are only text while others include video, images, and long lists of links. At its best, email marketing allows organizations to keep their customers informed and tailor their messages to their customers.

One of the advantages of Email marketing is that it can be Personalized. At times, the marketing professionals will have to directly target groups of customers or individuals for obtaining their goals. Email marketing can help them regarding this to a vast extent. Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.

Another two advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise or promote your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small business types.

It’s said that email marketing best techniques include developing one's own email list rather than buying an email list(s) and making participation in your email list opt-in rather than opt-out (using permission-based email marketing). Email should also be optimized for mobile usage, as according to statistics over half of emails are opened on mobile devices.

Email marketing is used most often by organizations with strong online presences. Competition amongst e-commerce sites is fierce, and email marketing is a proven way to engage with customers and differentiate your company. Online businesses prefer to use email marketing because it makes it easy for customers to link directly from an email to a product page.

Companies can either manage their own email marketing campaigns or they can choose from over 100 different companies who offer email marketing services. These services provide easy software tools that allow companies to manage their email lists, design ads, and track how often they are accessed. Larger companies that send out dozens of daily emails to tens of thousands of different customers often use email marketing services to manage the process.

It’s said that email marketing should go hand-in-hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.

Email marketing is a vital component in many industries, especially for creating those important customer-firm relationships. What actually matters in making it effective will always be the content that’s in it which the potential customer is going to read.

Team Chee-Ron's 

Vyasan H.