SOCIAL MEDIA ADVERTISING AND IT'S VARIANTS

Social Media Optimization & Marketing

There won't be many who haven’t heard about Social Media in today’s world. Its reach has gone to the level where people living in remote villages has accounts on various social media platforms even if they don’t have much idea about digital marketing or how social media actually works in today’s digital world.

In simple words, Social Media is a platform that lets us participate in social networking. Social media platforms like Facebook, Twitter, LinkedIn, Instagram etc are famous throughout the world for work related networking or fun related networking. Facebook and Whatsapp are used by the people of all demographics whereas LinkedIn is very popular for professional or work-related networking.

We can share our posts on various social media platforms to improve personal or business visibility. In today’s digital world, it is the best source for news updates, marketing, education, and entertainment.

In today’s market, consumers prefer to see referrals, reviews over Google search results, or a website before purchasing any product. To survive in the industry, we need to learn what people say about us. You need to actively participate in relevant communities to interact and influence masses. You need to engage with social media to manage your online reputation. A wisely implemented Social Media Campaign strategy can give a great boost to your business.

Social Media Advertising has 2 variants, Social Media Marketing (SMM) and Social Media Optimization (SMO). 

“Social Media Optimization”

Social Media Optimization should be considered as a combination of word-of-mouth advertising, customer relations, relationship networking, and public relations. The nurturing and growth in Social Media Optimization is in the same way as of traditional publicity and direct sales.

Different platforms of social media include social networking sites such as Facebook, Twitter, video and blogging sites and social news and bookmarking sites. In general, social media optimization refers to making a website and its content visible and optimized for sharing across various social media and networking sites.

Many techniques are involved including creating reliable content for the audience and sharing them across the net through back-linking. Optimizing the content by including needed keywords, initiating social sign-ins, installing social sharing buttons and including your company details which are your business URL, about the business, address, logo etc.

In short, SMO is all about the pull market strategy that marketers have been applying in business, but in digital terms.

Social Media - Facebook, Twitter, Linkedin, Google Plus.......

“Social Media Marketing”

Social Media Marketing is pushing out marketing messages or promotions through social media connections, profiles, and ads. SMM is the next step to SMO. In a plan, similar to AdWords, organizations can essentially assign a budget to a particular product or service and then target an audience with the insights into demographics that each social platform gives them. Through implementing ads across social networks, you could be saving money on your budget and be targeting much more accurately than the likes of Bing or AdWords.

Social media platforms like Facebook, Linkedin etc have their own separate setup of AdWords which can be used for companies or individuals in a very similar way as of Search Engine Marketing.The options that we get from the platforms are far different compared towards the Google Adwords.

Facebook enables you to advertise to its users who aren’t searching for your product. This means that Facebook Ads are a great way to generate awareness and interest for your product. If people don’t know about your products, they can’t be interested in what you have to sell and they won’t be searching for your product.

One of Facebook’s biggest strengths is the powerful targeting options. Facebook enables you to target users based on factors such as gender, age,  interests, and more(demographic search). Facebook also offers access to a very large audience at a very competitive price, and their retargeting option gives you, even more, control over who sees your ads and in at least some cases have been outperforming Google retargeting campaigns.

It’s always been said that information is power. But without a means of distributing this information, harness this power in an efficient manner won’t be possible. So, the importance of social media, a key player in the distribution of content and information in today’s world cannot be underestimated. The proper usage of both Social Media Optimization & Social Media Marketing can ensure that your reach in the market is assured. 

Team Chee-Ron's,

Vyasan H