Showing posts with the label Bangalore


IN TODAY’S DIGITAL WORLD One of the very recent news buzzing in the net is regarding the shutdown of the Facebook robot after it invented its own language. Researchers noticed that Artificial Intelligence they had created has started to make up their own code words. Even though it initially sound rubbish, later it became clear that the machines – nicknamed Bob and Alice – were actually communicating with one another. Days after Tesla CEO Elon Musk said that artificial intelligence (AI) was the biggest risk, the social media giant Facebook had to pull the plug on the AI system that its researchers were working on "because things got out of hand". The trouble was, while the bots were rewarded for negotiating with each other, they were not rewarded for negotiating in English, which led the bots to develop a language of their own. In another technological development in business


Digital Marketing, the term which is so hyped up in our current digital world had its origins in the 1980s. Its said that in the 1980s, a company called SoftAd Group developed advertising campaigns for automobile companies. The Public sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives. A revolution in Digital Media which got ignited there is still spreading like wild fire.


Before going deeply into this, we should first know, why Bangalore?
Bangalore is one of the best places in the world to live in. The capital city is home to almost 10.1 million people from different parts of India and from around the world. If you check online you can find blogs, entertaining stories, and even romantic songs about the city. Bangaloreans are known to be very friendly, welcoming and respectable people. You can see that just by observing the number of Indians from other states and even foreigners who have been living in this city for years.


There is an old saying that “A man is known by his work”. It actually means how he is seen in the society, how good is he to others etc,. If we look at this in a corporate viewpoint, it can have a meaning that a man will be known by his skill sets, in the sense what all he can do to make a profit for the companies.
Having multi skills in today’s world is a common thing. Everybody wants their resume to be filled with whatever they can put and get benefited from it. But what matters is the quality of what you put in, how good you are in it and how it will benefit you.
Learning a new skill might be hard for the majority of the people because it’s hard to learn something new while they are already having their regular work. Simple answer for this is engaging in something which is familiar and easy to you. Digital Marketing is one of those fields where anyone who has skills in social media, marketing, analytics, videography or even content writing skills can engage in.


There is no doubt that Digital Marketing is one of the most popular terms in the current business world. One of the reasons for the popularity being the widespread use of the internet by the world population.
Digital marketing is a branch of Marketing which involves the promotion, branding and sales of products and services of various organisations. It involves the use of digital technologies and devices like the mobile phones where advertisements in the forms of text, images, flash, video, and audio are directly displayed to the potential customers.
As I have mentioned in my previous blog, the Facebook campaign organised by the Real Estate company fetched them more leads that helped them increase their sales through facebook.


Digital Marketing is one of the terms that have become quickly popular in the past few years in the market. There are many people who still confuse it with the offline ways of how marketing was done earlier.

Very recently a friend of mine who works in a Radio entertainment company told me that she had held a campaign which she had to ask the audience, questions regarding the movie industry like names of directors, musicians and directors were the price money was huge. Since the majority of the public knows only about the actors, it was slightly tough. She announced the questions in the morning and gave time till evening and first 10 who called with right answers won the rewards. The sponsors also promoted their companies through the campaign.

A few months back I heard from a BPO manager who works in a real estate company about a Facebook campaign his company organised that resulted in a spike in the sale of properties to an extra 70%.


So, it’s finally the time of the year where you can start nagging yourfriends of the Muslim community for giving you treats or forcing them to invite you to their homes, so that you can go and start munching on the delicious Ramadan delicacies made for them by their families.
Ramadan is a special month of the year for over one billion Muslims throughout the world. It is believed the Holy Quran"was sent down from heaven, guidance unto men, a declaration of direction, and a means of Salvation".