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THE MEDIUM IS THE MESSAGE

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Herbert Marshall McLuhan, the media professor and philosopher who predicted the internet, that too 35 years ago before the medium was created, was honored today by Google Doodle in regards with his 106th birthday. Marshall McLuhan. The illustrated doodle subtly shows us, how he viewed the evolution of communication systems as he believed that the medium is more important than the actual message. The acoustic age, where communication was done orally; the literary age, which begins with the invention of writing; the print age, beginning with the invention of the printing press; and the electronic age, the broadcasting of information through computers.