WHAT IS CONTENT MARKETING AND IT’S IMPORTANCE

Microsoft founder, Bill Gates once quoted in an essay that, “content is king”. In the essay, which he wrote in 1996, he describes the future of Internet as a marketplace for content. Content marketing was being used long before the introduction of Digital Marketing. Marketers have been applying the power of content through mediums like newspapers, radio, television etc.

Content Marketing

No marketer in today’s business world will under-estimate the power of content marketing. The popularity of content marketing is increasing day by day. Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. With the help of content marketing, companies can provide truly relevant and useful content to their prospects and customers to help them solve their issues.

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MOBILE MARKETING – THE LATEST & SMARTEST

It’s said that by 2020 the number of smart phone users in India will rise to 467.9 million. This is just the statistics for India. Now just imagine how huge the number will be with all the countries combined.

Mobile Marketing

Mobile marketing has grown up to be an important segment in today’s business world. According to Wikipedia, Mobile Marketing is defined as the “marketing on or with a mobile device”. The phrase that Mobile is the future can’t be said anymore, because it has already arrived. If there are companies who haven’t identified their importance, are tailing behind in the market. 

Just take a walk around any major city and you’ll find more than enough people with faces glued to their smartphone screens. Simply ignoring the rise of mobile isn’t just an option if you want to thrive in the business world.

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E-MAIL (ELECTRONIC MAIL) MARKETING – AN INDISPENSABLE STRATEGY.

Electronic Mail Marketing

It is said that innovation can be done by anyone with the right mindset and correct ideas. Much like the first telegraph or phone call, the first email marked a historic moment in the evolution of communication. Invented by Mr. Shiva Ayyadurai, an Indian Born Scientist and entrepreneur, in the year 1982, Email still continues to be on the top of today’s mediums used for communication.

Email marketing is the technique of sending emails for promoting products and/or services of Organizations. But a better meaning of email marketing can be said as the use of email to develop relationships with potential customers and/or clients.

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SOCIAL MEDIA ADVERTISING AND IT'S VARIANTS

Social Media Optimization & Marketing

There won't be many who haven’t heard about Social Media in today’s world. Its reach has gone to the level where people living in remote villages has accounts on various social media platforms even if they don’t have much idea about digital marketing or how social media actually works in today’s digital world.

In simple words, Social Media is a platform that lets us participate in social networking. Social media platforms like Facebook, Twitter, LinkedIn, Instagram etc are famous throughout the world for work related networking or fun related networking. Facebook and Whatsapp are used by the people of all demographics whereas LinkedIn is very popular for professional or work-related networking.

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WHAT'S SEARCH ENGINE MARKETING (SEM) AND HOW IT WORKS

Imagine that you are in a hurry and you need to quickly find some details regarding something in online. You will be definitely clicking on the first page which shows up on top of the web page of the search engine. It’s like natural for us for going behind what pops up on the top.

SEM - Organic Ad & PPC Ad

Companies make sure that, their websites show on the top of the web pages through the help of Search Engine Marketing (SEM). It’s true that SEM also involves paid method option along with organic methods and there are many websites which have good visibility in the search engines without the help of paid option of SEM but in today’s world of cut-throat competition, we should try all the possibilities for thriving in business. SEM techniques can power-up the existing content of the website to a level where regular SEO techniques may not be possible to do.

In Search Engine Marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for companies to spend its cash on the ads. Each visitor incrementally improves the website’s rankings in organic search results. Search Engine Marketing reaches consumers at exactly the right time: when they want new information. Prospective customers will automatically search for the info they want in the Search Engines. Unlike the majority of digital advertising, Search Engine Marketing is non - trespassing and does not interrupt the user’s tasks.

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SEO - OPTIMIZE YOUR CONTENT IN SEARCH ENGINES

Search Engine Optimization, as hi-fi as the name sounds, is a very important term in digital marketing. Search engine optimization is a recipe of organic methods used to increase the traffic of visitors to a website by obtaining a high-ranking placement in the search results page of any search engine including Google, Bing & Yahoo. 

SEO may target different kinds of search, including image search, video search, academic search, news search, or any industry-specific search.

But you don’t have to be overly amazed since, as it’s a common practice which is applied by digital marketers in today’s digital world.

Search Engine Optimization

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WHAT'S ALL ABOUT DIGITAL MARKETING ?

It’s no hidden fact that Digital media has grown to an extent where anyone can access information about almost everything through online from anywhere and at any time. The business world has changed a lot and has evolved from a business community where the messages consumers got about the company’s products or services consisted of only what the organizations wanted them to know.

Digital Marketing

People want brands they can believe, companies that know them, communications that are personalized and relevant, and offers tailored services to their needs and preferences. 

It may come as a surprise to many of you, but digital marketing can make or break your website’s online presence. It is one of the most trending marketing methods through which companies extend their reach in the market through the help of Digital Media. Digital marketing is an umbrella term for the marketing of products or services using digital technologies.

 The purpose of digital marketing is to connect a business or organization with its target audience via digital channels. Digital marketing gurus in the current market use a variety of methods to target and reach out to users in order to grab their attention and begin the process of selling to them.

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