Tuesday, August 1, 2017
What is a start-up? Any newly established organization for business purposes or non-profit reasons can be called as a start-up. All corporate in existence was once a start-up, the majority raised from scratch through blood and sweat by those who worked for it. The term which was not so familiar with the general public about 5-10 years back gained huge importance with the quick success of many brands like Amazon, Alibaba, Flipkart, Myntra etc,. in our country. There are many who have won and lost in the start-up war. Many have withstood the difficulties they have faced and many have risen and fallen due to a million reasons. Start-ups also provide a platform to many individuals who want to have a start in the corporate field.
Starting up your own venture is one of the most exhilarating business. Some of the big questions that the entrepreneurs face are how to reach masses, how to make your business resonate, how to drive your business results, how to be successful, and how to fulfill your dreams with a shoestring budget?
Friday, July 28, 2017
The most recent update regarding, going pro-digital in India will be of Jio. On July 21st Ambani has announced that Reliance Jio will offer free 4G-enabled phones to all its subscribers, although buyers will have to put down a “fully refundable” one-time security deposit of Rs1,500. Ambani has mentioned that Jio is specifically targeting crores of Indians who are still not able to access digital empowerment. This single move by Reliance Jio will likely break tariff barriers in India, one of the world’s largest telecom markets, where even today, only one in three users can afford a smartphone. With one stroke, not only has Reliance Jio promised a data-filled life for these low-end telecom customers, this single move is likely to also shake up India’s telecom market like never before.
About 323 million people in India accessed the internet through their mobile phones in 2016, which corresponds to about 24.3 percent of the country’s population. Both figures are forecast to increase in the coming years, with projections to amount to 524.5 million and around 37.4 percent respectively in 2021. Mobile internet usage in India varies according to people's living areas. As of 2016, India had an estimate of 262 million mobile internet users living in urban communities, and 109 million living in rural areas. These data will be soon changing due to the introduction of Jio Phone.
Besides this, Reliance has also announced to give free Wi-Fi to college students, 3 crores may benefit. The company has already submitted a proposal in this regard to the Human Resource Development (HRD) ministry. Reliance Jio had last month made a presentation before the HRD ministry and expressed a desire to connect close to 38,000 colleges (technical and non-technical) across India by deploying free Wi-Fi connectivity. Reliance Jio’s free WiFi service is known as JioNet, and it is available in some cities already. Reliance Jio users who recharge for the service will find that the service also gives them access to some data on the Jio free WiFi services. Users can log in to the Jio WiFi with their Jio number, and access the high-speed internet via WiFi.
Tuesday, July 25, 2017
Change is inevitable. Everything & anything changes according to time and situations. What all we see today is an up gradation of previously existing things and ideas. Marketing, which we see today is a completely different version than it was a 100 hundred years ago. The methods of advertisement and promotion techniques have changed a great deal according to time and situations. World of marketing has turned completely Digital and today companies are competing themselves to increase their presence in the online world. Funny thing is that Digital Marketing itself is a field where updating happen on a constant basis. The marketers should keep on learning according to the changes that happen in the industry.
In this article let's take a look into some of the most recent trends in Digital Marketing of 2017.
1. Multichannel Marketing Gaining More Importance
The number of platforms where we can reach our customers has continued to grow at an amazing speed after the introduction of Digital Marketing for promotion activities. Marketers have used these different opportunities to engage with their customers resulting in unconnected customer experience. Today, a shift in thinking is happening: from a focus on channels to a focus on audiences. In practice, this means that instead of communicating through different channels (and to the consumers that happen to be there), leading companies are increasingly building audiences and engaging with them across channels.
The increasing sophistication of marketing and advertising technologies is making it possible in the digital world. For example, through the development of data management platforms, we can more and more easily build customer journeys across own media (e.g. email) and bought media (e.g. display advertising). Going forward, companies which are able to build engaging customer journeys with the right audiences across different channels are sure to gain a competitive advantage.
Thursday, July 20, 2017
Digital Marketing, the term which is so hyped up in our current digital world had its origins in the 1980s. Its said that in the 1980s, a company called SoftAd Group developed advertising campaigns for automobile companies. The Public sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives. A revolution in Digital Media which got ignited there is still spreading like wild fire.