Wednesday, July 12, 2017
Influencer Marketing emerged and is becoming successful because of this reason. Even though Influencer Marketing is still fresh in the industry, it’s quickly proving to be one of the most effective social strategies, both cost wise and conversion wise for all kinds of businesses. The trust factor in Influencer Marketing is said to be mainly because of basic human nature. As we all tend to observe what others buy and try to make decisions regarding buying the same as per the experience of the original buyer.
Tuesday, July 11, 2017
Microsoft founder, Bill Gates once quoted in an essay that, “content is king”. In the essay, which he wrote in 1996, he describes the future of Internet as a marketplace for content. Content marketing was being used long before the introduction of Digital Marketing. Marketers have been applying the power of content through mediums like newspapers, radio, television etc.
No marketer in today’s business world will under-estimate the power of content marketing. The popularity of content marketing is increasing day by day. Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. With the help of content marketing, companies can provide truly relevant and useful content to their prospects and customers to help them solve their issues.
Monday, July 10, 2017
It’s said that by 2020 the number of smart phone users in India will rise to 467.9 million. This is just the statistics for India. Now just imagine how huge the number will be with all the countries combined.
Just take a walk around any major city and you’ll find more than enough people with faces glued to their smartphone screens. Simply ignoring the rise of mobile isn’t just an option if you want to thrive in the business world.
Friday, July 7, 2017
|Electronic Mail Marketing|
It is said that innovation can be done by anyone with the right mindset and correct ideas. Much like the first telegraph or phone call, the first email marked a historic moment in the evolution of communication. Invented by Mr. Shiva Ayyadurai, an Indian Born Scientist and entrepreneur, in the year 1982, Email still continues to be on the top of today’s mediums used for communication.
Email marketing is the technique of sending emails for promoting products and/or services of Organizations. But a better meaning of email marketing can be said as the use of email to develop relationships with potential customers and/or clients.
Thursday, July 6, 2017
There won't be many who haven’t heard about Social Media in today’s world. Its reach has gone to the level where people living in remote villages has accounts on various social media platforms even if they don’t have much idea about digital marketing or how social media actually works in today’s digital world.
In simple words, Social Media is a platform that lets us participate in social networking. Social media platforms like Facebook, Twitter, LinkedIn, Instagram etc are famous throughout the world for work related networking or fun related networking. Facebook and Whatsapp are used by the people of all demographics whereas LinkedIn is very popular for professional or work-related networking.
Wednesday, July 5, 2017
Imagine that you are in a hurry and you need to quickly find some details regarding something in online. You will be definitely clicking on the first page which shows up on top of the web page of the search engine. It’s like natural for us for going behind what pops up on the top.
Companies make sure that, their websites show on the top of the web pages through the help of Search Engine Marketing (SEM). It’s true that SEM also involves paid method option along with organic methods and there are many websites which have good visibility in the search engines without the help of paid option of SEM but in today’s world of cut-throat competition, we should try all the possibilities for thriving in business. SEM techniques can power-up the existing content of the website to a level where regular SEO techniques may not be possible to do.
In Search Engine Marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for companies to spend its cash on the ads. Each visitor incrementally improves the website’s rankings in organic search results. Search Engine Marketing reaches consumers at exactly the right time: when they want new information. Prospective customers will automatically search for the info they want in the Search Engines. Unlike the majority of digital advertising, Search Engine Marketing is non - trespassing and does not interrupt the user’s tasks.
Tuesday, July 4, 2017
Search Engine Optimization, as hi-fi as the name sounds, is a very important term in digital marketing. Search engine optimization is a recipe of organic methods used to increase the traffic of visitors to a website by obtaining a high-ranking placement in the search results page of any search engine including Google, Bing & Yahoo.
SEO may target different kinds of search, including image search, video search, academic search, news search, or any industry-specific search.
But you don’t have to be overly amazed since, as it’s a common practice which is applied by digital marketers in today’s digital world.