In 2017 and no one can refuse that the digital marketing era has well and truly arrived. The boom in social media, video marketing, user generated content and other forms of digital media & also smart phones, have caused digital marketing to grow at an extraordinary rate. Smart companies are battling to stay ahead of the competition in online marketing by getting to grips with the digital marketing phenomenon.
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One of the very recent news buzzing in the net is regarding the shutdown of the Facebook robot after it invented its own language. Researchers noticed that Artificial Intelligence they had created has started to make up their own code words. Even though it initially sound rubbish, later it became clear that the machines – nicknamed Bob and Alice – were actually communicating with one another. Days after Tesla CEO Elon Musk said that artificial intelligence (AI) was the biggest risk, the social media giant Facebook had to pull the plug on the AI system that its researchers were working on "because things got out of hand". The trouble was, while the bots were rewarded for negotiating with each other, they were not rewarded for negotiating in English, which led the bots to develop a language of their own.
Digital Marketing, the
term which is so hyped up in our current digital world had its origins in the
1980s. Its said that in the 1980s, a company called SoftAd Group developed
advertising campaigns for automobile companies. The Public sent in reader reply
cards found in magazines and received in return floppy disks that contained
multimedia content promoting various cars and free test drives. A revolution in
Digital Media which got ignited there is still spreading like wild fire.