In 2017 and no one can refuse that the digital marketing era has well and truly arrived. The boom in social media, video marketing, user generated content and other forms of digital media & also smart phones, have caused digital marketing to grow at an extraordinary rate. Smart companies are battling to stay ahead of the competition in online marketing by getting to grips with the digital marketing phenomenon.
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Before going deeply into this, we should first know, why Bangalore?
Bangalore-One of the best city in the world.
Bangalore is one of the best places in the world to live in. The capital city is home to almost 10.1 million people from different parts of India and from around the world. If you check online you can find blogs, entertaining stories, and even romantic songs about the city. Bangaloreans are known to be very friendly, welcoming and respectable people. You can see that just by observing the number of Indians from other states and even foreigners who have been living in this city for years.
Microsoft founder, Bill Gates once quoted in an essay that, “content is king”. In the essay, which he wrote in 1996, he describes the future of Internet as a marketplace for content. Content marketing was being used long before the introduction of Digital Marketing. Marketers have been applying the power of content through mediums like newspapers, radio, television etc.
No marketer in today’s business world will under-estimate the power of content marketing. The popularity of content marketing is increasing day by day.Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. With the help of content marketing, companies can provide truly relevant and useful content to their prospects and customers to help them solve their issues.
Finally, the weekend has arrived. All the pressure, cribbing on work, gossiping about colleagues can take a break for the next two days. Right now there will be many sitting in their office cubicles thinking about partying, traveling to hometown or going away to the outskirts of the city to escape from the traffic and for peace. But where will you go?
If it was a few years back, you would have to find the phone number of the clubs or resorts from directories, call them up, check the availability and had to beg to book a table or a room for you and your friends. If it was a bike trip with your friends you would have to ask around regarding the places, ask everyone on the road for directions.
But thanks to the Internet, everything is available online right now. Nowadays, there are apps through which you can visit the online pages of multiple clubs and view their services. You can view the images of the clubs, check the availability or book tables. This doesn’t stop with clubs. You can just type “best places in the outskirts of Bangalore for a weekend getaway". If you are planning to go for a movie with your family you can book the tickets through bookmyshow.
The reach of internet in the entertainment and service industry has gone to a level where you can avail services from every industry in the market, ranging from cinema to sports. Everything through online.
Digital Marketing has evolved to a level where now we can access information of almost everything which is registered in the net. And we know that companies who want to sell their products will definitely want to have their presence in the online world. Everyone knows that constant up gradation is needed to stay in the business world where the competition is cut-throat.
The kind of presence I was mentioning isn’t only limited to weekend fun but to almost everything. Today, you can sit in your home and buy vegetables and fruits which were not possible a few years back. You can view multiple companies, who will be in the same business and select the one, whom you feel is best. Best thing is that the general public who doesn’t have in-depth knowledge of the process can avail the services of these companies through the help of internet. The main reason being the simplicity in the process. You just have to type in the search engine about what you want. Google and similar search engines will provide you with all the information you need. The back-end process regarding who will come first will be done by Google on how strong the online presence of the company is in the market.
Anyway, enough about all that. It’s Friday. Forget all the things you have encountered this week. Start planning now itself to make your weekend fun and peaceful. Make sure you enjoy hard as much as you work. Have a great weekend.