In 2018 and no one can refuse that the digital marketing era has well and truly arrived. The boom in social media, video marketing, user generated content and other forms of digital media & also smart phones, have caused digital marketing to grow at an extraordinary rate. Smart companies are battling to stay ahead of the competition in online marketing by getting to grips with the digital marketing phenomenon.
GOOGLE ADSENSE & AFFILIATE MARKETING- MUST HAVE TOOLS FOR MONEY MAKING
AdSense & Affiliate Marketing
“Making money through online by Blogging & YouTube channels”- We all must have seen banner ads or pop ups like this while surfing net. Many may consider this as hoax or links that might take them to harmful websites filled with viruses. But making money through blogging is something which is actually possible using certain techniques of Digital Marketing mainly Google AdSense & Affiliate Marketing.
You might have seen ads on websites pages but don’t really know why they are there. This is Google AdSense or AdSense to many people. Google AdSense is an advertising program in which publishers can display Google advertisements on their own Web sites and earn revenue from hits that generate traffic for the Google search engines. Businesses of all sizes worldwide can be represented in multiple languages through Google AdSense. AdSense is a filtered expansion of the concept behind banner - ad sharing arrangements that have been in use for years.If a person clicks on the Google ad from publisher’s website then Google pay to publishers on basis of PPC (pay-per-click) and PPI (pay-per-impression). Moreover, AdSense allows publishers to make money by displaying Google ads on their blogs and sites. If you have good traffic to the website, then Google AdSense can generate high revenue for you.
There are many benefits for using AdSense. It’s a passive income so you don’t really have to interact with customers or create an email list. All you need to do is set up the ads accordingly to your website. You don’t have to constantly create fresh content to post for it. It’s easy to create multiple pages with this program which can generate small amounts. Over time it can quickly add up to a bigger amount. There’s no need to update or change anything on the ad as it will change accordingly after the Google Bots/Crawl's visit. You can also earn revenue by using AdSense through YouTube channels.
Affiliate marketing is the process of selling or promoting products that belongs to a seller for a commission. It is a form of marketing where you are able to refer someone to any product online and when that person buys the referred product, you are then paid through commission, the percentage of the sales or according to the agreement between you (the publisher) and the seller.In Affiliate Marketing, a publisher advertises merchant’s product in their own website. If a visitor makes a purchase of merchant’s product from publisher’s website than publisher get the commission. Also, this ad program allows the merchant to expand its brand reach in the market. Besides, Publishers can make money by generating sales for merchant’s business.
Same as AdSense there are many benefits for using Affiliate Marketing. You can choose the niche you want as well as the products to sell depending on what you know best. It can be a long term business model with a steady source of income for years to come. Your asset will grow in a matter of years. The income is much higher than AdSense. You get to see how much you are making per sale which makes it easier to plan your next move. You can choose how you wish to be paid; Pay Per Click, Pay Per Sale and so on.
Both AdSense and Affiliate Marketing are similar in the fact that, advertising a product can earn you commissions. With AdSense, you can basically just have the advertisement viewed and you will earn a small commission but with Affiliate marketing, you are promoting a product for a company and in turn, you can earn a substantially higher commission if customers buy. Also, most affiliate companies like Flipkart, Amazon etc., will offer promotions, upsells and downsells where you can earn more money which you will not get with Adsense.
IN TODAY’S DIGITAL WORLD
One of the very recent news buzzing in the net is regarding the shutdown of the Facebook robot after it invented its own language. Researchers noticed that Artificial Intelligence they had created has started to make up their own code words. Even though it initially sound rubbish, later it became clear that the machines – nicknamed Bob and Alice – were actually communicating with one another. Days after Tesla CEO Elon Musk said that artificial intelligence (AI) was the biggest risk, the social media giant Facebook had to pull the plug on the AI system that its researchers were working on "because things got out of hand". The trouble was, while the bots were rewarded for negotiating with each other, they were not rewarded for negotiating in English, which led the bots to develop a language of their own.
In another technological development in business
What is a start-up? Any newly established organization for business purposes or non-profit reasons can be called as a start-up. All corporate in existence was once a start-up, the majority raised from scratch through blood and sweat by those who worked for it. The term which was not so familiar with the general public about 5-10 years back gained huge importance with the quick success of many brands like Amazon, Alibaba, Flipkart, Myntra etc,. in our country. There are many who have won and lost in the start-up war. Many have withstood the difficulties they have faced and many have risen and fallen due to a million reasons. Start-ups also provide a platform to many individuals who want to have a start in the corporate field. Starting up your own venture is one of the most exhilarating business. Some of the big questions that the entrepreneurs face are how to reach masses, how to make your business resonate, how to drive your business results, how to be successful, and how to fulfill yo…
🎓Chee-Ron's - Advanced Digital Marketing Training InstituteCheerons Reviews by Dr. PT. Prabhu Sanker
In the above video, Dr.PT. C.N Prabhu Sanker a sports physiotherapist who wanted to promote his own business came to Chee-Ron's to explore the world of digital marketing. He shares his feedback on his learning experience at Chee-Ron's.