IN TODAY’S DIGITAL WORLD

One of the very recent news buzzing in the net is regarding the shutdown of the Facebook robot after it invented its own language. Researchers noticed that Artificial Intelligence they had created has started to make up their own code words. Even though it initially sound rubbish, later it became clear that the machines – nicknamed Bob and Alice – were actually communicating with one another. Days after Tesla CEO Elon Musk said that artificial intelligence (AI) was the biggest risk, the social media giant Facebook had to pull the plug on the AI system that its researchers were working on "because things got out of hand". The trouble was, while the bots were rewarded for negotiating with each other, they were not rewarded for negotiating in English, which led the bots to develop a language of their own.

"IN TODAY’S DIGITAL WORLD"

In another technological development in business

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WHAT'S SEARCH ENGINE MARKETING (SEM) AND HOW IT WORKS

Imagine that you are in a hurry and you need to quickly find some details regarding something in online. You will be definitely clicking on the first page which shows up on top of the web page of the search engine. It’s like natural for us for going behind what pops up on the top.

SEM - Organic Ad & PPC Ad

Companies make sure that, their websites show on the top of the web pages through the help of Search Engine Marketing (SEM). It’s true that SEM also involves paid method option along with organic methods and there are many websites which have good visibility in the search engines without the help of paid option of SEM but in today’s world of cut-throat competition, we should try all the possibilities for thriving in business. SEM techniques can power-up the existing content of the website to a level where regular SEO techniques may not be possible to do.

In Search Engine Marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for companies to spend its cash on the ads. Each visitor incrementally improves the website’s rankings in organic search results. Search Engine Marketing reaches consumers at exactly the right time: when they want new information. Prospective customers will automatically search for the info they want in the Search Engines. Unlike the majority of digital advertising, Search Engine Marketing is non - trespassing and does not interrupt the user’s tasks.

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