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IN TODAY’S DIGITAL WORLD

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IN TODAY’S DIGITAL WORLD One of the very recent news buzzing in the net is regarding the shutdown of the Facebook robot after it invented its own language. Researchers noticed that Artificial Intelligence they had created has started to make up their own code words. Even though it initially sound rubbish, later it became clear that the machines – nicknamed Bob and Alice – were actually communicating with one another. Days after Tesla CEO Elon Musk said that artificial intelligence (AI) was the biggest risk, the social media giant Facebook had to pull the plug on the AI system that its researchers were working on "because things got out of hand". The trouble was, while the bots were rewarded for negotiating with each other, they were not rewarded for negotiating in English, which led the bots to develop a language of their own. In another technological development in business

HOW DIGITAL MARKETING HELPS START-UPS

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What is a start-up? Any newly established organization for business purposes or non-profit reasons can be called as a start-up. All corporate in existence was once a start-up, the majority raised from scratch through blood and sweat by those who worked for it. The term which was not so familiar with the general public about 5-10 years back gained huge importance with the quick success of many brands like Amazon, AlibabaFlipkart, Myntra etc,. in our country. There are many who have won and lost in the start-up war. Many have withstood the difficulties they have faced and many have risen and fallen due to a million reasons. Start-ups also provide a platform to many individuals who want to have a start in the corporate field.
Starting up your own venture is one of the most exhilarating business. Some of the big questions that the entrepreneurs face are how to reach masses, how to make your business resonate, how to drive your business results, how to be successful, and how to fulfill yo…

INDIA & IT'S INTERNET USAGE

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The most recent update regarding, going pro-digital in India will be of Jio. On July 21st Ambani has announced that Reliance Jio will offer free 4G-enabled phones to all its subscribers, although buyers will have to put down a “fully refundable” one-time security deposit of Rs1,500. Ambani has mentioned that Jio is specifically targeting crores of Indians who are still not able to access digital empowerment. This single move by Reliance Jio will likely break tariff barriers in India, one of the world’s largest telecom markets, where even today, only one in three users can afford a smartphone. With one stroke, not only has Reliance Jio promised a data-filled life for these low-end telecom customers, this single move is likely to also shake up India’s telecom market like never before.
About 323 million people in India accessed the internet through their mobile phones in 2016, which corresponds to about 24.3 percent of the country’s population. Both figures are forecast to increase in th…

9 RECENT TRENDS IN DIGITAL MARKETING - 2017

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Change is inevitable. Everything & anything changes according to time and situations. What all we see today is an up gradation of previously existing things and ideas. Marketing, which we see today is a completely different version than it was a 100 hundred years ago. The methods of advertisement and promotion techniques have changed a great deal according to time and situations. World of marketing has turned completely Digital and today companies are competing themselves to increase their presence in the online world. Funny thing is that Digital Marketing itself is a field where updating happen on a constant basis. The marketers should keep on learning according to the changes that happen in the industry.
In this article let's take a look into some of the most recent trends in Digital Marketing of 2017.
1.Multichannel Marketing Gaining More ImportanceThe number of platforms where we can reach our customers has continued to grow at an amazing speed after the introduction of Digi…

THE MEDIUM IS THE MESSAGE

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Herbert Marshall McLuhan, the media professor and philosopher who predicted the internet, that too 35 years ago before the medium was created, was honored today by Google Doodle in regards with his 106th birthday. Marshall McLuhan. The illustrated doodle subtly shows us, how he viewed the evolution of communication systems as he believed that the medium is more important than the actual message. The acoustic age, where communication was done orally; the literary age, which begins with the invention of writing; the print age, beginning with the invention of the printing press; and the electronic age, the broadcasting of information through computers.

SCOPE OF DIGITAL MARKETING-2017

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Digital Marketing, the term which is so hyped up in our current digital world had its origins in the 1980s. Its said that in the 1980s, a company called SoftAd Group developed advertising campaigns for automobile companies. The Public sent in reader reply cards found in magazines and received in return floppy disks that contained multimedia content promoting various cars and free test drives. A revolution in Digital Media which got ignited there is still spreading like wild fire.

WHY “DIGITAL MARKETING TRAINING” IN BANGALORE?

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Before going deeply into this, we should first know, why Bangalore?
Bangalore is one of the best places in the world to live in. The capital city is home to almost 10.1 million people from different parts of India and from around the world. If you check online you can find blogs, entertaining stories, and even romantic songs about the city. Bangaloreans are known to be very friendly, welcoming and respectable people. You can see that just by observing the number of Indians from other states and even foreigners who have been living in this city for years.

GOOGLE ADSENSE & AFFILIATE MARKETING- MUST HAVE TOOLS FOR MONEY MAKING

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“Making money through online by Blogging & YouTube channels”- We all must have seen banner ads or pop ups like this while surfing net. Many may consider this as hoax or links that might take them to harmful websites filled with viruses. But making money through blogging is something which is actually possible using certain techniques of Digital Marketing mainly Google AdSense & Affiliate Marketing.

WHY INFLUENCER MARKETING MATTERS IN TODAY’S DIGITAL WORLD

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Imagine that you have to buy a product which is new to the market. You can Google about the product, view the company’s website, look at the reviews, but if you have a friend who has already bought the product, it’s no secret that you will trust his/her words more than anything. Influencer marketing works on the same concept. It’s said that ten years ago, it took a customer a minimum of four exposures to an ad before they took action regarding it. Today it takes a minimum of 16 exposures before a customer takes action. Companies are marketing their products through whatever media they can which might result in its overexposure eventually leading to the decreased level of interest in customers.
Influencer Marketing emerged and is becoming successful because of this reason. Even though Influencer Marketing is still fresh in the industry, it’s quickly proving to be one of the most effective social strategies, both cost wise and conversion wise for all kinds of businesses. The trust fact…

WHAT IS CONTENT MARKETING AND IT’S IMPORTANCE

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Microsoft founder, Bill Gates once quoted in an essay that, “content is king”. In the essay, which he wrote in 1996, he describes the future of Internet as a marketplace for content. Content marketing was being used long before the introduction of Digital Marketing. Marketers have been applying the power of content through mediums like newspapers, radio, television etc.
No marketer in today’s business world will under-estimate the power of content marketing. The popularity of content marketing is increasing day by day.Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. With the help of content marketing, companies can provide truly relevant and useful content to their prospects and customers to help them solve their issues.

MOBILE MARKETING – THE LATEST & SMARTEST

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It’s said that by 2020 the number of smart phone users in India will rise to 467.9 million. This is just the statistics for India. Now just imagine how huge the number will be with all the countries combined.
Mobile marketing has grown up to be an important segment in today’s business world. According to Wikipedia, Mobile Marketing is defined as the “marketing on or with a mobile device”. The phrase that Mobile is the future can’t be said anymore, because it has already arrived. If there are companies who haven’t identified their importance, are tailing behind in the market. 
Just take a walk around any major city and you’ll find more than enough people with faces glued to their smartphone screens. Simply ignoring the rise of mobile isn’t just an option if you want to thrive in the business world.

E-MAIL (ELECTRONIC MAIL) MARKETING – AN INDISPENSABLE STRATEGY.

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It is said that innovation can be done by anyone with the right mindset and correct ideas.Much like the first telegraph or phone call, the first email marked a historic moment in the evolution of communication. Invented by Mr. Shiva Ayyadurai, an Indian Born Scientist and entrepreneur, in the year 1982, Email still continues to be on the top of today’s mediums used for communication.
Email marketing is the technique of sending emails for promoting products and/or services of Organizations. But a better meaning of email marketing can be said as the use of email to develop relationships with potential customers and/or clients.

SOCIAL MEDIA ADVERTISING AND IT'S VARIANTS

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There won't be many who haven’t heard about Social Media in today’s world. Its reach has gone to the level where people living in remote villages has accounts on various social media platforms even if they don’t have much idea about digital marketing or how social media actually works in today’s digital world.
In simple words, Social Media is a platform that lets us participate in social networking. Social media platforms like Facebook, Twitter, LinkedIn, Instagram etc are famous throughout the world for work related networking or fun related networking. Facebook and Whatsapp are used by the people of all demographics whereas LinkedIn is very popular for professional or work-related networking.

WHAT'S SEARCH ENGINE MARKETING (SEM) AND HOW IT WORKS

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Imagine that you are in a hurry and you need to quickly find some details regarding something in online. You will be definitely clicking on the first page which shows up on top of the web page of the search engine. It’s like natural for us for going behind whatpops upon the top.
Companies make sure that, their websites show on the top of the web pages through the help of Search Engine Marketing (SEM). It’s true that SEM also involves paid method option along with organic methods and there are many websites which have good visibility in the search engines without the help of paid option of SEM but in today’s world of cut-throat competition, we should try all the possibilities for thriving in business. SEM techniques can power-up the existing content of the website to a level where regular SEO techniques may not be possible to do.
In Search Engine Marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for companies to spend its cash on the ads.…

SEO - OPTIMIZE YOUR CONTENT IN SEARCH ENGINES

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Search Engine Optimization, as hi-fi as the name sounds, is a very important term in digital marketing.Search engine optimization is a recipe of organic methods used to increase the traffic of visitors to a website by obtaining a high-ranking placement in the search results page of any search engine including Google, Bing & Yahoo. 
SEO may target different kinds of search, including image search, video search, academic search, news search, or any industry-specific search.
But you don’t have to be overly amazed since, as it’s a common practice which is applied by digital marketers in today’s digital world.

WHAT'S ALL ABOUT DIGITAL MARKETING ?

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It’s no hidden fact that Digital media has grown to an extent where anyone can access information about almost everything through online from anywhere and at any time. The business world has changed a lot and has evolved from a business community where the messages consumers got about the company’s products or services consisted of only what the organizations wanted them to know.

People want brands they can believe, companies that know them, communications that are personalized and relevant, and offers tailored services to their needs and preferences. 
It may come as a surprise to many of you, but digital marketing can make or break your website’s online presence. It is one of the most trending marketing methods through which companies extend their reach in the market through the help of Digital Media. Digital marketing is an umbrella term for the marketing of products or services using digital technologies.
 The purpose of digital marketing is to connect a business or organization with …

IT’S FRIDAY, HAVE YOU GOOGLED WHAT TO DO FOR THE WEEKEND?

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Finally, the weekend has arrived. All the pressure, cribbing on work, gossiping about colleagues can take a break for the next two days. Right now there will be many sitting in their office cubicles thinking about partying, traveling to hometown or going away to the outskirts of the city to escape from the traffic and for peace. But where will you go?

If it was a few years back, you would have to find the phone number of the clubs or resorts from directories, call them up, check the availability and had to beg to book a table or a room for you and your friends. If it was a bike trip with your friends you would have to ask around regarding the places, ask everyone on the road for directions.
But thanks to the Internet, everything is available online right now. Nowadays, there are apps through which you can visit the online pages of multiple clubs and view their services. You can view the images of the clubs, check the availability or book tables. This doesn’t stop with clubs. You can jus…

DIGITAL MARKETING : A SKILL TO HAVE

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There is an old saying that “A man is known by his work”. It actually means how he is seen in the society, how good is he to others etc,. If we look at this in a corporate viewpoint, it can have a meaning that a man will be known by his skill sets, in the sense what all he can do to make a profit for the companies.
Having multi skills in today’s world is a common thing. Everybody wants their resume to be filled with whatever they can put and get benefited from it. But what matters is the quality of what you put in, how good you are in it and how it will benefit you.
Learning a new skill might be hard for the majority of the people because it’s hard to learn something new while they are already having their regular work. Simple answer for this is engaging in something which is familiar and easy to you. Digital Marketing is one of those fields where anyone who has skills in social media, marketing, analytics, videography or even content writing skills can engage in.

DIGITAL MARKETING IN TODAY'S JOB MARKET

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There is no doubt that Digital Marketing is one of the most popular terms in the current business world. One of the reasons for the popularity being the widespread use of the internet by the world population.
Digital marketing is a branch of Marketing which involves the promotion, branding and sales of products and services of various organisations. It involves the use of digital technologies and devices like the mobile phones where advertisements in the forms of text, images, flash, video, and audio are directly displayed to the potential customers.
As I have mentioned in my previous blog, the Facebook campaign organised by the Real Estate company fetched them more leads that helped them increase their sales through facebook.

DIGITAL & TRADITIONAL MARKETING : AN OVERVIEW

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Digital Marketing is one of the terms that have become quickly popular in the past few years in the market. There are many people who still confuse it with the offline ways of how marketing was done earlier.

Very recently a friend of mine who works in a Radio entertainment company told me that she had held a campaign which she had to ask the audience, questions regarding the movie industry like names of directors, musicians and directors were the price money was huge. Since the majority of the public knows only about the actors, it was slightly tough. She announced the questions in the morning and gave time till evening and first 10 who called with right answers won the rewards. The sponsors also promoted their companies through the campaign.

A few months back I heard from a BPO manager who works in a real estate company about a Facebook campaign his company organised that resulted in a spike in the sale of properties to an extra 70%.

BANGALORE RAMADAN RUSH 2017

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So, it’s finally the time of the year where you can start nagging yourfriends of the Muslim community for giving you treats or forcing them to invite you to their homes, so that you can go and start munching on the delicious Ramadan delicacies made for them by their families.
Ramadan is a special month of the year for over one billion Muslims throughout the world. It is believed the Holy Quran"was sent down from heaven, guidance unto men, a declaration of direction, and a means of Salvation".