SOCIAL MEDIA ADVERTISING AND IT'S VARIANTS

Social Media Optimization & Marketing

There won't be many who haven’t heard about Social Media in today’s world. Its reach has gone to the level where people living in remote villages has accounts on various social media platforms even if they don’t have much idea about digital marketing or how social media actually works in today’s digital world.

In simple words, Social Media is a platform that lets us participate in social networking. Social media platforms like Facebook, Twitter, LinkedIn, Instagram etc are famous throughout the world for work related networking or fun related networking. Facebook and Whatsapp are used by the people of all demographics whereas LinkedIn is very popular for professional or work-related networking.

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WHAT'S ALL ABOUT DIGITAL MARKETING ?

It’s no hidden fact that Digital media has grown to an extent where anyone can access information about almost everything through online from anywhere and at any time. The business world has changed a lot and has evolved from a business community where the messages consumers got about the company’s products or services consisted of only what the organizations wanted them to know.

Digital Marketing

People want brands they can believe, companies that know them, communications that are personalized and relevant, and offers tailored services to their needs and preferences. 

It may come as a surprise to many of you, but digital marketing can make or break your website’s online presence. It is one of the most trending marketing methods through which companies extend their reach in the market through the help of Digital Media. Digital marketing is an umbrella term for the marketing of products or services using digital technologies.

 The purpose of digital marketing is to connect a business or organization with its target audience via digital channels. Digital marketing gurus in the current market use a variety of methods to target and reach out to users in order to grab their attention and begin the process of selling to them.

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IT’S FRIDAY, HAVE YOU GOOGLED WHAT TO DO FOR THE WEEKEND?

Finally, the weekend has arrived. All the pressure, cribbing on work, gossiping about colleagues can take a break for the next two days. Right now there will be many sitting in their office cubicles thinking about partying, traveling to hometown or going away to the outskirts of the city to escape from the traffic and for peace. But where will you go?

If it was a few years back, you would have to find the phone number of the clubs or resorts from directories, call them up, check the availability and had to beg to book a table or a room for you and your friends. If it was a bike trip with your friends you would have to ask around regarding the places, ask everyone on the road for directions.

But thanks to the Internet, everything is available online right now. Nowadays, there are apps through which you can visit the online pages of multiple clubs and view their services. You can view the images of the clubs, check the availability or book tables. This doesn’t stop with clubs. You can just type “best places in the outskirts of Bangalore for a weekend getaway". If you are planning to go for a movie with your family you can book the tickets through bookmyshow. 

The reach of internet in the entertainment and service industry has gone to a level where you can avail services from every industry in the market, ranging from cinema to sports. Everything through online.

Digital Marketing has evolved to a level where now we can access information of almost everything which is registered in the net. And we know that companies who want to sell their products will definitely want to have their presence in the online world. Everyone knows that constant up gradation is needed to stay in the business world where the competition is cut-throat.

The kind of presence I was mentioning isn’t only limited to weekend fun but to almost everything. Today, you can sit in your home and buy vegetables and fruits which were not possible a few years back. You can view multiple companies, who will be in the same business and select the one, whom you feel is best. Best thing is that the general public who doesn’t have in-depth knowledge of the process can avail the services of these companies through the help of internet. The main reason being the simplicity in the process. You just have to type in the search engine about what you want. Google and similar search engines will provide you with all the information you need. The back-end process regarding who will come first will be done by Google on how strong the online presence of the company is in the market.

Anyway, enough about all that. It’s Friday. Forget all the things you have encountered this week. Start planning now itself to make your weekend fun and peaceful. Make sure you enjoy hard as much as you work. Have a great weekend.

Team Chee-Ron's

Vyasan H.

DIGITAL & TRADITIONAL MARKETING : AN OVERVIEW

Digital Marketing is one of the terms that have become quickly popular in the past few years in the market. There are many people who still confuse it with the offline ways of how marketing was done earlier.

Digital Marketing

Very recently a friend of mine who works in a Radio entertainment company told me that she had held a campaign which she had to ask the audience, questions regarding the movie industry like names of directors, musicians and directors were the price money was huge. Since the majority of the public knows only about the actors, it was slightly tough. She announced the questions in the morning and gave time till evening and first 10 who called with right answers won the rewards. The sponsors also promoted their companies through the campaign.

A few months back I heard from a BPO manager who works in a real estate company about a Facebook campaign his company organised that resulted in a spike in the sale of properties to an extra 70%.

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BANGALORE RAMADAN RUSH 2017

Ramadan Kareem

So, it’s finally the time of the year where you can start nagging your friends of the Muslim community for giving you treats or forcing them to invite you to their homes, so that you can go and start munching on the delicious Ramadan delicacies made for them by their families.

Ramadan is a special month of the year for over one billion Muslims throughout the world.  It is believed the Holy Quran "was sent down from heaven, guidance unto men, a declaration of direction, and a means of Salvation".

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