Monday, July 3, 2017

WHAT'S ALL ABOUT DIGITAL MARKETING ?

It’s no hidden fact that Digital media has grown to an extent where anyone can access information about almost everything through online from anywhere and at any time. The business world has changed a lot and has evolved from a business community where the messages consumers got about the company’s products or services consisted of only what the organizations wanted them to know.

Imporantance In the Market
Digital Marketing

People want brands they can believe, companies that know them, communications that are personalized and relevant, and offers tailored services to their needs and preferences. 

It may come as a surprise to many of you, but digital marketing can make or break your website’s online presence. It is one of the most trending marketing methods through which companies extend their reach in the market through the help of Digital Media. Digital marketing is an umbrella term for the marketing of products or services using digital technologies.

 The purpose of digital marketing is to connect a business or organization with its target audience via digital channels. Digital marketing gurus in the current market use a variety of methods to target and reach out to users in order to grab their attention and begin the process of selling to them.
Read more »

Labels: , , , , , , ,

Friday, June 30, 2017

IT’S FRIDAY, HAVE YOU GOOGLED WHAT TO DO FOR THE WEEKEND?

Finally, the weekend has arrived. All the pressure, cribbing on work, gossiping about colleagues can take a break for the next two days. Right now there will be many sitting in their office cubicles thinking about partying, traveling to hometown or going away to the outskirts of the city to escape from the traffic and for peace. But where will you go?

Friday
If it was a few years back, you would have to find the phone number of the clubs or resorts from directories, call them up, check the availability and had to beg to book a table or a room for you and your friends. If it was a bike trip with your friends you would have to ask around regarding the places, ask everyone on the road for directions.

But thanks to the Internet, everything is available online right now. Nowadays, there are apps through which you can visit the online pages of multiple clubs and view their services. You can view the images of the clubs, check the availability or book tables. This doesn’t stop with clubs. You can just type “best places in the outskirts of Bangalore for a weekend getaway". If you are planning to go for a movie with your family you can book the tickets through bookmyshow


The reach of internet in the entertainment and service industry has gone to a level where you can avail services from every industry in the market, ranging from cinema to sports. Everything through online.

Digital Marketing has evolved to a level where now we can access information of almost everything which is registered in the net. And we know that companies who want to sell their products will definitely want to have their presence in the online world. Everyone knows that constant up gradation is needed to stay in the business world where the competition is cut-throat.

The kind of presence I was mentioning isn’t only limited to weekend fun but to almost everything. Today, you can sit in your home and buy vegetables and fruits which were not possible a few years back. You can view multiple companies, who will be in the same business and select the one, whom you feel is best. Best thing is that the general public who doesn’t have in-depth knowledge of the process can avail the services of these companies through the help of internet. The main reason being the simplicity in the process. You just have to type in the search engine about what you want. Google and similar search engines will provide you with all the information you need. The back-end process regarding who will come first will be done by Google on how strong the online presence of the company is in the market.


Anyway, enough about all that. It’s Friday. Forget all the things you have encountered this week. Start planning now itself to make your weekend fun and peaceful. Make sure you enjoy hard as much as you work. Have a great weekend.

Team Chee-Ron's
Vyasan H.

Labels: , , , , , ,

Thursday, June 29, 2017

DIGITAL MARKETING : A SKILL TO HAVE


There is an old saying that “A man is known by his work”. It actually means how he is seen in the society, how good is he to others etc,. If we look at this in a corporate viewpoint, it can have a meaning that a man will be known by his skill sets, in the sense what all he can do to make a profit for the companies.

A Skill To Have
A Must Have Skill In The Digital World
Having multi skills in today’s world is a common thing. Everybody wants their resume to be filled with whatever they can put and get benefited from it. But what matters is the quality of what you put in, how good you are in it and how it will benefit you.

Learning a new skill might be hard for the majority of the people because it’s hard to learn something new while they are already having their regular work. Simple answer for this is engaging in something which is familiar and easy to you. Digital Marketing is one of those fields where anyone who has skills in social media, marketing, analytics, videography or even content writing skills can engage in.
Read more »

Labels: , , , , ,

Wednesday, June 28, 2017

DIGITAL MARKETING IN TODAY'S JOB MARKET



There is no doubt that Digital Marketing is one of the most popular terms in the current business world. One of the reasons for the popularity being the widespread use of the internet by the world population.

Job Market
Digital Marketing In Today's Job Market
Digital marketing is a branch of Marketing which involves the promotion, branding and sales of products and services of various organisations. It involves the use of digital technologies and devices like the mobile phones where advertisements in the forms of text, images, flash, video, and audio are directly displayed to the potential customers.

As I have mentioned in my previous blog, the Facebook campaign organised by the Real Estate company fetched them more leads that helped them increase their sales through facebook.
Read more »

Labels: , , , ,

Tuesday, June 27, 2017

DIGITAL & TRADITIONAL MARKETING : AN OVERVIEW

Digital Marketing is one of the terms that have become quickly popular in the past few years in the market. There are many people who still confuse it with the offline ways of how marketing was done earlier.
Digital vs Traditional
Digital Marketing

Very recently a friend of mine who works in a Radio entertainment company told me that she had held a campaign which she had to ask the audience, questions regarding the movie industry like names of directors, musicians and directors were the price money was huge. Since the majority of the public knows only about the actors, it was slightly tough. She announced the questions in the morning and gave time till evening and first 10 who called with right answers won the rewards. The sponsors also promoted their companies through the campaign.

A few months back I heard from a BPO manager who works in a real estate company about a Facebook campaign his company organised that resulted in a spike in the sale of properties to an extra 70%.
Read more »

Labels: , , , , , ,

Saturday, June 24, 2017

BANGALORE RAMADAN RUSH 2017


Happy Ramadan
Ramadan Kareem
So, it’s finally the time of the year where you can start nagging your friends of the Muslim community for giving you treats or forcing them to invite you to their homes, so that you can go and start munching on the delicious Ramadan delicacies made for them by their families.

Ramadan is a special month of the year for over one billion Muslims throughout the world.  It is believed the Holy Quran "was sent down from heaven, guidance unto men, a declaration of direction, and a means of Salvation".
Read more »

Labels: , , , ,

Sunday, July 24, 2016

Digital Marketing Structure

Chee-Ron's-Digital Marketing Training Institute
Digital Marketing is a term used to describe the marketing services via internet used to attract, engage and convert customers online. The rise of smart phones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms. Now usage of internet is growing rapidly, people are more engage on internet. Now every start-up or branded business changes their marketing strategy from offline to online marketing. They have specific budget for digital marketing. Now digital marketing is heart of every business success. Digital Marketing includes multiple modules to attract & engage with customers such as search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing, socialmedia marketing, social media optimization, e-mail marketing, display advertising, e–books, Adsense & Affiliate Marketing, Mobile Marketing and any other form of digital media.
Digital Marketing is commonly remarked as 'online marketing', 'internet marketing' or 'web marketing'. The term Digital Marketing has matured in quality overtime, significantly in bound countries. Within the USA 'Online Marketing' remains prevailing, in Italy is referred as 'web marketing' but in the UK and worldwide, 'Digital Marketing' has become the most common term, especially after the year 2013



The Major Channels of Digital Marketing are:

Website: Either a private web site or a company web site or perhaps a private diary hosted on a shared platform (like WordPress or wix). for several campaigns a web site is that the place to begin and therefore the destination i.e. you run a digital promoting campaign to market a web site (starting point) with the aim of obtaining a lot of guests (destination).


Search Engine Marketing/Search Engine Optimization: Search Marketing is that the basis of Internet Marketing and consists of 2 necessary activities, SEO and SEM. there's tons of confusion regarding these terms. The distinction between SEO and SEM is just that program optimization is an element of program Marketing or Search Marketing because it is wide renowned. Each processes aim in increasing visibility in search engines. SEO is regarding optimizing the net property to urge higher rankings within the search results whereas SEM goes on the far side SEO. It involves alternative strategies also which may get you additional program guests like PPC advertising.
Social Media Marketing: Social media marketing (SMM) is a form of Internet marketing (Digital Marketing) that utilizes networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 
SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, Google+, Pinterest, Instagram and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.

Content Marketing: In the past when we discussed SEO we basically implied third party referencing yet this pattern has changed following 2011 and substance promoting has turned into the new SEO. This essentially implies great substance has turned out to be again the establishment of SEO and it is through substance that you will assemble a superior Internet nearness and not through shabby external link establishment systems.
Email Marketing: Email is not dead but rather actually it is a standout amongst the most vital instruments in each Internet Marketing effort. In spite of the impact of online networking, email is still the most effective approach to change over guests or readers into clients.
As far as advertising, email marketing is the way toward social event email addresses from individuals inspired by your items or administrations with the end goal of sending them newsletters or offers.
Mobile Marketing: These days more and more users use their mobile phones to search the web, engage on Facebook, twitter & other social media sites, or find products or services to buy online. In fact it is estimated that 30% of the traffic coming to a website is from mobile (Check your Google analytics reports and you will be surprised).
Mobile marketing is about creating content or ads that is viewable and suitable for a mobile device. For example: websites should have mobile friendly versions and an advertisement shown on a mobile device may take into account the location of the device and show the nearest shops that sell the particular product.


want to know more about digital marketing details then click to http://goo.gl/pcvecS 

https://www.facebook.com/cheerons.in/