WHAT'S SEARCH ENGINE MARKETING (SEM) AND HOW IT WORKS

Imagine that you are in a hurry and you need to quickly find some details regarding something in online. You will be definitely clicking on the first page which shows up on top of the web page of the search engine. It’s like natural for us for going behind what pops up on the top.

SEM - Organic Ad & PPC Ad

Companies make sure that, their websites show on the top of the web pages through the help of Search Engine Marketing (SEM). It’s true that SEM also involves paid method option along with organic methods and there are many websites which have good visibility in the search engines without the help of paid option of SEM but in today’s world of cut-throat competition, we should try all the possibilities for thriving in business. SEM techniques can power-up the existing content of the website to a level where regular SEO techniques may not be possible to do.

In Search Engine Marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for companies to spend its cash on the ads. Each visitor incrementally improves the website’s rankings in organic search results. Search Engine Marketing reaches consumers at exactly the right time: when they want new information. Prospective customers will automatically search for the info they want in the Search Engines. Unlike the majority of digital advertising, Search Engine Marketing is non - trespassing and does not interrupt the user’s tasks.

SEM can be divided into two sections: organic and paid. As you might expect, organic SEM is a natural way to improve your ranking in search engines and therefore drive traffic to your website while Paid will be the way where money and Google’s algorithm involves. 

"Organic Search Engine Marketing"

SEO (Search Engine Optimization) refers to a variety of tools and techniques designed to help your website rank higher in search engine results. Optimizing your website involves doing a little bit of research on what keywords your customers or potential customers will be searching for when they are looking for your products or services online. It then involves writing web content using those keywords in a way that is both easy for search engines to pick up but still readable and pleasant for your website visitors.

As far as the design of your site goes, an SEO website should have links from different pages that are easy for the search engine spiders to navigate and collect information. Finally, you should have links to other reputable and relevant sites that lead back to your site as this will increase your SEO ranking as well.

In addition to SEO, there are a few other techniques for organic SEM that may or may not lead directly to your website but can still boost your venture. These strategies include SEO videos, social media, online customer review sites and tools such as Google Places., etc.

SEO + PPC = Search Engine Marketing

"Paid Search Engine Marketing"

Sometimes at the beginning of your SEM campaign, it might become difficult to get a decent ranking. This is especially true if there is a lot of competition in your field. If you are finding that this is the case for your business, it will be worth it to invest in paid SEM.

Pay Per Click (PPC) advertising is the most prevalent form of paid SEM. PPC ads are the ones you see at the top of your Google search with the word “Ad” written next to the link. Search engines such as Google, sell keywords to the highest bidder. Facebook also have their own ad setup along with the option of boosting a post in any page by paying money.

Other forms of paid SEM include banner ads, remarketing as well as ads on social media. It is usually not necessary for a business to engage in all of these forms of SEM but we do usually recommend a mix of the options as per the nature of your business, depending on the business and its specific goals.

Whatever it is or however it is, SEM is a major section in Digital Marketing which involves the marketing, branding, and promotion of your website and its services in today’s Digital world.

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