SCOPE OF DIGITAL MARKETING-2017

Digital Marketing, the term which is so hyped up in our current digital world had its origins in the 1980s. Its said that in the 1980s, a company called SoftAd Group developed advertising campaigns for automobile companies. The Public sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives. A revolution in Digital Media which got ignited there is still spreading like wild fire.

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WHY “DIGITAL MARKETING TRAINING” IN BANGALORE?

Before going deeply into this, we should first know, why Bangalore?  

Bangalore-One of the best city in the world.

Bangalore is one of the best places in the world to live in. The capital city is home to almost 10.1 million people from different parts of India and from around the world. If you check online you can find blogs, entertaining stories, and even romantic songs about the city. Bangaloreans are known to be very friendly, welcoming and respectable people. You can see that just by observing the number of Indians from other states and even foreigners who have been living in this city for years.

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GOOGLE ADSENSE & AFFILIATE MARKETING- MUST HAVE TOOLS FOR MONEY MAKING

AdSense & Affiliate Marketing

“Making money through online by Blogging & YouTube channels”- We all must have seen banner ads or pop ups like this while surfing net. Many may consider this as hoax or links that might take them to harmful websites filled with viruses. But making money through blogging is something which is actually possible using certain techniques of Digital Marketing mainly Google AdSense & Affiliate Marketing.

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WHY INFLUENCER MARKETING MATTERS IN TODAY’S DIGITAL WORLD

Imagine that you have to buy a product which is new to the market. You can Google about the product, view the company’s website, look at the reviews, but if you have a friend who has already bought the product, it’s no secret that you will trust his/her words more than anything. Influencer marketing works on the same concept. It’s said that ten years ago, it took a customer a minimum of four exposures to an ad before they took action regarding it. Today it takes a minimum of 16 exposures before a customer takes action. Companies are marketing their products through whatever media they can which might result in its overexposure eventually leading to the decreased level of interest in customers.

Influencer Marketing

Influencer Marketing emerged and is becoming successful because of this reason. Even though Influencer Marketing is still fresh in the industry, it’s quickly proving to be one of the most effective social strategies, both cost wise and conversion wise for all kinds of businesses. The trust factor in Influencer Marketing is said to be mainly because of basic human nature. As we all tend to observe what others buy and try to make decisions regarding buying the same as per the experience of the original buyer.

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WHAT IS CONTENT MARKETING AND IT’S IMPORTANCE

Microsoft founder, Bill Gates once quoted in an essay that, “content is king”. In the essay, which he wrote in 1996, he describes the future of Internet as a marketplace for content. Content marketing was being used long before the introduction of Digital Marketing. Marketers have been applying the power of content through mediums like newspapers, radio, television etc.

Content Marketing

No marketer in today’s business world will under-estimate the power of content marketing. The popularity of content marketing is increasing day by day. Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. With the help of content marketing, companies can provide truly relevant and useful content to their prospects and customers to help them solve their issues.

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MOBILE MARKETING – THE LATEST & SMARTEST

It’s said that by 2020 the number of smart phone users in India will rise to 467.9 million. This is just the statistics for India. Now just imagine how huge the number will be with all the countries combined.

Mobile Marketing

Mobile marketing has grown up to be an important segment in today’s business world. According to Wikipedia, Mobile Marketing is defined as the “marketing on or with a mobile device”. The phrase that Mobile is the future can’t be said anymore, because it has already arrived. If there are companies who haven’t identified their importance, are tailing behind in the market. 

Just take a walk around any major city and you’ll find more than enough people with faces glued to their smartphone screens. Simply ignoring the rise of mobile isn’t just an option if you want to thrive in the business world.

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E-MAIL (ELECTRONIC MAIL) MARKETING – AN INDISPENSABLE STRATEGY.

Electronic Mail Marketing

It is said that innovation can be done by anyone with the right mindset and correct ideas. Much like the first telegraph or phone call, the first email marked a historic moment in the evolution of communication. Invented by Mr. Shiva Ayyadurai, an Indian Born Scientist and entrepreneur, in the year 1982, Email still continues to be on the top of today’s mediums used for communication.

Email marketing is the technique of sending emails for promoting products and/or services of Organizations. But a better meaning of email marketing can be said as the use of email to develop relationships with potential customers and/or clients.

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