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WHY INFLUENCER MARKETING MATTERS IN TODAY’S DIGITAL WORLD

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Imagine that you have to buy a product which is new to the market. You can Google about the product, view the company’s website, look at the reviews, but if you have a friend who has already bought the product, it’s no secret that you will trust his/her words more than anything. Influencer marketing works on the same concept. It’s said that ten years ago, it took a customer a minimum of four exposures to an ad before they took action regarding it. Today it takes a minimum of 16 exposures before a customer takes action. Companies are marketing their products through whatever media they can which might result in its overexposure eventually leading to the decreased level of interest in customers.
Influencer Marketing emerged and is becoming successful because of this reason. Even though Influencer Marketing is still fresh in the industry, it’s quickly proving to be one of the most effective social strategies, both cost wise and conversion wise for all kinds of businesses. The trust fact…

WHAT IS CONTENT MARKETING AND IT’S IMPORTANCE

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Microsoft founder, Bill Gates once quoted in an essay that, “content is king”. In the essay, which he wrote in 1996, he describes the future of Internet as a marketplace for content. Content marketing was being used long before the introduction of Digital Marketing. Marketers have been applying the power of content through mediums like newspapers, radio, television etc.
No marketer in today’s business world will under-estimate the power of content marketing. The popularity of content marketing is increasing day by day.Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. With the help of content marketing, companies can provide truly relevant and useful content to their prospects and customers to help them solve their issues.

MOBILE MARKETING – THE LATEST & SMARTEST

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It’s said that by 2020 the number of smart phone users in India will rise to 467.9 million. This is just the statistics for India. Now just imagine how huge the number will be with all the countries combined.
Mobile marketing has grown up to be an important segment in today’s business world. According to Wikipedia, Mobile Marketing is defined as the “marketing on or with a mobile device”. The phrase that Mobile is the future can’t be said anymore, because it has already arrived. If there are companies who haven’t identified their importance, are tailing behind in the market. 
Just take a walk around any major city and you’ll find more than enough people with faces glued to their smartphone screens. Simply ignoring the rise of mobile isn’t just an option if you want to thrive in the business world.

E-MAIL (ELECTRONIC MAIL) MARKETING – AN INDISPENSABLE STRATEGY.

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It is said that innovation can be done by anyone with the right mindset and correct ideas.Much like the first telegraph or phone call, the first email marked a historic moment in the evolution of communication. Invented by Mr. Shiva Ayyadurai, an Indian Born Scientist and entrepreneur, in the year 1982, Email still continues to be on the top of today’s mediums used for communication.
Email marketing is the technique of sending emails for promoting products and/or services of Organizations. But a better meaning of email marketing can be said as the use of email to develop relationships with potential customers and/or clients.

SOCIAL MEDIA ADVERTISING AND IT'S VARIANTS

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There won't be many who haven’t heard about Social Media in today’s world. Its reach has gone to the level where people living in remote villages has accounts on various social media platforms even if they don’t have much idea about digital marketing or how social media actually works in today’s digital world.
In simple words, Social Media is a platform that lets us participate in social networking. Social media platforms like Facebook, Twitter, LinkedIn, Instagram etc are famous throughout the world for work related networking or fun related networking. Facebook and Whatsapp are used by the people of all demographics whereas LinkedIn is very popular for professional or work-related networking.

WHAT'S SEARCH ENGINE MARKETING (SEM) AND HOW IT WORKS

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Imagine that you are in a hurry and you need to quickly find some details regarding something in online. You will be definitely clicking on the first page which shows up on top of the web page of the search engine. It’s like natural for us for going behind whatpops upon the top.
Companies make sure that, their websites show on the top of the web pages through the help of Search Engine Marketing (SEM). It’s true that SEM also involves paid method option along with organic methods and there are many websites which have good visibility in the search engines without the help of paid option of SEM but in today’s world of cut-throat competition, we should try all the possibilities for thriving in business. SEM techniques can power-up the existing content of the website to a level where regular SEO techniques may not be possible to do.
In Search Engine Marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for companies to spend its cash on the ads.…

SEO - OPTIMIZE YOUR CONTENT IN SEARCH ENGINES

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Search Engine Optimization, as hi-fi as the name sounds, is a very important term in digital marketing.Search engine optimization is a recipe of organic methods used to increase the traffic of visitors to a website by obtaining a high-ranking placement in the search results page of any search engine including Google, Bing & Yahoo. 
SEO may target different kinds of search, including image search, video search, academic search, news search, or any industry-specific search.
But you don’t have to be overly amazed since, as it’s a common practice which is applied by digital marketers in today’s digital world.